News and developments in the community.

Saturday, December 26, 2009

Congratulations to the Newly Weds: Jay and Aileen De Jesus


More than 9 months ago, Jay and Aileen sent me an e-mail asking if I can be their ninang #1 for their upcoming wedding. Knowing how the DigitalFilipino Club played a role in their relationship, it was an honor for me to accept.
(Not known to many, there were club members involved also in this relationship from planning the marriage proposal, creation of the engagement and wedding ring, video documenting the wedding, among others.)
Earlier today, I witnessed their very beautiful wedding and unable to refuse my blogger instinct of taking pictures and document the event.
To Jay and Aileen, I love you. Wish you all the happiness and love forever. I will always be here for the two of you.

Thursday, November 26, 2009

E-Commerce for Entrepreneurs Hands-on Workshop Series

All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce for Entrepreneurs Hands-on Workshop series this December 7 to 18 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 10 am to 6 pm.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

Corporate members - 10 days (1 participant per day)
SME members - 5 days (1 participant per day)
Individual members can attend a one-day session. Not transferable.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

December 7: Creating an eStore (Stand-Alone, Portal, Social Network based)

This hands-on workshop will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.

They will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.

  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Competition analysis
  • Features list (prioritization)
  • Product pricing
  • Delivery options
  • Content plan
  • eStore Creation using Amazon aStore, social networks, stand-alone, portal

December 8: Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

  • Introduction to online payments
  • Evaluating online and mobile payment providers (comparative analysis)
  • Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
  • Using Paypal to accept payments online
    - Account creation
    - Creating Buy Now / Subscribe Now payment buttons
    - Creating an Invoice Billing
    - Creating Recurring Payments/Subscription option
    - Adding Paypal code to your website or blog
  • Fraud detection

December 9 - Drive Search Engine Traffic to Your Site

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and Bing) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1

  • Introduction to Search Engine Marketing / Search Engine Optimization
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Keywords discovery, attractiveness analysis, and implementation.
  • How search engines process information as it crawls websites.
  • Improving your website structure and navigation.
  • Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)

Off-page optimization 101

  • Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
  • Introduction to paid advertising programs.
  • Tracking and fine tuning your website.

December 10: Web Content and SEO Writing Workshop

  • How the Internet user reads online
  • Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
  • SEO writing skills to:
    - Inform search engines what your site is about.
    - Push your article and website to a high position on search results.
    - Encourage target readers to click on the links.
  • Connects with your readers once they reach your website.
  • Writing effective newsletters, blogs, Web 2.0 content, among others
  • Encourage readers to subscribe to your website content updates.

December 11: Improving Website Performance and Navigation

This hands-on workshop allows participants to evaluate the performance and structure of their websites and how it can be improved.

9:00 - 12:00 Improving Web Site Performance

  • Factors that cause slow-loading Web Sites
  • 14 rules for fast website performance
  • Hands-on exercise

1:00 - 5:00 Improving Web Navigation

  • Web navigation problems
  • Mechanisms and type of web navigation
  • Improving web navigation design
  • Hands-on exercises

December 14: Blogging 101 Workshop

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist. It will also tackle how blogging can be used to promote a company's products and services. It will also look into the various ways that blogs can be monetized and make it self-sustaining.

9:00 - 12:00

  • Introduction to Blogging
  • Type of blogs highlighting the popular ones
  • Platform
  • Blog creation
  • Blog ethics
  • Copyright
  • Advertising
  • Re-publishing
  • Blog content
  • Topic tracking
  • Writing
  • Monitoring performance
  • Podcasting
  • Vlog
  • Mobile blogging
  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines

1:00 - 5:00 Blog Promotion and Marketing

  • Advertising
  • Social bookmarks, networks, and media
  • Contests
  • Google Reader
  • Comments
  • Link exchange

December 15: Social Network Marketing & Advertising

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.

  • Introduction to Social Networking
  • Top social networking sites in the Philippines
  • Using social networks to promote yourself
    - Improving your profile
    - The power of tags
  • Using social networks to promote your company
    - Creating groups
    - Creating fan pages
    - Uploading photos
    - Uploading videos
  • Disseminating updates
  • Advertising in social networks
    - Audience targeting
    - Ad campaign text
    - Monitoring results
  • Creating a Social Networking Strategy

December 16: Blog Marketing & Advertising

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines
  • Blog Marketing
    - Tapping Blogs to Create Buzz (events, give-aways, promo)
    - Tapping Bloggers for Insight and Feedback (alerts)
    - Identifying target blogs
  • Blog Advertising
    - Direct advertising
    - 3rd party banner or text ads
    - Paid reviews
    - Paid features
  • Identifying target blogs

December 17: E-Mail Marketing

This hands-on workshop will discuss how to develop e-mail marketing campaigns that can support database building and sales conversion needs.

Topics include:

  • Introduction to E-Mail Marketing
  • Examples of E-Mail Marketing Campaigns
  • Using AutoResponder and Forums for E-Mail Marketing Campaigns
  • Designing an E-Mail Marketing Campaign
  • Developing premium content - Using E-Mail Marketing for E-Learning
  • Case study: DigitalFilipino E-Commerce Workshop E-Book E-Mail Marketing Campaign

2:00 to 5:00 E-Newsletter Creation and Management

  • Introduction and Examples of E-Newsletter
  • E-Newsletter Content Development
  • Archiving and generating revenue through advertisement
  • Tracking E-Newsletter read count and performance
  • Case study: DigitalFilipino Club

December 18: Advertising through Google AdWords & Monitoring Performance through Google Analytics

9:00 to 12:00 Advertising through Google AdWords

This hands-on workshop will teach participants how to create and mantain an online advertising campaign through Google AdWords.

