Internet Marketing, Mobile Marketing, E-Commerce, Web, Blogging Workshop Series

All DigitalFilipino.com Club members are invited to attend the forthcoming Internet Marketing, Mobile Marketing, Search Engine Marketing, E-Commerce, Web, Blogging Workshop Series series this July 27 to 31 and August 10 to 12 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

• Corporate members - 16 half-day sessions (1 participant per half-day)
• SME members - 8 half-day sessions (1 participant per half-day)
• Individual members can attend a three half-day sessions. Not transferable.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per half-day session. Participants should bring their own food and drinks during the training.

Non-club members (those who have not paid annual membership fee) can send a participant for five hundred pesos (P500) per half-day session, exclusive of VAT. Slot is confirmed upon receipt of payment (cash, bank deposit, or Paypal).

The training program shall be as follows:

July 27 - 9:00 to 12:00 - Web Content and SEO Writing

This hands-on workshop will teach participants how to write web content that is useful and attractive for its target audience and attain search engine rankings.

• How the Internet user reads online
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
• SEO writing skills to:
  - Inform search engines what your article is about.
  - Push your article and website to a high position on search results.
  - Encourage target readers to click on the links.


• Connects with your readers once they reach your website.
• Writing effective newsletters, blogs, Web 2.0 content, among others
• Encourage readers to subscribe to your website content updates.

2:00 to 5:00 pm SEO Tools & Techniques 101

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.

• Introduction to search engine marketing & optimization
  - Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  - Keywords discovery, attractiveness analysis, and implementation.
  - Improving your website structure and navigation.
  - Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)


• Practical SEO tools & techniques
  - keyword research & analysis
  - link building
  - article submission
  - social bookmarking & tagging
  - directory submission
  - links through blog post

July 28 - 9:00 am to 12 noon - E-Mail Marketing

This hands-on workshop will discuss how to develop e-mail marketing campaigns that can support database building and sales conversion needs.

Topics include:

• Introduction to E-Mail Marketing
• Examples of E-Mail Marketing Campaigns
• Using AutoResponder and Forums for E-Mail Marketing Campaigns
• Designing an E-Mail Marketing Campaign
• Developing premium content - Using E-Mail Marketing for E-Learning
• Case study: DigitalFilipino E-Commerce Workshop E-Book E-Mail Marketing Campaign

2:00 to 5:00 E-Newsletter Creation and Management

This hands-on workshop will teach participants how to create and mantain a e-newsletter offering that is useful and attractive for its target audience, attain search engine rankings and sales conversion needs.

• Introduction and Examples of E-Newsletter
• E-Newsletter Content Development
• Archiving and generating revenue through advertisement
• Tracking E-Newsletter read count and performance
• Case study: DigitalFilipino Club

July 29 - 9:00 am to 12 noon Marketing your website through Google AdWords

This hands-on workshop will teach participants how to create and mantain an online advertising campaign through Google AdWords.

• Why Google AdWords?
• Setting up a Google AdWords account
• Creating a Google AdWords advertising campaign
• Monitoring and calibrating your Google AdWords advertising campaign
• Alternatives to Google AdWords.

2:00 to 5:00 pm Generating online income through Google AdSense

This hands-on workshop will teach participants how to generate online income through Google AdSense in one's website or blog.

• Why Google AdSense?
• Setting up a Google AdSense account
• Adding Google AdSense in your blog and website
• Improving Google AdSense revenue performance

July 30 - 9:00 am to 12:00 Accepting Payments Online

This hands-on workshop gives participants an overview on various payment options that can be explored online. Demo of local payment systems and Paypal for credit card payment acceptance shall also be done.

• Ways to accept payments online
• Demo of online payment system (email billing, web-based payment, Paypal, mobile payments)
• Evaluating online payment providers (comparative analysis)
• Fraud management

2:00 to 5:00 Setting Up and Analyzing Website Traffic Statistics Report

This hands-on workshop will guide participants in evaluating website traffic analytics in the market and how to interpret the reports generated.

• Introduction to Website Traffic Statistics
• Using Website Traffic Statistics as an improvement guide
• Exploring various Website Traffic Statistics package
• Setting up Website Traffic Statistics
• Analyzing Website Traffic Statistics report

July 31 - 9:00 am to 12:00 noon - Improving Web Navigation

This hands-on workshop will brief participants on the importance of web navigation in terms of analyzing a website visitor's journey to the site.

• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design

2:00 - 5:00 Improving Web Site Performance

This hands-on workshop will brief participants on factors that results to a website being slow.

• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercises

August 10 - 9:00 to 12:00 Blogging 101

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist. It will also tackle how blogging can be used to promote a company's products and services. It will also look into the various ways that blogs can be monetized and make it self-sustaining.

