The DigitalFilipino.com Club will be having a workshop on "E-Commerce Project Planning, E-Store Creation, Blogging and Social Media Services as a Business Workshop" this March 27 and 28, 2012 from 9 am to 4:30 pm at Bayleaf Intramuros, Muralla corner Victoria Street Intramuros Manila. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.
DigitalFilipino Club Members are entitled to the following free slots:
DigitalFilipino Club Members are entitled to the following free slots:
- Corporate member - 2 slots and can attend for 2 days
- SME member - 1 slot and can attend for 2 days
- Individual member - 1 day session (not transferrable). Discounted rate of P3,000 for the remaining day.
- Non-members can attend this 2-days workshop for P10,000. (pay through Paypal)
- For one-day only, the fee is P6,000 per day.
This workshop will:
- Build an e-commerce business model tackling all necessary areas to sustain it.
- Use blogs and social media to market a business. Will tackle how to offer it as a service (including pricing).
Day 1: E-Commerce Project Planning
This will help the participant plan and put up an E-Commerce site where products or services can be promoted and sold online.
This will help the participant plan and put up an E-Commerce site where products or services can be promoted and sold online.
- Value proposition
- Revenue streams
- Customer segment and relationship
- Channels for promotion, sales, delivery, and support
- Business activities, partners, and resources
- Cost structure
- eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)
- Introduction to online payments
- Evaluating online and mobile payment providers (comparative analysis)
- Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
- Fraud detection
Day 2 Blogging and Social Media Marketing Services as a Business
- Identify goals, target audience needs, and potential.
- Build a blog site and content plan.
- Roll out the site and perform basic promotions.
- Monitor and improve performance.
- Tap blogs in various ways for promotion, awareness and support for marketing and entrepreneurship.
- Understand the available blog advertising platforms and costing and to analyze a blog’s effectiveness.
- Design a blogger relationship program, blog campaign and advocacy partnership.
- Review and measure effectiveness of your blog marketing and advertising program.