  • Why Google AdWords?
  • Setting up a Google AdWords account
  • Creating a Google AdWords advertising campaign
  • Monitoring and calibrating your Google AdWords advertising campaign
  • Alternatives to Google AdWords.

2:00 to 5:00 Setting Up and Analyzing Website Traffic Statistics Report

This hands-on workshop will guide participants in evaluating website traffic analytics in the market and how to interpret the reports generated.

  • Introduction to Website Traffic Statistics
  • Using Website Traffic Statistics as an improvement guide
  • Exploring various Website Traffic Statistics package
  • Setting up Website Traffic Statistics
  • Analyzing Website Traffic Statistics report

All training materials shall be posted at the club member site for reference purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

Sunday, November 22, 2009

Thank you: DigitalFilipino E-Commerce Summit


The DigitalFilipino E-Commerce Summit that took place last November 12 and 13, 2009 was an important milestone for the DigitalFilipino Club community. It allowed us to achieve the following:
  • Tap into existing club member resource in sharing their knowledge to peers.
  • Make the event free for club members.
  • Give free slots to DigitalFilipino Web Awards 2009 winners.
  • Attract new club members.
This would not be possible without the support of:
Here are some of the write-ups generated about the event:

Wednesday, November 11, 2009

Speaker Guidelines - DigitalFilipino E-Commerce Summit


Many thanks again to all club members and sponsors who agreed to become speakers in the upcoming DigitalFilipino E-Commerce Summit.


The whole event is a big challenge for me as I have been thinking what the club will be like in the next 5 years. The idea that struck me lately is to pursue a vision of becoming like a "TED" sort of community where the best and sharpest of minds converge to share knowledge to one another.

This Summit is our first baby step towards that direction.

Here are the speaker guidelines that I requested our resource persons to take note of in preparing their presentation.
  1. Topic and talk are encouraged to be sharing new ideas that you haven't mostly discussed before but reflective of your experience and foresight on how e-commerce shall evolve.

  2. Share why you are passionate about this field. What excites you about it?

  3. Share a story to put the human factor in your presentation. (as technology talk at times tend to be geeky)

  4. Share your failures as well as your success.

  5. For the benefit of pursuing the topic and theme, feel free to express a different point of view based on what fellow speakers have shared.

  6. Have fun in doing the presentation.

  7. Please stick to the time limit given to a topic.
See you folks at the DigitalFilipino E-Commerce Summit!

If you want to join and get a free delegate slot, just sign up as a club member (individual, SME, or corporate) today!

Participants Checklist - DigitalFilipino E-Commerce Summit

(DigitalFilipino E-Commerce Summit delegates will get this conference bag as part of the kit. We have prepared 150 bags to be given out. This is our first branded collateral.)

The DigitalFilipino E-Commerce Summit is about to take place this November 12 and 13 at Hotel Intercontinental, Makati City.

In preparation for the event, club members and registered delegates are asked to note the following:

  1. Registration starts at 8 am and morning snacks will be served right away. As the program will promptly start at 9 am, please come on time.

  2. There will be limited Internet access at the event (during breaks only) as we want participants to focus in listening to the speakers. However, I will have several Globe Tattoo wireless broadband USB on hand that can be borrowed should the need arises.

  3. Should you be blogging at the event, kindly use this conference live-blogging guidelines for reference.
I will very much appreciate if you can also help us spread the word about the DigitalFilipino E-Commerce Summit.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:
  • Corporate members - 2 delegates
  • SME members - 1 delegate
  • Individual members can attend a 1-day session (not transferable)
Also, if you have nice swags that can be included in our delegates kit (150-200 pieces) or items for raffle, kindly let me know.

See you this November 12 and 13. Thank you!

Saturday, October 03, 2009

Search Engine Optimization, Link Building Techniques, E-Commerce Law, Blogging 101, E-Mail Marketing, Blog Marketing & Advertising Webinar Series

In partnership with our corporate member - ProFora Professional Linkage Webinars, I'll be conducting a series of webinars this October.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

  • Corporate members can have one representative in all 5 webinars or 12 sessions.
  • SME members can have one representative in 6 sessions.
  • Individual members can participate in 2 sessions (non-transferable).
  • Club members wanting to attend additional sessions or have more than one representative can pay five hundred pesos (P500) per session.
Please click on the registration below to reserve your slot and receive confirmation.

Non-club members who wishes to attend can pay the corresponding fee of seven hundred fifty pesos per session (P750).

Topics for this webinar series are the following:
  1. Search Engine Optimization Techniques Certificate Course
    October 6, 8, and 10
    6 pm to 8 pm
  2. Link Building Techniques Certificate Course
    October 13, 15, and 17
    6 pm to 8 pm
  3. E-Commerce Law Overview
    October 21
    6 pm to 8 pm
  4. Blogging 101
    October 21
    6 pm to 8 pm
  5. E-Mail Marketing Certificate Course
    October 26, 28, and 30
    6 pm to 8 pm
  6. Blog Marketing & Advertising
    November 4
    7 pm to 9 pm

To participate in the webinar, please note the following:

  • Register ahead in order to receive the link where you can join the webinar on the actual day.
  • Be online at least 10 minutes before the webinar.
  • You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
  • You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).

