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Thursday, November 26, 2009

E-Commerce for Entrepreneurs Hands-on Workshop Series

All Club members are invited to attend the forthcoming E-Commerce for Entrepreneurs Hands-on Workshop series this December 7 to 18 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 10 am to 6 pm. Club members can send participants for free on this training noting the following conditions:

Corporate members - 10 days (1 participant per day)
SME members - 5 days (1 participant per day)
Individual members can attend a one-day session. Not transferable.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

December 7: Creating an eStore (Stand-Alone, Portal, Social Network based)

This hands-on workshop will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.

They will also be introduced to the largest affiliate program online ( and set-up an actual eStore.

  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Competition analysis
  • Features list (prioritization)
  • Product pricing
  • Delivery options
  • Content plan
  • eStore Creation using Amazon aStore, social networks, stand-alone, portal

December 8: Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

  • Introduction to online payments
  • Evaluating online and mobile payment providers (comparative analysis)
  • Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
  • Using Paypal to accept payments online
    - Account creation
    - Creating Buy Now / Subscribe Now payment buttons
    - Creating an Invoice Billing
    - Creating Recurring Payments/Subscription option
    - Adding Paypal code to your website or blog
  • Fraud detection

December 9 - Drive Search Engine Traffic to Your Site

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and Bing) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1

  • Introduction to Search Engine Marketing / Search Engine Optimization
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Keywords discovery, attractiveness analysis, and implementation.
  • How search engines process information as it crawls websites.
  • Improving your website structure and navigation.
  • Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)

Off-page optimization 101

  • Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
  • Introduction to paid advertising programs.
  • Tracking and fine tuning your website.

December 10: Web Content and SEO Writing Workshop

  • How the Internet user reads online
  • Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
  • SEO writing skills to:
    - Inform search engines what your site is about.
    - Push your article and website to a high position on search results.
    - Encourage target readers to click on the links.
  • Connects with your readers once they reach your website.
  • Writing effective newsletters, blogs, Web 2.0 content, among others
  • Encourage readers to subscribe to your website content updates.

December 11: Improving Website Performance and Navigation

This hands-on workshop allows participants to evaluate the performance and structure of their websites and how it can be improved.

9:00 - 12:00 Improving Web Site Performance

  • Factors that cause slow-loading Web Sites
  • 14 rules for fast website performance
  • Hands-on exercise

1:00 - 5:00 Improving Web Navigation

  • Web navigation problems
  • Mechanisms and type of web navigation
  • Improving web navigation design
  • Hands-on exercises

December 14: Blogging 101 Workshop

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist. It will also tackle how blogging can be used to promote a company's products and services. It will also look into the various ways that blogs can be monetized and make it self-sustaining.

9:00 - 12:00

  • Introduction to Blogging
  • Type of blogs highlighting the popular ones
  • Platform
  • Blog creation
  • Blog ethics
  • Copyright
  • Advertising
  • Re-publishing
  • Blog content
  • Topic tracking
  • Writing
  • Monitoring performance
  • Podcasting
  • Vlog
  • Mobile blogging
  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines

1:00 - 5:00 Blog Promotion and Marketing

  • Advertising
  • Social bookmarks, networks, and media
  • Contests
  • Google Reader
  • Comments
  • Link exchange

December 15: Social Network Marketing & Advertising

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.

  • Introduction to Social Networking
  • Top social networking sites in the Philippines
  • Using social networks to promote yourself
    - Improving your profile
    - The power of tags
  • Using social networks to promote your company
    - Creating groups
    - Creating fan pages
    - Uploading photos
    - Uploading videos
  • Disseminating updates
  • Advertising in social networks
    - Audience targeting
    - Ad campaign text
    - Monitoring results
  • Creating a Social Networking Strategy

December 16: Blog Marketing & Advertising

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines
  • Blog Marketing
    - Tapping Blogs to Create Buzz (events, give-aways, promo)
    - Tapping Bloggers for Insight and Feedback (alerts)
    - Identifying target blogs
  • Blog Advertising
    - Direct advertising
    - 3rd party banner or text ads
    - Paid reviews
    - Paid features
  • Identifying target blogs

December 17: E-Mail Marketing

This hands-on workshop will discuss how to develop e-mail marketing campaigns that can support database building and sales conversion needs.

Topics include:

  • Introduction to E-Mail Marketing
  • Examples of E-Mail Marketing Campaigns
  • Using AutoResponder and Forums for E-Mail Marketing Campaigns
  • Designing an E-Mail Marketing Campaign
  • Developing premium content - Using E-Mail Marketing for E-Learning
  • Case study: DigitalFilipino E-Commerce Workshop E-Book E-Mail Marketing Campaign

2:00 to 5:00 E-Newsletter Creation and Management

  • Introduction and Examples of E-Newsletter
  • E-Newsletter Content Development
  • Archiving and generating revenue through advertisement
  • Tracking E-Newsletter read count and performance
  • Case study: DigitalFilipino Club

December 18: Advertising through Google AdWords & Monitoring Performance through Google Analytics

9:00 to 12:00 Advertising through Google AdWords

This hands-on workshop will teach participants how to create and mantain an online advertising campaign through Google AdWords.

  • Why Google AdWords?
  • Setting up a Google AdWords account
  • Creating a Google AdWords advertising campaign
  • Monitoring and calibrating your Google AdWords advertising campaign
  • Alternatives to Google AdWords.

2:00 to 5:00 Setting Up and Analyzing Website Traffic Statistics Report

This hands-on workshop will guide participants in evaluating website traffic analytics in the market and how to interpret the reports generated.

  • Introduction to Website Traffic Statistics
  • Using Website Traffic Statistics as an improvement guide
  • Exploring various Website Traffic Statistics package
  • Setting up Website Traffic Statistics
  • Analyzing Website Traffic Statistics report

All training materials shall be posted at the club member site for reference purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

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