News and developments in the community.

Tuesday, July 26, 2011

DigitalFilipino Club - IMMAP Discussion Briefing on Online Sales Promotion with DTI

One of the hot issues online today is promotions happening on social networks and websites, organized by companies and individuals, that doesn't have purchase requirements. In the past, these are assumed not requiring DTI Sales Promotion Permit.

However, due to various issues arising on these promotions, where some don't go very well, these no-purchase-required campaigns are beginning to be seen as "goodwill building" type of activities and therefore may now be required to have a DTI Sales Promotion Permit.

DTI DAO 10-02 series of 2010: Addenda to DAO 2 series of 1993 or the Rules and Regulations Implementing Rep...

On the same level, bloggers and online personalities organize their own goodwill building activities where they give away prizes either as sponsored or items bought / cash prize given by themselves. More than ever, clarity on DTI Sales Promotion Permit process is necessary in these online promotion scenarios.

There are also instances where information of contest joiners get shared online without regard to data privacy that brings worry on the information handling of online contest managers and organizers.

The DigitalFilipino Club, in collaboration with the Internet and Mobile Marketing Association of the Philippines (IMMAP), shall have a "Discussion Briefing on Online Sales Promotion" with the Department of Trade and Industry this July 28 Thursday from 1 to 6 pm in Makati City (sponsored by IMMAP).

Agenda as follows:
1. DTI - Welcome remarks / introduction of participants (1:45 to 2 pm)
2. Online promotion landscape - corporate (2 pm to 3:00 pm)
3. Online promotion landscape - individual (3 pm to 4:00 pm)
4. DTI Sales Promotion Permit guidelines (4:00 to 5:00 pm)

Each topic will have an allotted time for question and answer discussion.

DTI friends from various departments including legal, policy development, consumer protection, fair trade practices, domestic trade, and e-commerce office are participating to foster a full dialogue on this timely subject.

Note that the DigitalFilipino Club only has 15 slots in this event.

In that regard, only those who are willing to share links on promotions you have done that I can use in preparing the DTI brief shall be able to attend this.

Club members are requested to send me an e-mail reply (or use this contact form) with your past or current online promotion. Once done, will send venue details.

Friday, July 15, 2011

Call for Nomination: DigitalFilipino and Search Profile Index Social Networking Awards 2011

The 3rd DigitalFilipino and Search Profile Index Social Networking Awards intends to honor Filipino excellence in social media and social network marketing and advertising. Winners will be announced and recognized in a DigitalFilipino Club event this August 2011.

We are co-branding the awards this year with Search Profile Index.

Entries will be accepted at the following categories: (please click on the category names to submit your entry)

  • Social Games
    Campaigns done or carried out in virtual worlds or games either as an independent effort or as an advertiser of the site.
  • Social News, Bookmarking, Media Voting 
    Campaigns that requires getting votes in social news, social bookmarks, social media, or related sites.
  • Photo / Video / Media Sharing
    Campaigns that involves sharing of photos, videos, or other media by the advertiser or submission of photos, videos, or other media by target audience or participants online.
  • Forums 
    Campaigns that promotes products, services, advocacies, among others availed or shared within forums.
  • Micro-blog
    Campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools.
  • Blogs
    Campaigns done through blogs or tapping bloggers.
  • Search engine marketing
    Campaigns meant to raise your site's visibility in search engines to attract more visitors.
  • Location-based 
    Campaigns done using location-based services to promote an establishment or event.
  • Social Shopping
    Campaigns done that promotes products and/or services availed and/or shared in social networks.
  • Widget and Add-ons
    Campaigns done that requires widget installation or add-ons.
Who may enter 
The awards is open to all Filipino organizations and individuals who have used or involved in the process of developing campaigns under any of the categories mentioned in this award. Campaigns eligible for entry must have run anytime from March 11, 2010 - June 6, 2011.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards. Anyone can submit an entry.

Judging criteria
Entries will be judged on the following criteria and compete head-to-head with other entries within their specific category. 

  • Design (25%)
    The mechanics of the campaign.
  • Creativity (15%)
    The novelty / uniqueness of the campaign.
  • Execution (25%)
    The whole campaign process.
  • Impact (35%)
    Results and returns gained by the campaign proponent versus time, effort, and amount invested.
Entries will be judged by volunteer DigitalFilipino Club members who will participate in its webinar briefing / review. Judges will also meet offline to deliberate the entries further. Heading our panel of judges this year are Alvin Gale Tan and Jam Mayer-Flores.
  • The judges’ decision will be final. No protests or requests for reconsideration will be entertained.
  • Organizers reserve the right not to select a winner if, in its opinion, no suitable entries are received.
  • Organizers reserve the right to disqualify any entry at its sole discretion. No protests or requests for reconsideration will be entertained.
As this is also an educational activity, DigitalFilipino Club Members will be briefed on all entries received during the Social Media & Networking Marketing Toolkit for Business webinar series to be scheduled this August 2011.

Nomination will begin this June 10 to July 26, 2011 (no more extension) at the Social Network.

What to submit 
Users and campaign developers will be able to post their nomination in the forum. The entities will be contacted in the best effort possible. If unreachable or no response by July 31, their nomination will be considered as void.

All nominees will be given up to August 3, 2011 to complete their submission including access to relevant files that will help judges evaluate and measure the entry's effectiveness according to the judging criteria. These files can also be posted in Google Docs and shared to digitalfilipino (at) gmail (dot) com.

Anyone can help in this award by:
  1. Becoming a sponsor.
  2. Nominate deserving entries.