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Wednesday, March 07, 2012

March 27 and 28: E-Commerce Project Planning, E-Store Creation, Blogging and Social Media Marketing Service as a Business

The Club will be having a workshop on "E-Commerce Project Planning, E-Store Creation, Blogging and Social Media Services as a Business Workshop" this March 27 and 28, 2012 from 9 am to 4:30 pm at Bayleaf Intramuros, Muralla corner Victoria Street Intramuros Manila. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

DigitalFilipino Club Members are entitled to the following free slots:

This workshop will:
  1. Build an e-commerce business model tackling all necessary areas to sustain it.
  2. Use blogs and social media to market a business. Will tackle how to offer it as a service (including pricing).
Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Club members joining are requested to bring the amount of P1000 per day to cover the cost of food.

Day 1: E-Commerce Project Planning

This will help the participant plan and put up an E-Commerce site where products or services can be promoted and sold online.
  • Value proposition
  • Revenue streams
  • Customer segment and relationship
  • Channels for promotion, sales, delivery, and support
  • Business activities, partners, and resources
  • Cost structure
  • eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)
Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone
  • Introduction to online payments
  • Evaluating online and mobile payment providers (comparative analysis)
  • Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
  • Fraud detection
Day 2 Blogging and Social Media Marketing Services as a Business

  • Identify goals, target audience needs, and potential. 
  • Build a blog site and content plan. 
  • Roll out the site and perform basic promotions. 
  • Monitor and improve performance. 
  • Tap blogs in various ways for promotion, awareness and support for marketing and entrepreneurship. 
  • Understand the available blog advertising platforms and costing and to analyze a blog’s effectiveness.
  • Design a blogger relationship program, blog campaign and advocacy partnership. 
  • Review and measure effectiveness of your blog marketing and advertising program.

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