Sunday, September 13, 2009

Full Certificate Webinar Course: Search Engine Optimization & Link Building Techniques

Due to popular request, I'll be conducting a Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques from October 6, 8, 10, 13, 15, and 17 from 6 pm to 8 pm.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

Please click on the registration above to reserve your slot and receive confirmation. Should you like to attend more than the allotted session or slots, the club member rate is P500 per session.

This workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there.

Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques
Schedule:

Module 1: SEARCH ENGINE OPTIMIZATION TECHNIQUES
October 6 and 8, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Introduction of search engine marketing and optimization. Topics include:
  • Identify niche positioning for products & services that you will sell, target customers, buying frequency and motivation
  • Keywords discovery, attractiveness analysis and navigation
  • Competition analysis
  • Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)
October 10, 2009 from 6 pm to 8 pm (Manila time)
Discussion and comments on submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

Module 2: LINK BUILDING TECHNIQUES
October 13 and 15, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Link building techniques to improve ranking on search engine results. Topics include:

  • Link exchange programs
  • Article submission
  • Social bookmarking and tagging
  • Directory submission
  • Links through blog posts
  • Microblogging
  • Social Networking
October 17, 2009 from 6 pm to 8 pm (Manila time)
Discussion and Comments on Submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

To earn a certificate of attendance from DigitalFilipino Club and Profora Media, participants should:

  • complete the 6 sessions (or module 1 or module 2)
  • submit completed assignment work for the October 10 and 17 sessions and any revision asked for.
To participate in the webinar, please note the following:

  • Register ahead in order to receive the link where you can join the webinar on the actual day.
  • Be online at least 10 minutes before the webinar.
  • You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
  • You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).
If this is your first time to join a webinar, this orientation can also help.

Tuesday, August 25, 2009

Call for speakers: DigitalFilipino E-Commerce Summit

Doing E-Commerce for Real!

We are now gearing up for the 1st annual DigitalFilipino E-Commerce Summit 2009. This will be an intensive 2-day educational seminar on e-commerce strategies scheduled to take place on November 12 & 13, 2009 at the Hotel Intercontinental, Makati City.

If you had a great e-commerce experience in 2009 that you believe can be imparted as a competitive lessons learned in this conference, I will very much appreciate if you can contact me with your suggested topic that includes the following:

  • Topic title
  • Description
  • Case study (studies) / lessons learned to be imparted

If your topic gets chosen, I will contact you right away. In addition, sponsorship opportunities are available and I can send you more details if you are interested.

Conference Program

Attendees to this event can expect a highly-interactive session with e-commerce players and industry practitioners. Topics in the agenda includes (subject to change):

November 12 (Day 1):

  • Internet and mobile commerce market growth.
  • Payment programs and platforms catering from mainstream to unbanked market segments.
  • Executing e-commerce marketing campaigns and selling through:
    - community websites
    - e-mail autoresponder / newsletter
    - social networks
    - search engines
    - blogs

  • Making self-service advertising platforms work for you.
  • Usability experience: what makes an online visitor purchase?
  • Improving e-commerce website performance
  • Tracking website analytics and e-commerce sales

November 13 (Day 2):

  • Internet and mobile banking growth.
  • E-Commerce policies to promote e-commerce growth and those that protect both merchant and consumer.
  • E-Government transactions growth.
  • Making e-commerce secure against fraud.
  • E-Commerce as a viable retail market outlet for SMEs
  • New technologies to make e-commerce easier
  • PLUS! The summit will be the venue for recognition of the top Philippine E-Commerce sites as DigitalFilipino.com will opens its nomination for the 3rd DigitalFilipino Web Awards this August.

Free conference pass to DigitalFilipino Club members:

  • Individual members (1 day, participate themselves, no proxy)
  • SME members (1 representative per day)
  • Corporate members (2 representatives per day)

Additional club member and sponsor delegates are entitled to 15% discount. Register today to confirm your seats!

Thursday, August 20, 2009

E-Commerce, Search Engine, Social Network, Blog, E-Mail Marketing, E-Payments, Blogging Webinar Series

In partnership with our corporate member - ProFora Professional Linkage Webinars, I'll be conducting a series of webinars from August 24 to September 10.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

  • Corporate members can have one representative in all 12 sessions.
  • SME members can have one representative in 6 sessions.
  • Individual members can participate in 2 sessions (non-transferable).

Please click on the registration below to reserve your slot and receive confirmation. Non-club members who wishes to attend can pay the corresponding fee stated below.

Topics for this webinar series are the following:

  1. EMAIL MARKETING
    August 24, 2009 Monday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE EMAIL MARKETING MODULE
  2. SOCIAL NETWORK MARKETING & ADVERTISING
    August 25, 2009 Tuesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE SOCIAL NETWORK MARKETING MODULE
  3. BLOG MARKETING & ADVERTISING
    August 26, 2009 Wednesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE BLOG MARKETING MODULE
  4. GENERATING ONLINE INCOME THRU GOOGLE ADSENSE
    August 27, 2009 Thursday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE ONLINE INCOME MODULE
  5. E-COMMERCE PROJECT PLANNING AND CREATING AN E-STORE
    August 31, 2009 Monday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE E-COMMERCE MODULE
  6. ACCEPTING PAYMENTS ONLINE
    Sept 1, 2009 Tuesday
    10AM to 12 NN
    PHP500
    To reserve your seat: I AM ATTENDING THE ACCEPTING PAYMENTS MODULE
  7. MOBILE MARKETING
    Sept 2, 2009 Wednesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE MOBILE MARKETING MODULE
  8. BLOGGING 101
    Sept 3, 2009 Thursday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE BLOGGING 101 MODULE
  9. WEB CONTENT & SEO WRITING
    Sept 7, 2009 Monday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE WEB CONTENT MODULE
  10. SEO TOOLS & TECHNIQUES 101
    Sept 8, 2009 Tuesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE SEO TECHNIQUES MODULE
  11. SETTING UP & ANALYZING BLOG TRAFFIC STATISTICS
    Sept 9, 2009 Wednesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE BLOG TRAFFIC STATISTICS MODULE
  12. MARKETING YOUR WEBSITE THRU GOOGLE ADWORDS
    Sept 10, 2009 Thursday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE MARKETING YOUR WEBSITE MODULE

