2012 Summary

Hello Club Members. As always, here's sharing to you what activities transpired this 2012 and citing some ideas in mind for 2013. Your inputs will be greatly appreciated.

1. DigitalFilipino Startup 100 Project

We started the year with our 3rd free webinar encouraging entrepreneurs to share their start-up experience. 

I took a step back afterwards, reflected on the project heavily, as many groups came out also having the same intention of helping start-ups. 

Just launched the Free E-Commerce Boot Camp Online last November 29 to support this project. With 36 webinar series and 12 topics (around 70 sub-topics) lined-up, I consider this project as my biggest investment to date as the webinars, handouts, lessons, assignments, and online mentoring cost can reach up to 3.5 million assuming that the development of the topic material and online mentorship with participants is around P100k each (per topic / sub-topic).

Launched the 2012 edition announcing only 35 topics. However, will be adding another topic focusing on crowdfunding and will likely build a platform for this. This 1st quarter of 2013, will be going to Singapore to formalize the entity that will support this process.

I hope to get more of club members involved in this one, to share their e-commerce business start-up experience, with the intent of inspiring others in their e-business adventures. Also, as an angel investor of potential e-commerce projects coming out of the boot camp.

2. SEO / E-Commerce / Blog/ Social Media workshop

http://digitalfilipinoclub.blogspot.com/2012/01/e-commerce-project-development-search.html

http://digitalfilipinoclub.blogspot.com/2012/03/march-27-and-28-e-commerce-project.html

We were able to do 2 workhops on this one this year. We are scheduled to do another one again this January 2013.

3. DigitalFilipino E-Commerce Summit 2012

Our 3rd one was highlighted with Gillian Muessig of SEOMoz doing the keynote for the event. We are bringing this event to the grassroots this 2013 by lowering its cost and do it on several locations.

4. Tweet-up at Salon De Ning

(We should meet up there again. Very lovely place.)

5. E-Commerce / Digital Marketing Business Model Review / Project Planning

http://digitalfilipinoclub.blogspot.com/2012/05/baguio-may-30-to-june-1-e-commerce.html

http://digitalfilipinoclub.blogspot.com/2012/06/palawan-july-5-to-7-e-commerce-digital.html

http://digitalfilipinoclub.blogspot.com/2012/11/tagaytay-december-3-to-5-e-commerce.html

We did a series of e-commerce / digital marketing project planning workshop and integrate the Business Model Generation topic. Held club workshops in Baguio, Palawan, and Tagaytay.

6. Deploying large-scale site with Wordpress workshop

We organized a tech workshop and got great feedback for this one. Yes, will be doing one again this 2013 and add another topic too.

7. FITFIL

Last July 2012, I introduced FITFIL to the group and offered a subsidy for those joining. None of the club members were able to join at that time. However, I am glad that some finally did in its SM-MOA leg.

8. Internet Security Tools and Techniques

We did a 3 weeks ethical hacking workshop at the Philippine National Police with the aim of strengthening our relationship with law enforcement and as I prepare for my CEH 7.0 certification. Will be doing one again this 2013.

9. QR Code briefing with Garrett Gee

Courtesy of the US Embassy, we met Garrette Gee and learned about the potential of QR codes. Started using it as well in our events such as the Digital Influencers Marketing Summit.

10. Digital Influencers Marketing Summit

http://digitalfilipino.com/digital-influencers-marketing-summit-september-29-smx-convention-center/

http://digitalfilipino.com/digital-influencers-marketing-summit-cebu-november-24/

We had two #dim2012 events (Manila and Cebu) this year. For 2013, will be bringing it to more locations starting with La Union and Rizal.

11. Meeting with Bureau of Internal Revenue

We had a meeting with the Bureau of Internal Revenue regarding their upcoming circular reminding businesses on tax obligations with regards to online transactions.

Some developments to expect this 2013 (in addition to what I shared above for continuity of 2012 efforts):

1. New membership rates (effective January 1, 2013)

This will affect new members only and those won't be able to renew according to schedule. The new rates are meant to cover as well the declining dollar - peso exchange rate.

