The DigitalFilipino Club will be having its 4th out-of-town session for club members this January 28 to 30, 2013 at The T in Tagaytay City.
(photos of past workshop from Tagaytay, Palawan, and Baguio)
This session is ideal for participants who have any of the following objectives:
- Wants to improve or develop new e-commerce business models or ideas.
- Improve digital marketing (SEO / social media / corporate blogging) approaches.
The workshop shall tackle the following:
1. Understand the business pattern (creation of business model canvas, free business model, free prize).
2. Storytelling / visualization to project stakeholders and customers guide. (mind mapping, The Hero's Journey and Presentation Form)
3. Understanding the customer (B2C / B2B - will it be remarkable?, building tribes)
4. Creating new ideas (lateral marketing, 6 thinking hats)
5. Developing prototypes, scenarios, and testing idea acceptance. (stickiness)
6. Presentation review: SWOT Analysis, Blue Ocean strategy, Multiple models
The output of the workshop is a project plan that can be used by the organization as implementation framework or guide.
Note that participants who have attended the earlier Baguio, Palawan, and Tagaytay sessions can skip through the exercises they have done already and just focused on the new discussion items. However, they should bring a copy of what they have previously done. Be ready to integrate and present it.
The following is the itinerary to be followed:
Day 1 - January 28
6AM Meet up at Starbucks 6750 (Ayala Center, Makati)
- For participants taking the shuttle, please be on time.
- Quick light breakfast stop.
9 AM Arrive at The T and get settled in rooms.
- Depending on number of participants, maximum of 20, room sharing shall be observed.
10 AM Workshop proper
- Introduction / team matching for group work, presentation, and review (instead of usual present to all).
- Understand the business pattern (creation of business model canvas).
- Storytelling / visualization to project stakeholders and customers guide. (The Hero's Journey and Presentation Form)
- Workshop
12 noon LUNCH / siesta
2 pm Understanding the customer (B2C / B2B - will it be remarkable?, building tribes) / workshop
4 PM break
5 pm Creating new ideas (lateral marketing, 6 thinking hats) / workshop
7 pm Night swim / BBQ dinner (cocktails - drink moderately)
Day 2 - January 29
6 to 8 AM breakfast
8 AM Developing prototypes, scenarios, and testing idea acceptance. (stickiness) / workshop
12:00 LUNCH / siesta
2PM Presentation and review: SWOT Analysis, Blue Ocean strategy, Multiple models
Tasks completion
7 PM Giving out of certificates (for those who will be able to complete)
Night swim / dinner (cocktails - drink moderately)
Day 3 - January 30
7 AM Check-out
Breakfast
Tour
Return to Manila (drop off points along EDSA but up to SM North only)
Club members interested to participate should note of the following slots:
- Corporate member - 3 slots and can attend for 3 days
- SME member - 2 slots and can attend for 3 days
- Individual member - (not transferrable). Pay the fee of P2000. (plus the fee indicated below)
To reserve your slot, please contact Janette Toral. We can only accept up to 20 participants.
Each participant confirming needs to pay a fee of P3000 (per person) to cover transportation, accommodation, and meals cost.
- Should you be taking care of your own transportation, kindly pay P2000 instead.
- Bringing / contributing food, cocktail drinks, and snacks will be more than welcome.
Non-members:
- Non-members can attend this activity for P13,000. (Should you be taking care of your own transportation, kindly pay P12,000 instead.)
Club members who are not updated with their membership fee payment need to process their fees prior to the activity.