• Introduction to Blogging
• Finding and monitoring blogs and topics of interest
• Setting up your blog
• Configuring your blog
• Planning your blog content
• Promoting your blog
• Trends in blogging

2:00 - 5:00 Blog Marketing & Advertising

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

• Corporate Blogging Introduction and Uses
• Creating a Corporate Blog
• Corporate Blogging Guidelines
• Blog Marketing
  - Tapping Blogs to Create Buzz (events, give-aways, promo)
  - Tapping Bloggers for Insight and Feedback (alerts)
• Identifying target blogs
• Blog Advertising
  - Direct advertising
  - 3rd party banner or text ads
  - Paid reviews
  - Paid features
• Identifying target blogs
• Measuring effectiveness of blog marketing

August 11 - 9:00 to 12:00 - E-Commerce Law Briefing

This workshop is ideal for companies who would like to have an understanding of the E-Commerce Law. It will also tackle the creation of company policies in relation to electronic trading, employees' use of Internet resources, application design, and how to handle electronic evidence.

• Salient features
• Creation of Trading Partner Agreement
• Electronic Contracts Formation
• Creation of Company Internet Use Policy
• Privacy Policy (DTI DAO #8)
• Application Design for Electronic Evidence Admissibility
• Electronic Evidence Handling

2:00 to 5:00 E-Commerce Project Planning / Creating an eStore

This hands-on workshop will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.They will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.

• Identifying needs
• Setting goals
• Features list (prioritization)
• User identification and needs
• Competition identification
• Content plan
• Product pricing
• Delivery options
• Technical infrastructure plan
• Testing
• Marketing
• Maintenance
• E-Commerce changing trends to take note of
• Example: eStore Creation using Amazon.com aStore

August 12 - 9:00 to 12:00 - Social Network Marketing & Advertising

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.

• Introduction to Social Networking
• Top social networking sites in the Philippines
• Using social networks to promote yourself
• Using social networks to promote your company
• Disseminating updates
• Advertising in social networks
  - Audience targeting
  - Ad campaign text
  - Monitoring results

2:00 to 5:00 - Mobile Marketing

This workshop will tackle various ways that the mobile phone can be used as a customer service and marketing tool.

• Text messaging as a marketing tool
  - disseminating updates
  - answer customer inquiries
  - marketing promotions
• Planning a mobile marketing campaign
  - working with telco
  - independent
• Tools for mobile marketing (hands-on)
  - Chikka
  - InfoTxt
  - AKA
  - Isip
  - Sandbox
  - Friendster

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

Cebu: Search Engine, Social Network, Blog Marketing & Advertising Hands-on Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming Search Engine Marketing, Social Network, Blog Marketing & Advertising Hands-on Workshop series this June 8 to 9 at Netopia Internet Cafe, Lower Ground Floor, SM Cebu from 10 am to 6 pm. On June 10, the training will be in one of the offices in Cebu and disclosed directly to club members.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

• Corporate members - 3 days (1 participant per day)
• SME members - 2 days (1 participant per day)
• Individual members can attend a one-day session. Not transferable.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 16 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

June 8 - Drive Search Engine Traffic to Your Site Search Engine Marketing, Optimization, & Copywriting Workshop
(16 slots available)

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1

• Introduction to Search Engine Marketing / Search Engine Optimization
• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• How search engines process information as it crawls websites.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)

Web Content and SEO Writing Workshop

• How the Internet user reads online
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
• SEO writing skills to:


• Inform search engines what your site is about.
• Push your article and website to a high position on search results.
• Encourage target readers to click on the links.
• Connects with your readers once they reach your website.


• Writing effective newsletters, blogs, Web 2.0 content, among others
• Encourage readers to subscribe to your website content updates.

Off-page optimization 101

• Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
• Introduction to paid advertising programs.
• Tracking and fine tuning your website.

June 9: Social Network Marketing & Advertising
(16 slots available)

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.

• Introduction to Social Networking
• Top social networking sites in the Philippines
• Using social networks to promote yourself


• Improving your profile
• The power of tags


• Using social networks to promote your company


• Creating groups
• Creating fan pages
• Uploading photos
• Uploading videos
• Disseminating updates
  
• Advertising in social networks
  
• Audience targeting
• Ad campaign text
• Monitoring results


• Creating a Social Networking Strategy

June 10: Internet & Blog Marketing & Advertising
(16 slots available)

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

• Blog Marketing
  
• Tapping Blogs to Create Buzz (events, give-aways, promo)
  Tapping Bloggers for Insight and Feedback (alerts)
• Identifying target blog
  
• Internet & Blog Advertising


• Direct advertising
• 3rd party banner or text ads (Google AdWords & other sites)
• Paid review
• Paid features
• Identifying target blogs and websites
  
• Blog Advertising Campaign Plan and Actual Hands-on


• Product, Service, or Website to Promote
• Keywords or keyphrases identification
• Registration in a blog advertising marketplace for blog post & site-wide linking
• Blog selection
• Campaign placement: blog post and site-wide links
• Monitoring of output


• Joining the Internet & Blog Advertising Specialist Program

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

E-Commerce, Website Enhancement, Search Engine Marketing, Social Networking, Blogging, Blog Marketing & Advertising Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce, Website Enhancement, Search Engine Marketing, Social Networking, Blogging, Blog Marketing & Advertising Hands-on Workshop series this June 1 to 6 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 9 am to 5 pm.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

• Corporate members - 6 days (1 participant per day)
  
• SME members - 3 days (1 participant per day)
• Individual members can attend a one-day session. Not transferable.
  