2. New membership category (tentative)

This is meant to welcome super newbies in the group. It seems our club rates are still deemed high despite our numerous free benefits to club members. I am still having 2nd thoughts on this one and will think about it further.

3. Grassroot approach

Most of our events this year - Digital Influencers Marketing Summit and DigitalFilipino E-Commerce Summit - will target the grassroots market segment or those who can only afford below P5000 investment rate in pursuing additional learning.

4. Junior DigitalFilipino Club

To support our E-Commerce Boot Camp, will be launching the Junior DigitalFilipino Club program this 2013 whose primary objective is to get students to participate in this boot camp online and offline.

5. Club portal

Will be migrating the club site from its own domain to within DigitalFilipino.com. Currently evaluating platforms that we can use. Definitely, I want it to be more than just forums, article posting, and member public profile pages.

6. Code of Ethics

Will be releasing a Code of Ethics that E-Commerce Boot Camp graduates will adhere to. Will be sharing it here to review if it is something that can also be adopted within the club.

Merry Christmas and Happy New Year Club Members!

Tagaytay: January 28 to 30: E-Commerce / Digital Marketing Project Planning

The DigitalFilipino Club will be having its 4th out-of-town session for club members this January 28 to 30, 2013 at The T in Tagaytay City.


(photos of past workshop from Tagaytay, Palawan, and Baguio)

This session is ideal for participants who have any of the following objectives:

1. Wants to improve or develop new e-commerce business models or ideas.
2. Improve digital marketing (SEO / social media / corporate blogging) approaches.

The workshop shall tackle the following:

1. Understand the business pattern (creation of business model canvas, free business model, free prize).

2. Storytelling / visualization to project stakeholders and customers guide. (mind mapping, The Hero's Journey and Presentation Form)

3. Understanding the customer (B2C / B2B - will it be remarkable?, building tribes)

4. Creating new ideas (lateral marketing, 6 thinking hats)

5. Developing prototypes, scenarios, and testing idea acceptance. (stickiness)

6. Presentation review: SWOT Analysis, Blue Ocean strategy,  Multiple models 

The output of the workshop is a project plan that can be used by the organization as implementation framework or guide.

Note that participants who have attended the earlier Baguio, Palawan, and Tagaytay sessions can skip through the exercises they have done already and just focused on the new discussion items. However, they should bring a copy of what they have previously done. Be ready to integrate and present it.

The following is the itinerary to be followed:

Day 1 - January 28

6AM Meet up at Starbucks 6750 (Ayala Center, Makati)

• For participants taking the shuttle, please be on time.
• Quick light breakfast stop.

9 AM Arrive at The T and get settled in rooms.

• Depending on number of participants, maximum of 20, room sharing shall be observed.

10 AM Workshop proper

• Introduction / team matching for group work, presentation, and review (instead of usual present to all).
• Understand the business pattern (creation of business model canvas).
• Storytelling / visualization to project stakeholders and customers guide. (The Hero's Journey and Presentation Form)
• Workshop

12 noon LUNCH / siesta

2 pm Understanding the customer (B2C / B2B - will it be remarkable?, building tribes) / workshop

4 PM break

5 pm Creating new ideas (lateral marketing, 6 thinking hats) / workshop

7 pm Night swim / BBQ dinner (cocktails - drink moderately)

Day 2 - January 29

6 to 8 AM breakfast

8 AM Developing prototypes, scenarios, and testing idea acceptance. (stickiness) / workshop

12:00 LUNCH / siesta

2PM Presentation and review: SWOT Analysis, Blue Ocean strategy,  Multiple models 

Tasks completion

7 PM Giving out of certificates (for those who will be able to complete) 

Night swim / dinner (cocktails - drink moderately)

Day 3 - January 30

7 AM Check-out

Breakfast

Tour

Return to Manila (drop off points along EDSA but up to SM North only)

Club members interested to participate should note of the following slots:

• Corporate member - 3 slots and can attend for 3 days 
• SME member - 2 slots and can attend for 3 days
• Individual member - (not transferrable). Pay the fee of P2000. (plus the fee indicated below)

To reserve your slot, please contact Janette Toral. We can only accept up to 20 participants.