To participate in the webinar, please note the following:

  • Register ahead in order to receive the link where you can join the webinar on the actual day.
  • Be online at least 10 minutes before the webinar.
  • You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
  • You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).

If this is your first time to join a webinar, this orientation can also help.

Thursday, July 23, 2009

August 18: State of E-Commerce in the Philippines Free Webinar


video

In support of our corporate member - ProFora Professional Linkage Webinars, I pushed through with our first State of E-Commerce in the Philippines webinar last July 16. Overcome my fear and hesitation about webinars and realized that this is a useful medium for fostering discussion on the said subject. For the 1st webinar, I also quoted some slides of Wendy Ang of Optimind Web Design and SEO where I relate as to how the changes in the e-commerce scene is influencing the way we build content and design our websites.

As not all can be discussed in an hour session, I've decided to make this a monthly series and invite guests as well in the future to contribute in the actual discussion.

Our next State of E-Commerce in the Philippines webinar will be on August 18 Tuesday from 11 am to 12 noon and we will be focusing on the Philippines Top 10 blogs based on Ratified.org data for the first half of 2009.

I hope you can join.

Wednesday, July 22, 2009

Internet Marketing, Mobile Marketing, E-Commerce, Web, Blogging Workshop Series

All DigitalFilipino.com Club members are invited to attend the forthcoming Internet Marketing, Mobile Marketing, Search Engine Marketing, E-Commerce, Web, Blogging Workshop Series series this July 27 to 31 and August 10 to 12 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

  • Corporate members - 16 half-day sessions (1 participant per half-day)
  • SME members - 8 half-day sessions (1 participant per half-day)
  • Individual members can attend a three half-day sessions. Not transferable.
Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per half-day session. Participants should bring their own food and drinks during the training.

Non-club members (those who have not paid annual membership fee) can send a participant for five hundred pesos (P500) per half-day session, exclusive of VAT. Slot is confirmed upon receipt of payment (cash, bank deposit, or Paypal).

The training program shall be as follows:

July 27 - 9:00 to 12:00 - Web Content and SEO Writing

This hands-on workshop will teach participants how to write web content that is useful and attractive for its target audience and attain search engine rankings.
  • How the Internet user reads online
  • Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
  • SEO writing skills to:
    - Inform search engines what your article is about.
    - Push your article and website to a high position on search results.
    - Encourage target readers to click on the links.

  • Connects with your readers once they reach your website.
  • Writing effective newsletters, blogs, Web 2.0 content, among others
  • Encourage readers to subscribe to your website content updates.
2:00 to 5:00 pm SEO Tools & Techniques 101

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.

July 28 - 9:00 am to 12 noon - E-Mail Marketing

This hands-on workshop will discuss how to develop e-mail marketing campaigns that can support database building and sales conversion needs.

Topics include:

  • Introduction to E-Mail Marketing
  • Examples of E-Mail Marketing Campaigns
  • Using AutoResponder and Forums for E-Mail Marketing Campaigns
  • Designing an E-Mail Marketing Campaign
  • Developing premium content - Using E-Mail Marketing for E-Learning
  • Case study: DigitalFilipino E-Commerce Workshop E-Book E-Mail Marketing Campaign
2:00 to 5:00 E-Newsletter Creation and Management

This hands-on workshop will teach participants how to create and mantain a e-newsletter offering that is useful and attractive for its target audience, attain search engine rankings and sales conversion needs.

  • Introduction and Examples of E-Newsletter
  • E-Newsletter Content Development
  • Archiving and generating revenue through advertisement
  • Tracking E-Newsletter read count and performance
  • Case study: DigitalFilipino Club

July 29 - 9:00 am to 12 noon Marketing your website through Google AdWords

This hands-on workshop will teach participants how to create and mantain an online advertising campaign through Google AdWords.

  • Why Google AdWords?
  • Setting up a Google AdWords account
  • Creating a Google AdWords advertising campaign
  • Monitoring and calibrating your Google AdWords advertising campaign
  • Alternatives to Google AdWords.

2:00 to 5:00 pm Generating online income through Google AdSense

This hands-on workshop will teach participants how to generate online income through Google AdSense in one's website or blog.

  • Why Google AdSense?
  • Setting up a Google AdSense account
  • Adding Google AdSense in your blog and website
  • Improving Google AdSense revenue performance

July 30 - 9:00 am to 12:00 Accepting Payments Online

This hands-on workshop gives participants an overview on various payment options that can be explored online. Demo of local payment systems and Paypal for credit card payment acceptance shall also be done.

2:00 to 5:00 Setting Up and Analyzing Website Traffic Statistics Report

This hands-on workshop will guide participants in evaluating website traffic analytics in the market and how to interpret the reports generated.