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

June 1: Creating an eStore (Stand-Alone, Portal, Social Network based) & Accepting Payments Online

This hands-on workshop will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.

They will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.

• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Competition analysis
• Features list (prioritization)
• Product pricing
• Delivery options
• Content plan
• eStore Creation using Amazon aStore, social networks, stand-alone, portal
  

3:00 - 5:00 Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

• Introduction to online payments
  
• Evaluating online and mobile payment providers (comparative analysis)
• Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
• Using Paypal to accept payments online
  
  • Account creation
  • Creating Buy Now / Subscribe Now payment buttons
  • Creating an Invoice Billing
  • Creating Recurring Payments/Subscription option
  • Adding Paypal code to your website or blog
    
• Fraud detection

June 2 - Drive Search Engine Traffic to Your Site Search Engine Marketing, Optimization, & Copywriting Workshop

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1

• Introduction to Search Engine Marketing / Search Engine Optimization
• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• How search engines process information as it crawls websites.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
  

Web Content and SEO Writing Workshop

• How the Internet user reads online
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
• SEO writing skills to:
  
  • Inform search engines what your site is about.
  • Push your article and website to a high position on search results.
  • Encourage target readers to click on the links.
    
  • Connects with your readers once they reach your website.
• Writing effective newsletters, blogs, Web 2.0 content, among others
• Encourage readers to subscribe to your website content updates.
  

Off-page optimization 101

• Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
• Introduction to paid advertising programs.
• Tracking and fine tuning your website.
  

June 3: Improving Website Performance and Navigation

This hands-on workshop allows participants to evaluate the performance and structure of their websites and how it can be improved.

• 9:00 - 12:00 Improving Web Site Performance
  
• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercises
• 1:00 - 5:00 Improving Web Navigation
  
• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design
• Hands-on exercises

June 4: Blogging 101 Workshop

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist. It will also tackle how blogging can be used to promote a company's products and services. It will also look into the various ways that blogs can be monetized and make it self-sustaining.

• 9:00 - 12:00
• Introduction to Blogging
• Type of blogs highlighting the popular ones
• Platform
• Blog creation
• Blog ethics
• Copyright
• Advertising
• Re-publishing
• Blog content
• Purpose
• Topic tracking
• Writing
• Monitoring performance
• Podcasting
• Vlog
• Mobile blogging
• Corporate Blogging Introduction and Uses
• Creating a Corporate Blog
• Corporate Blogging Guidelines

• 1:00 - 3:00 Blog Promotion and Marketing
• Ping
• Advertising
• Social bookmarks, networks, and media
• Contests
• Google Reader
• Comments
• Link exchange
  
  
• 3:00 - 5:00 Blog Monetization
  
• Generating online income through Google AdSense
  - Adding Google AdSense in your blog and website
  - Improving Google AdSense revenue performance
• Get Paid to Blog by Joining Blog or Content Network
• Joining Advertising Programs
• banner ads
• text link ads
• advertorials
• paid post
• Joining Affiliate Programs
• Sell products or service through the blog

June 5: Social Network Marketing & Advertising

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.

• Introduction to Social Networking
• Top social networking sites in the Philippines
• Using social networks to promote yourself
  
• Improving your profile
• The power of tags
  
  
• Using social networks to promote your company
  
• Creating groups
• Creating fan pages
• Uploading photos
• Uploading videos
• Disseminating updates
  
  
• Advertising in social networks
  
• Audience targeting
  
• Ad campaign text
  
• Monitoring results
  
  
• Creating a Social Networking Strategy
  

June 6: Internet & Blog Marketing & Advertising

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

• Blog Marketing
  
  • Tapping Blogs to Create Buzz (events, give-aways, promo)
  • Tapping Bloggers for Insight and Feedback (alerts)
  • Identifying target blogs

• Internet & Blog Advertising
  
  • Direct advertising
  • 3rd party banner or text ads (Google AdWords & other sites)
    
  • Paid reviews
  • Paid features
  • Identifying target blogs and websites
    

• Blog Advertising Campaign Plan and Actual Hands-on
  
  • Product, Service, or Website to Promote
    
  • Keywords or keyphrases identification
    
  • Registration in a blog advertising marketplace for blog post & site-wide linking
    
  • Blog selection
  • Campaign placement: blog post and site-wide links
    
  • Monitoring of output
    
    
• Joining the Internet & Blog Advertising Specialist Program
  

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

Advertising revenue program for blogs

Last January 6, 2007, I've decided to put up an earning scheme for bloggers through advertising. This was first offered to DigitalFilipino.com Club Members. Due to increasing number of advertisers, I'm now accepting any blogger in the world to join.

