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Sunday, September 13, 2009

Full Certificate Webinar Course: Search Engine Optimization & Link Building Techniques

Due to popular request, I'll be conducting a Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques from October 6, 8, 10, 13, 15, and 17 from 6 pm to 8 pm.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

Please click on the registration above to reserve your slot and receive confirmation. Should you like to attend more than the allotted session or slots, the club member rate is P500 per session.

This workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there.

Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques
Schedule:

Module 1: SEARCH ENGINE OPTIMIZATION TECHNIQUES
October 6 and 8, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Introduction of search engine marketing and optimization. Topics include:
  • Identify niche positioning for products & services that you will sell, target customers, buying frequency and motivation
  • Keywords discovery, attractiveness analysis and navigation
  • Competition analysis
  • Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)
October 10, 2009 from 6 pm to 8 pm (Manila time)
Discussion and comments on submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

Module 2: LINK BUILDING TECHNIQUES
October 13 and 15, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Link building techniques to improve ranking on search engine results. Topics include:

  • Link exchange programs
  • Article submission
  • Social bookmarking and tagging
  • Directory submission
  • Links through blog posts
  • Microblogging
  • Social Networking
October 17, 2009 from 6 pm to 8 pm (Manila time)
Discussion and Comments on Submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

To earn a certificate of attendance from DigitalFilipino Club and Profora Media, participants should:

  • complete the 6 sessions (or module 1 or module 2)
  • submit completed assignment work for the October 10 and 17 sessions and any revision asked for.
To participate in the webinar, please note the following:

  • Register ahead in order to receive the link where you can join the webinar on the actual day.
  • Be online at least 10 minutes before the webinar.
  • You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
  • You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).
If this is your first time to join a webinar, this orientation can also help.

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