Each participant confirming needs to pay a fee of P3000 (per person) to cover transportation, accommodation, and meals cost. 

• Should you be taking care of your own transportation, kindly pay P2000 instead.
• Bringing / contributing food, cocktail drinks, and snacks will be more than welcome.

Non-members:

• Non-members can attend this activity for P13,000. (Should you be taking care of your own transportation, kindly pay P12,000 instead.)

Club members who are not updated with their membership fee payment need to process their fees prior to the activity.

Blog, Search, and Social Media Strategy Workshop

(Photos from earlier 3 workshop batches held at Ateneo de Manila University, Rockwell Center, Makati City)

The DigitalFilipino.com Club will be having its 6th workshop on "Blog, Search, Social Media Strategy Workshop" this January 14 to 16, 2013 from 9 am to 4:30 pm at Room 207, Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend for 3 days
• SME member - 1 slot and can attend for 3 days
• Individual member - 1 day session (not transferrable). Discounted rate of P5,000 for the remaining 2 days.
• Non-members can attend this workshop for P10,000. (pay through Paypal)
• Fully paid enrollees to the upcoming Certified Blog and Social Media Entrepreneur Program shall be entitled to a free slot in this event (non-transferrable)

To reserve your slot, please contact Janette Toral.

This workshop will:

1. Tackle search engine marketing techniques that can be applied to one's online presence.
2. Develop a blog content plan and build one's influencer identity.
3. Come up with a social media plan identifying suitable channels, content approach, and program metrics.

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop.

Day 1

• Search Engine Marketing
• Planning / competition review
• Site architecture
• Content plan
• Hitting page 1
• Metrics

Day 2

• Blog marketing
• Blog purpose
• Content plan
• Blog marketing
• Influencer engagement
• Blog advertising

Day 3

• Social media marketing
• Planning
• Channel selection
• Content plan and schedule
• Promotions
• Metrics

To earn a certificate of attendance from DigitalFilipino Club, participants should: 

• Complete the 3-days session
• Submit and present completed assignment work and any revision asked for through webinar on February 21, 2013.

To reserve your slot, please contact Janette Toral.

Tagaytay: December 3 to 5: E-Commerce / Digital Marketing Project Planning

The DigitalFilipino Club will be having its 3rd out-of-town session for club members this December 3 to 5 at The T in Tagaytay City.


(photos of The T)

This session is ideal for participants who have any of the following objectives:

1. Wants to improve or develop new e-commerce business models or ideas.
2. Improve digital marketing (SEO / social media / corporate blogging) approaches.

The workshop shall tackle the following:

1. Understand the business pattern (creation of business model canvas, free business model, free prize).

2. Storytelling / visualization to project stakeholders and customers guide. (mind mapping, The Hero's Journey and Presentation Form)

3. Understanding the customer (B2C / B2B - will it be remarkable?, building tribes)

4. Creating new ideas (lateral marketing, 6 thinking hats)

5. Developing prototypes, scenarios, and testing idea acceptance. (stickiness)

6. Presentation review: SWOT Analysis, Blue Ocean strategy,  Multiple models 

The output of the workshop is a project plan that can be used by the organization as implementation framework or guide.

Note that participants who have attended the earlier Baguio and Palawan sessions can skip through the exercises they have done already and just focused on the new discussion items. However, they should bring a copy of what they have previously done. Be ready to integrate and present it.

The following is the itinerary to be followed:

December 3

6AM Meet up at Starbucks 6750 (Ayala Center, Makati)

• For participants taking the shuttle, please be on time.
• Quick light breakfast stop.

9 AM Arrive at The T and get settled in rooms.

• Depending on number of participants, maximum of 20, room sharing shall be observed.