There are three ways to earn:

1. A fee shall be paid by including an ad link in one's blog post or website article. Depending on the blog or website popularity, fees can vary from US$1 to US$10. The said blog post or website article where the link is added to should not have less than 200 words.
2. An ad link can also be posted and seen site-wide. Fees can vary from US$5 to US$85. The ad link should be immediately seen upon loading of the page.
3. Websites can also be reviewed, not necessarily a positive one. Fees vary from US$5 to US$125.

Terms:

1. The link should remain for a period of at least one year in the said blog post or website article.
2. The ad should be the only one linked in a blog post or website article.
3. Your blog or website should be active, having at least 2 post or article a week, and regularly promoted.
4. Payouts are released every 1st Friday of the month through Paypal.
5. The more active your blog or website is, the more assignments you'll receive. Your rate increases as well in due time.
   
6. These ad assignments can be about our websites, our clients, SME club members, and corporate club members.

I initially e-mail blast this to DigitalFilipino.com Club Members for dissemination and now using other means to attract more bloggers.

Prior to roll-out of this project, I tested the concept and happy that it passed the Stickiness Aptitude Test. With a growing advertiser base, I'm happy to see this program get rolled out to as many bloggers as possible.

Your feedback on how this program can be enhanced will be very much appreciated. Parties interested can add me to their YM or GTalk. My id is digitalfilipino.

Thank you.

Web and E-Commerce Hands-On Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming Web and E-Commerce Workshop series this:

• November 12 and 13 at the Laboratory 1, National Computer Center / Commission on Information and Communications Technology, C.P. Garcia Avenue, U.P. Diliman Quezon City (beside PhilVocs).
• November 17 and 24 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

November 12: Improving Website Performance and Navigation

• 9:00 - 12:00 Improving Web Site Performance
  
• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercises
• Guest resource:
• Web Site Growing Pains (Jay Frank De Jesus)
  
• 1:00 - 5:00 Improving Web Navigation
  
• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design
• Hands-on exercises
  

November 13: Web 2.0 Applications

• 9:00 - 12:00 Overview of Web 2.0 Applications
  
• Introduction to Machine Learning
  
• Applications
• product / content recommendations
• group clustering
• search engine
• needs matching
• decision predictions
  
• price models
• independent content matching
• Hands-on exercises
• Guest resource:
• Internet Enabled Collaboration and Coopetition in a Flat World (Jan Pabellon, IT Group)
  
• 1:00 - 5:00 Building Web 2.0 applications
  
• Using Open Web Application Programming Interfaces (APIs)
• Facebook Application Platform
• Google OpenSocial
  
• Hands-on exercises

November 17: Internet Marketing Workshop

• 9:00 - 12:00 E-Mail / Newsletter Marketing
  
• Introduction to E-Mail Marketing
• Components of an E-Mail Marketing Campaign
• Hands-on exercise
• Introduction to Newsletter Creation
• Creating a newsletter
• Hands-on exercise
  
• 1:00 - 5:00 Search Engine Marketing
  
• Search engine optimization
• Keyword research
• Keyword placement in web site or blog
• Content is key
• Writing good titles, description, and articles
• Re-directing pages
• Sitemap creation
• RSS creation
• Submission to Web Directories
• Internet Advertising (paid placements)
  
• Monitoring Web Site Traffic

November 24: Accepting Payments Online

• 2:00 - 6:00
• Ways to accept payments online
• Demo of online payment systems (email billing, web-based payment, mobile payments)
• Evaluating online payment providers (comparative analysis)
• Fraud detection
  

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to November 12 and confirm attendance for food count purposes.

January 18: Create an E-Newsletter Hands-on Workshop

Due to request from SME and Corporate members of the DigitalFilipino.com Club, we shall be having a Create an E-Newsletter Hands-on Workshop this January 18, Thursday, from 1:30 to 5 pm. This will be held at Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

Topics include:

1. Introduction and Examples of E-Newsletter
2. E-Newsletter Content Development
3. Archiving and generating revenue through advertisement
4. Tracking E-Newsletter read count and performance

SME members can send 2 representatives while Corporate members can send 3 representatives. Please confirm for food count purposes.

Interested non-members and individual members are requested to sign up as a SME or Corporate member prior to January 18 and confirm attendance for food count purposes.We hope you can join. Thank you.