  • Introduction to Website Traffic Statistics
  • Using Website Traffic Statistics as an improvement guide
  • Exploring various Website Traffic Statistics package
  • Setting up Website Traffic Statistics
  • Analyzing Website Traffic Statistics report

July 31 - 9:00 am to 12:00 noon - Improving Web Navigation

This hands-on workshop will brief participants on the importance of web navigation in terms of analyzing a website visitor's journey to the site.

  • Web navigation problems
  • Mechanisms and type of web navigation
  • Improving web navigation design

2:00 - 5:00 Improving Web Site Performance

This hands-on workshop will brief participants on factors that results to a website being slow.

  • Factors that cause slow-loading Web Sites
  • 14 rules for fast website performance
  • Hands-on exercises

August 10 - 9:00 to 12:00 Blogging 101

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist. It will also tackle how blogging can be used to promote a company's products and services. It will also look into the various ways that blogs can be monetized and make it self-sustaining.

  • Introduction to Blogging
  • Finding and monitoring blogs and topics of interest
  • Setting up your blog
  • Configuring your blog
  • Planning your blog content
  • Promoting your blog
  • Trends in blogging

2:00 - 5:00 Blog Marketing & Advertising

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines
  • Blog Marketing
    - Tapping Blogs to Create Buzz (events, give-aways, promo)
    - Tapping Bloggers for Insight and Feedback (alerts)
  • Identifying target blogs
  • Blog Advertising
    - Direct advertising
    - 3rd party banner or text ads
    - Paid reviews
    - Paid features
  • Identifying target blogs
  • Measuring effectiveness of blog marketing

August 11 - 9:00 to 12:00 - E-Commerce Law Briefing

This workshop is ideal for companies who would like to have an understanding of the E-Commerce Law. It will also tackle the creation of company policies in relation to electronic trading, employees' use of Internet resources, application design, and how to handle electronic evidence.

  • Salient features
  • Creation of Trading Partner Agreement
  • Electronic Contracts Formation
  • Creation of Company Internet Use Policy
  • Privacy Policy (DTI DAO #8)
  • Application Design for Electronic Evidence Admissibility
  • Electronic Evidence Handling

2:00 to 5:00 E-Commerce Project Planning / Creating an eStore

This hands-on workshop will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.They will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.

  • Identifying needs
  • Setting goals
  • Features list (prioritization)
  • User identification and needs
  • Competition identification
  • Content plan
  • Product pricing
  • Delivery options
  • Technical infrastructure plan
  • Testing
  • Marketing
  • Maintenance
  • E-Commerce changing trends to take note of
  • Example: eStore Creation using Amazon.com aStore

August 12 - 9:00 to 12:00 - Social Network Marketing & Advertising

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.

  • Introduction to Social Networking
  • Top social networking sites in the Philippines
  • Using social networks to promote yourself
  • Using social networks to promote your company
  • Disseminating updates
  • Advertising in social networks
    - Audience targeting
    - Ad campaign text
    - Monitoring results

2:00 to 5:00 - Mobile Marketing

This workshop will tackle various ways that the mobile phone can be used as a customer service and marketing tool.

  • Text messaging as a marketing tool
    - disseminating updates
    - answer customer inquiries
    - marketing promotions
  • Planning a mobile marketing campaign
    - working with telco
    - independent
  • Tools for mobile marketing (hands-on)
    - Chikka
    - InfoTxt
    - AKA
    - Isip
    - Sandbox
    - Friendster

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

Tuesday, July 21, 2009

Davao Bloggers Meet-Up at Casino Filipino a Success, thank you PAGCOR!


My sincerest thanks to all Davao bloggers who attended the 2nd Davao DigitalFilipino Club & Bloggers Meet-Up last night hosted by Casino Filipino PAGCOR Davao. Around 100 bloggers joined last night. Enjoyed meeting old friends and meet new blogger faces from Davao.

PAGCOR treated the community last night with great food, open bar, music entertainment, and games. My sincerest thanks to the following people for their continuous support namely their Chairman & CEO Efraim Genuino, COO Rafael Francisco, VP Joey Benedicto, Davao branch manager Arthur Malatag, MCCRD Assistant Manager - Local Marketing Unit Nancy Orcullo, Web Management Unit Head Francis Gary Viray, among others.
Please don't forget to sign-up as a Facebook fan of PAGCOR today. =)
I also would like to encourage our friends in the area to actively participate in the following DigitalFilipino.com Club activities:

I'll be adding links here to your blog post, photos, and videos. If you have made one, kindly post a comment and share the link to your post.

Blog Post

  1. The DigitalFilipino.com Club Event
  2. The 2nd DigitalFilipino Club & Bloggers Meet-Up
  3. Digital Filipino Club Conference
  4. Digital Filipino Club Bloggers Meet-up 2009!
  5. Digital Filipino 2009 Meetups!
  6. Digital Filipino Club & Davao Bloggers' Conference 2009 Photos
  7. 2nd Davao DigitalFilipino Club Bloggers Meet-up Event
  8. DigitalFilipino Club 2009 Event in Davao City
  9. Digital Filipino Club 2009 Event in Davao City
  10. Digital Filipino Club Bloggers Networking Event
  11. Blog4Reviews.com Work Home by Blogging
  12. Davao Bloggers Met at PAGCOR Davao

Photos

  1. DFC Group Tables
  2. Digital Filipino Club 2009 Bloggers
  3. DFC-Davao Pics
  4. Davao DigitalFilipino Club & Bloggers Meet-up
  5. Bloggers
  6. Digital Filipino Club Davao Bloggers summit
  7. 2nd Davao DigitalFilipino Club & Bloggers Meet-Up at PAGCOR-Davao
  8. DigitalFilipino Club & Bloggers Networking Event July 18, 2009
  9. Digital Filipino Fellowship Night
  10. Digital Filipino Club 2009 event in Davao City
  11. Wall photos

Monday, July 20, 2009

Cagayan De Oro Bloggers Meet-Up a Success, thank you Syntactics!





