News and developments in the community.

Sunday, December 23, 2012

2012 Summary

Hello Club Members. As always, here's sharing to you what activities transpired this 2012 and citing some ideas in mind for 2013. Your inputs will be greatly appreciated.

We started the year with our 3rd free webinar encouraging entrepreneurs to share their start-up experience. 

I took a step back afterwards, reflected on the project heavily, as many groups came out also having the same intention of helping start-ups. 

Just launched the Free E-Commerce Boot Camp Online last November 29 to support this project. With 36 webinar series and 12 topics (around 70 sub-topics) lined-up, I consider this project as my biggest investment to date as the webinars, handouts, lessons, assignments, and online mentoring cost can reach up to 3.5 million assuming that the development of the topic material and online mentorship with participants is around P100k each (per topic / sub-topic).

Launched the 2012 edition announcing only 35 topics. However, will be adding another topic focusing on crowdfunding and will likely build a platform for this. This 1st quarter of 2013, will be going to Singapore to formalize the entity that will support this process.

I hope to get more of club members involved in this one, to share their e-commerce business start-up experience, with the intent of inspiring others in their e-business adventures. Also, as an angel investor of potential e-commerce projects coming out of the boot camp.

2. SEO / E-Commerce / Blog/ Social Media workshop

We were able to do 2 workhops on this one this year. We are scheduled to do another one again this January 2013.

Our 3rd one was highlighted with Gillian Muessig of SEOMoz doing the keynote for the event. We are bringing this event to the grassroots this 2013 by lowering its cost and do it on several locations.

(We should meet up there again. Very lovely place.)

5. E-Commerce / Digital Marketing Business Model Review / Project Planning

We did a series of e-commerce / digital marketing project planning workshop and integrate the Business Model Generation topic. Held club workshops in Baguio, Palawan, and Tagaytay.

We organized a tech workshop and got great feedback for this one. Yes, will be doing one again this 2013 and add another topic too.


Last July 2012, I introduced FITFIL to the group and offered a subsidy for those joining. None of the club members were able to join at that time. However, I am glad that some finally did in its SM-MOA leg.

We did a 3 weeks ethical hacking workshop at the Philippine National Police with the aim of strengthening our relationship with law enforcement and as I prepare for my CEH 7.0 certification. Will be doing one again this 2013.

Courtesy of the US Embassy, we met Garrette Gee and learned about the potential of QR codes. Started using it as well in our events such as the Digital Influencers Marketing Summit.

10. Digital Influencers Marketing Summit

We had two #dim2012 events (Manila and Cebu) this year. For 2013, will be bringing it to more locations starting with La Union and Rizal.

We had a meeting with the Bureau of Internal Revenue regarding their upcoming circular reminding businesses on tax obligations with regards to online transactions.

Some developments to expect this 2013 (in addition to what I shared above for continuity of 2012 efforts):

1. New membership rates (effective January 1, 2013)
This will affect new members only and those won't be able to renew according to schedule. The new rates are meant to cover as well the declining dollar - peso exchange rate.

2. New membership category (tentative)
This is meant to welcome super newbies in the group. It seems our club rates are still deemed high despite our numerous free benefits to club members. I am still having 2nd thoughts on this one and will think about it further.

3. Grassroot approach
Most of our events this year - Digital Influencers Marketing Summit and DigitalFilipino E-Commerce Summit - will target the grassroots market segment or those who can only afford below P5000 investment rate in pursuing additional learning.

4. Junior DigitalFilipino Club
To support our E-Commerce Boot Camp, will be launching the Junior DigitalFilipino Club program this 2013 whose primary objective is to get students to participate in this boot camp online and offline.

5. Club portal
Will be migrating the club site from its own domain to within Currently evaluating platforms that we can use. Definitely, I want it to be more than just forums, article posting, and member public profile pages.

6. Code of Ethics
Will be releasing a Code of Ethics that E-Commerce Boot Camp graduates will adhere to. Will be sharing it here to review if it is something that can also be adopted within the club.

Merry Christmas and Happy New Year Club Members!

Thursday, December 13, 2012

Tagaytay: January 28 to 30: E-Commerce / Digital Marketing Project Planning

The DigitalFilipino Club will be having its 4th out-of-town session for club members this January 28 to 30, 2013 at The T in Tagaytay City.