My sincerest thanks to all Cagayan De Oro bloggers who attended the 1st DigitalFilipino Club & Cagayan De Oro Bloggers Meet-Up last night hosted by Syntactics. Around 75 bloggers, SEO professionals, & IT players joined last night.

Syntactics treated the community last night with great food and shared its advocacy - LetITHelp.org. My sincerest thanks Stephanie Caragos, Wilfredo Kaamino, and Rachel Loyoloyo for all the help. I hope the bloggers who joined can also help in spreading the word.
My warm hugs also goes to Aileen Apolo visiting Cagayan De Oro to support this activity.

I also would like to encourage our friends in the area to actively participate in the following DigitalFilipino.com Club activities:
I'll be adding links here to your blog post, photos, and videos. If you have made one, kindly post a comment and share the link to your post.

  1. Blog Activated!!!
  2. Digital Filipino Cagayan de Oro Networking Event
  3. DigitalFilipino Club and Bloggers CDO Networking Event
  4. Digital Filipino in CDO
  5. The Digital Filipino Event
  6. Digital Filipino Event in Cagayan de Oro
  7. Digital Filipino and Syntactics treat CDO bloggers, pave way for new and strengthened connections
  8. Digitalfilipino Fellowship Night
  9. Lessons Learned After the 1st Digital Filipino Club & Bloggers Networking Event in CDO
  10. Digital Filipino Club & Bloggers Networking in CDO
  11. DigitalFilipino Event in CDO

On July 31, I will also give a weekend accommodation voucher from Jupiter Suites - a budget hotel in Makati City. For the winner to be determined, I will ask Syntactics to pick their most-liked blog post.

I have left 10 Jupiter Suites pouches to Chiq Montes. Those who confirmed to attend the event and signed up as Facebook fan of Jupiter Suites will get one.

  • Eleanor Aguilar
  • Maria Irene Aserios
  • Jose Wilmer Kaamiño
  • Stephanie Caragos
  • Venus Mabale
  • Baby Jane Lacaba

Sunday, July 19, 2009

Cebu Bloggers Meet-Up at Casino Filipino a Success, thank you PAGCOR!


Photos with the Cebu Bloggers Society. Credits to Photoblogger.

My sincerest thanks to all Cebu bloggers who attended the 2nd Cebu DigitalFilipino Club & Bloggers Meet-Up last night hosted by Casino Filipino PAGCOR Cebu. Around 120 bloggers joined last night and it is amazing to witness how much this community has grown.


PAGCOR treated the community last night with great food, wine, beer, and music entertainment. My sincerest thanks to the following people for their continuous support namely their CEO Efraim Genuino, COO Rafael Francisco, VP Joey Benedicto, Cebu branch manager Danilo Cuneta, MCCRD Assistant Manager - Local Marketing Unit Nancy Orcullo, Web Management Unit Head Francis Gary Viray, Senior Marketing Officer Cheryl Pelayo, among others.

Please don't forget to use your post as well in helping our gracious sponsor, Casino Filipino PAGCOR Cebu, spread the word about their ongoing activities.

I also would like to encourage our friends in the area to actively participate in the following DigitalFilipino.com Club activities:

I'll be adding links here to your blog post, photos, and videos. If you have made one, kindly post a comment and share the link to your post.

Blog post

  1. Bloggers Conference and Fellowship Night
  2. RABPhotography w/ CBS on Digital Filipino Bloggers Conference
  3. Digital Filipino Club 09: a success!
  4. 2nd Digital Filipino and Bloggers Meet-up
  5. Cebu Bloggers at PAGCOR for DigitalFilipino Club 2009
  6. Mar Roxas 2010 Blogger spotted at the DigitalFilipino Club and Bloggers Networking Event
  7. The 2nd Cebu Digital Filipino Club Bloggers Conference and Fellowship Night
  8. Digital Filipino Club Fellowship Night '09, A Success!
  9. DigitalFilipino Club and Bloggers Meet-up
  10. Digital Filipino Club and Bloggers Meet-up
  11. Cebu Bloggers at the Casino?
  12. Cebu Bloggers Society at DigitalFilipino Club
  13. Cebu Bloggers in Digital Filipino Club Event
  14. The DigitalFilipino Club and Bloggers Networking Event 2009
  15. Cebu: DigitalFilipino Club & Bloggers Networking Event a Success!
  16. 2nd Cebu DigitalFilipino Club & Bloggers Meet-Up
  17. Cebu City DigitalFilipino Club Event 2009
  18. Obnoxious Queer at DigitalFilipino!
  19. DigitalFilipino Club & Cebu Bloggers Networking Event
  20. Digital Filipino Club & Bloggers Networking Event in Cebu 2
  21. Digital Filipino.com Club Event

Photos

  1. Cebu DigitalFilipino Event and After Event Gig
  2. DigitalFilipino with CBS
  3. DigitalFilipino Club and Cebu Bloggers Networking Event 2009
  4. 2nd Cebu DFC Event
  5. Digital Filipino Club Fellowship Night 2009

On July 24, I will also give a weekend accommodation voucher from Jupiter Suites - a budget hotel in Makati City. For the winner to be determined, I will ask PAGCOR to pick their most-liked blog post.

I have left 15 Jupiter Suites pouches to Mark Monta. Those who confirmed to attend the event and signed up as Facebook fan of Jupiter Suites will get one. They are:

  1. Xerxes Aaron Chua Bernadez
  2. Kevin Ray N. Chua
  3. Kristine Roa
  4. Jorich Ponio
  5. Eden villarba
  6. Galleca Baylon
  7. Allahn Joyce Bensali
  8. Bryan Karl Yuson
  9. Mark Tan
  10. Clarence Mongado
  11. Mikyu Maglasang
  12. Orville Tadle
  13. Mark Gallardo
  14. Prince Ryan Gilig
  15. Guada Esmeña

Please get in touch with Mark to claim your pouch. Thank you!

Saturday, July 18, 2009

Bacolod Bloggers Meet-Up at Casino Filipino a Success, thank you PAGCOR!

My sincerest thanks to all Bacolod, Iloilo, and Negros bloggers who attended the DigitalFilipino Club & Bloggers Meet-Up last night hosted by Casino Filipino PAGCOR Bacolod. Our coordination with the bloggers for the past three weeks over various social networking sites allowed us to have 62 guests last night. From what I was told, this was the first networking event the community had comprised of bloggers, SEO professionals, e-services providers, and online social network users.
I hope the event last night will be a great start to get the blogging, e-commerce, and SEO community players familiar to each other, be able to see more related activities from there.
PAGCOR treated the community last night with great food, wine, beer, and music entertainment. My sincerest thanks to the following people for their continuous support namely their CEO Efraim Genuino, COO Rafael Francisco, VP Joey Benedicto, Bacolod branch manager Fidel Fuentes, MCCRD Assistant Manager Nancy Orcullo, Senior Marketing Manager Raymund Gatuslao, Web Management Unit Head Francis Gary Viray, among others.
Please don't forget to use your post as well in helping our gracious sponsor, Casino Filipino PAGCOR Bacolod, spread the word about their ongoing activities such as:
  • Poker Saturdays 6 pm Cinco de Noviembre
  • Jazz Saturdays 9 pm Taberna (Free entrance)
  • Friday Oldies 9 pm Taberna (Free entrance)
  • July 11 Bakbakan sa PAGCOR (Boxing match)
  • July 18 Rated X: The Underwear Show
I also would like to encourage our friends in the area to actively participate in the following DigitalFilipino.com Club activities:

I'll be adding links here to your blog post, photos, and videos. If you have made one, kindly post a comment and share the link to your post.

Blog post
  1. Digital Filipino Event at Bacolod
  2. Meeting The Other Bloggers
  3. 1st Negros Bloggers Meet up at Casino Hotel
  4. Meeting other bloggers
  5. Bacolod Bloggers Event at Hotel PAGCOR
  6. Bacolod-Negros Bloggers' Meet-up
  7. First WV Bloggers' Meet in Bacolod by DigitalFilipino
  8. Iloilo Bloggers at the DigitalFilipino Club & Bloggers Meet-up at Casino Filipino!
  9. The First Bloggers' Event at Bacolod!
  10. Bacolod Bloggers Meet-up at Casino Filipino Bacolod
  11. First Bacolod Bloggers' Networking Event
  12. BYAHILO at the Digital Filipino Bloggers meet in Casino Filipino Bacolod!
  13. First Negros Bloggers Meet-Up
  14. DigitalFilipino Bloggers Meet-Up at Casino Filipino Bacolod Experience

Photos

Videos




On July 17, I will also give a weekend accommodation voucher from Jupiter Suites - a budget hotel in Makati City. Sign-up as a Facebook fan of Jupiter Suites to be kept posted of its other promos. For the winner to be determined, I will ask PAGCOR to pick their most-liked blog post.

Thursday, July 16, 2009

Davao: DigitalFilipino Club & Bloggers Networking Event on July 18


Find more photos like this on DigitalFilipino.com Social Network

It is all systems go for the DigitalFilipino.com Club fellowship / networking event where e-commerce industry players and bloggers can catch up and exchange updates. This will be on July 18, Saturday, 6 to 11 pm at the Pantawan Hall, Grand Regal Hotel, Lanang, Davao City.

This event is sponsored by our club member PAGCOR.

Bloggers are welcome to attend this event for free. Just reply to this post with your name and blog address. If you have a blogger friend to tag along, please mention their name too.

Those who confirmed are also added in this spreadsheet.

As per request, I will also be having an SEO Tools & Techniques 101 workshop earlier that day for those who wanted to learn more about it. Check out the announcement for more info.

Thank you.

P.S. This event has a one sponsor talk slot. Please contact Janette for more details.

Wednesday, July 15, 2009

Cagayan De Oro: DigitalFilipino Club & Bloggers Networking Event on July 17

It is all systems go for the DigitalFilipino.com Club fellowship/networking event in Cagayan De Oro where e-commerce industry players and bloggers can catch up and exchange updates. This will be on July 17, Friday, 6 to 11 pm at the Ballroom, Philtown Hotel, Makahambus-Velez Streets, Cagayan De Oro City.

This event is sponsored by our club member Syntactics.

Bloggers are welcome to attend this event for free. Just reply to this post with your name and blog address. If you have a blogger friend to tag along, please mention their name too.

Those who confirmed are also added in this spreadsheet.

As per request, I will also be having an SEO Tools & Techniques 101 workshop earlier that day for those who wanted to learn more about it. Check out the announcement for more info.

Thank you.