(photos of past workshop from Tagaytay, Palawan, and Baguio)

This session is ideal for participants who have any of the following objectives:

  1. Wants to improve or develop new e-commerce business models or ideas.
  2. Improve digital marketing (SEO / social media / corporate blogging) approaches.
The workshop shall tackle the following:

1. Understand the business pattern (creation of business model canvas, free business model, free prize).
2. Storytelling / visualization to project stakeholders and customers guide. (mind mappingThe Hero's Journey and Presentation Form)
3. Understanding the customer (B2C / B2B - will it be remarkable?, building tribes)
4. Creating new ideas (lateral marketing6 thinking hats)
5. Developing prototypes, scenarios, and testing idea acceptance. (stickiness)
6. Presentation review: SWOT Analysis, Blue Ocean strategy,  Multiple models 

The output of the workshop is a project plan that can be used by the organization as implementation framework or guide.

Note that participants who have attended the earlier BaguioPalawan, and Tagaytay sessions can skip through the exercises they have done already and just focused on the new discussion items. However, they should bring a copy of what they have previously done. Be ready to integrate and present it.

The following is the itinerary to be followed:

Day 1 - January 28

6AM Meet up at Starbucks 6750 (Ayala Center, Makati)
  • For participants taking the shuttle, please be on time.
  • Quick light breakfast stop.
9 AM Arrive at The T and get settled in rooms.
  • Depending on number of participants, maximum of 20, room sharing shall be observed.
10 AM Workshop proper
  • Introduction / team matching for group work, presentation, and review (instead of usual present to all).
  • Understand the business pattern (creation of business model canvas).
  • Storytelling / visualization to project stakeholders and customers guide. (The Hero's Journey and Presentation Form)
  • Workshop
12 noon LUNCH / siesta

2 pm Understanding the customer (B2C / B2B - will it be remarkable?, building tribes) / workshop

4 PM break

5 pm Creating new ideas (lateral marketing6 thinking hats) / workshop

7 pm Night swim / BBQ dinner (cocktails - drink moderately)

Day 2 - January 29

6 to 8 AM breakfast

8 AM Developing prototypes, scenarios, and testing idea acceptance. (stickiness) / workshop

12:00 LUNCH / siesta

2PM Presentation and review: SWOT Analysis, Blue Ocean strategy,  Multiple models 
Tasks completion

7 PM Giving out of certificates (for those who will be able to complete) 
Night swim / dinner (cocktails - drink moderately)

Day 3 - January 30

7 AM Check-out

Return to Manila (drop off points along EDSA but up to SM North only)

Club members interested to participate should note of the following slots:
To reserve your slot, please contact Janette Toral. We can only accept up to 20 participants.

Each participant confirming needs to pay a fee of P3000 (per person) to cover transportation, accommodation, and meals cost. 
  • Should you be taking care of your own transportation, kindly pay P2000 instead.
  • Bringing / contributing food, cocktail drinks, and snacks will be more than welcome.
  • Non-members can attend this activity for P13,000. (Should you be taking care of your own transportation, kindly pay P12,000 instead.)
Club members who are not updated with their membership fee payment need to process their fees prior to the activity.

Wednesday, December 12, 2012

Blog, Search, and Social Media Strategy Workshop

(Photos from earlier 3 workshop batches held at Ateneo de Manila University, Rockwell Center, Makati City)

The Club will be having its 6th workshop on "Blog, Search, Social Media Strategy Workshop" this January 14 to 16, 2013 from 9 am to 4:30 pm at Room 207, Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

DigitalFilipino Club Members are entitled to the following free slots:

This workshop will:
  1. Tackle search engine marketing techniques that can be applied to one's online presence.
  2. Develop a blog content plan and build one's influencer identity.
  3. Come up with a social media plan identifying suitable channels, content approach, and program metrics.
Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop.

Day 1

  • Search Engine Marketing
    • Planning / competition review
    • Site architecture
    • Content plan
    • Hitting page 1
    • Metrics
Day 2
  • Blog marketing
    • Blog purpose
    • Content plan
    • Blog marketing
    • Influencer engagement
    • Blog advertising
Day 3
  • Social media marketing
    • Planning
    • Channel selection
    • Content plan and schedule
    • Promotions
    • Metrics
To earn a certificate of attendance from DigitalFilipino Club, participants should: 
  • Complete the 3-days session
  • Submit and present completed assignment work and any revision asked for through webinar on February 21, 2013.