Friday, July 10, 2009

July 16: State of E-Commerce in the Philippines Free Webinar

Our newest corporate member - ProFora Professional Linkage Webinars - invited me to do a trial webinar this July 16, 2009 Wednesday from 11 am to 12 noon to talk about the State of E-Commerce in the Philippines via a one-hour webinar. Haven't done that talk for quite sometime and am apparently nervous about it since I haven't done webinars before.

However, to support our newest club members, I am putting such hesitation aside and want to see if webinars can suit me and my target audience.

So if you have time, I hope you can join this one-hour webinar on July 16 Thursday from 11 am to 12 noon where I will talk about the State of E-Commerce in the Philippines.

Tuesday, July 07, 2009

Cebu: DigitalFilipino Club & Bloggers Networking Event on July 11


Find more photos like this on DigitalFilipino.com Social Network

It is all systems go for the DigitalFilipino.com Club fellowship/networking event in Cebu where e-commerce industry players and bloggers can catch up and exchange updates. This will be on July 11, Saturday, 6 to 11 pm at the Teatro Casino, Waterfront Cebu City Hotel & Casino, 1st Salinas Drive Lahug, Cebu City.

This event is sponsored by our club member PAGCOR.

Bloggers are welcome to attend this event for free. Just reply to this post with your name and blog address. If you have a blogger friend to tag along, please mention their name too.

Those who confirmed are also added in this spreadsheet.

As per request, I will also be having an SEO Tools & Techniques 101 workshop earlier that day for those who wanted to learn more about it. Check out the announcement for more info.

Thank you.

P.S. This event has a one sponsor talk slot. Please contact Janette for more details.

Tuesday, June 30, 2009

Bacolod: DigitalFilipino Club & Bloggers Networking Event on July 4

It is all systems go for the 1st DigitalFilipino.com Club fellowship/networking event in Bacolod where e-commerce industry players and bloggers can catch up and exchange updates. This will be on July 4, Saturday, 6 to 11 pm at the Lobby Lounge, Casino Filipino, Goldenfield Commercial Complex, Singcang, Bacolod City.

This event is sponsored by our club member PAGCOR.

Program agenda as follows:

Bloggers are welcome to attend this event for free. Just reply to this post with your name and blog address. If you have a blogger friend to tag along, please mention their name too.

We are in the process of finalizing the schwags to be given out to ensure that those who confirmed early will get one.

Those who confirmed are also added in this spreadsheet.

As per request, I will also be having an SEO Tools & Techniques 101 workshop earlier that day for those who wanted to learn more about it. Check out the announcement for more info.

Thank you.

P.S. This event has one sponsor talk slot. Please contact Janette for more details.

Monday, May 18, 2009

Cebu: Search Engine, Social Network, Blog Marketing & Advertising Hands-on Workshop


All DigitalFilipino.com Club members are invited to attend the forthcoming Search Engine Marketing, Social Network, Blog Marketing & Advertising Hands-on Workshop series this June 8 to 9 at Netopia Internet Cafe, Lower Ground Floor, SM Cebu from 10 am to 6 pm. On June 10, the training will be in one of the offices in Cebu and disclosed directly to club members.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

  • Corporate members - 3 days (1 participant per day)
  • SME members - 2 days (1 participant per day)
  • Individual members can attend a one-day session. Not transferable.
Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 16 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

June 8 - Drive Search Engine Traffic to Your Site Search Engine Marketing, Optimization, & Copywriting Workshop
(16 slots available)

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1
  • Introduction to Search Engine Marketing / Search Engine Optimization
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Keywords discovery, attractiveness analysis, and implementation.
  • How search engines process information as it crawls websites.
  • Improving your website structure and navigation.
  • Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
Web Content and SEO Writing Workshop
  • How the Internet user reads online
  • Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
  • SEO writing skills to:

    • Inform search engines what your site is about.
    • Push your article and website to a high position on search results.
    • Encourage target readers to click on the links.
    • Connects with your readers once they reach your website.

  • Writing effective newsletters, blogs, Web 2.0 content, among others
  • Encourage readers to subscribe to your website content updates.
Off-page optimization 101
  • Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
  • Introduction to paid advertising programs.
  • Tracking and fine tuning your website.
June 9: Social Network Marketing & Advertising
(16 slots available)

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.
  • Introduction to Social Networking
  • Top social networking sites in the Philippines
  • Using social networks to promote yourself

    • Improving your profile
    • The power of tags

  • Using social networks to promote your company

    • Creating groups
    • Creating fan pages
    • Uploading photos
    • Uploading videos
    • Disseminating updates
  • Advertising in social networks
    • Audience targeting
    • Ad campaign text
    • Monitoring results

  • Creating a Social Networking Strategy
June 10: Internet & Blog Marketing & Advertising
(16 slots available)

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.
  • Blog Marketing
    • Tapping Blogs to Create Buzz (events, give-aways, promo)
      Tapping Bloggers for Insight and Feedback (alerts)
    • Identifying target blog
  • Internet & Blog Advertising

    • Direct advertising
    • 3rd party banner or text ads (Google AdWords & other sites)
    • Paid review
    • Paid features
    • Identifying target blogs and websites
  • Blog Advertising Campaign Plan and Actual Hands-on

    • Product, Service, or Website to Promote
    • Keywords or keyphrases identification
    • Registration in a blog advertising marketplace for blog post & site-wide linking
    • Blog selection
    • Campaign placement: blog post and site-wide links
    • Monitoring of output

  • Joining the Internet & Blog Advertising Specialist Program
All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.