10 AM Workshop proper

• Introduction / team matching for group work, presentation, and review (instead of usual present to all).
• Understand the business pattern (creation of business model canvas).
• Storytelling / visualization to project stakeholders and customers guide. (The Hero's Journey and Presentation Form)
• Workshop

12 noon LUNCH / siesta

2 pm Understanding the customer (B2C / B2B - will it be remarkable?, building tribes) / workshop

4 PM break

5 pm Creating new ideas (lateral marketing, 6 thinking hats) / workshop

7 pm Night swim / BBQ dinner (cocktails - drink moderately)

December 4

6 to 8 AM breakfast

8 AM Developing prototypes, scenarios, and testing idea acceptance. (stickiness) / workshop

12:00 LUNCH / siesta

2PM Presentation and review: SWOT Analysis, Blue Ocean strategy,  Multiple models 

Tasks completion

7 PM Giving out of certificates (for those who will be able to complete) 

Night swim / dinner (cocktails - drink moderately)

December 5

7 AM Check-out

Breakfast stop-over

Tour

Return to Manila (drop off points along EDSA but up to SM North only)

Club members interested to participate should note of the following slots:

• Corporate member - 3 slots and can attend for 3 days 
• SME member - 2 slots and can attend for 3 days
• Individual member - (not transferrable). Pay the fee of P2000. (plus the fee indicated below)

To reserve your slot, please contact Janette Toral. We can only accept up to 20 participants.

Each participant confirming needs to pay a fee of P3000 (per person) to cover transportation, accommodation, and meals cost. 

• Should you be taking care of your own transportation, kindly pay P2000 instead.
• Bringing / contributing food, cocktail drinks, and snacks will be more than welcome.

Non-members:

• Non-members can attend this activity for P13,000. (Should you be taking care of your own transportation, kindly pay P12,000 instead.)

Club members who are not updated with their membership fee payment need to process their fees prior to the activity.

October 30: Consultative meeting with Bureau of Internal Revenue on "Understanding Online Transactions Process"

Hello Club Members. The Bureau of Internal Revenue (BIR) invited us for a consultative session on "understanding online transactions process".

This will be on October 30, 2012, Tuesday, 2:00 p.m. at the 10th floor, Training Room, BIR National Office Bldg., BIR Road, Diliman Quezon City.

If you recall, in our earlier years in the club, we also had a meeting with BIR who enlightened us on how individuals and consultants specializing in the ICT field can conduct transactions and issue receipts.

Hopefully, in this session, we can have a better understanding with the BIR on the nature of e-commerce whether done as a hobby or real business.

Club members sending a representative in this session are requested to contact me on or before October 25 and give me the name / contact number / email address of your representative.

Thank you.

Club member reminders for the Digital Influencers Marketing Summit

Hello Club Members. As we finalize our last kick preparations for the Digital Influencers Marketing Summit. Here are some reminders to note:

1. DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend the whole training 
• SME member - 1 slot and can attend the whole training
• Individual member - 1 days session (not transferrable). P1,000 per day for the remaining days.

Just contact me to avail of your free slot.

2. We still have sponsorship slots available for interested members. Special rate is also offered.

3. SME and Corporate members who have collaterals that like to be given out, kindly bring it on the event itself. We have an area where this will be place and let participants get as they desire.

3. We are giving club members the opportunity to give a 1-minute pitch for a project or advocacy that you are into. Just send me 2 slides or website url of what you intend to pitch and the idea behind it. Once approved, will give you a slot. Looking forward to active audience participation in this event. Club members can contact me and will call you to discuss.

4. We welcome raffle contributions from club members. Should you be giving items, let me know.

We are expecting around 300 participants to join us in this event. Look forward catching up with you.

DigitalFilipino Club roundtable discussion with Garrett Gee

The DigitalFilipino Club had a roundtable event last August 1 at the US Embassy Seafront Compound, Pasay City.

Our guest resource person was Garrett Gee, a young founder and chief executive officer of Scan, Inc., a company involved in creating web-based and mobile tools which enable both enterprises and individuals to benefit from mobile transaction technologies. Inc. also dubbed Scan as one of America's coolest college start-up for 2012. Garrett also founded and served as the creative director of Capital G Design.


(Note that there should be sound at around 2:00)

Many thanks to club members who joined us despite the heavy rain downpour. I enjoyed our discussion with Garrett and hope to do this more with other entrepreneurs in the future.

July 9 to 27: Internet Security Tools and Techniques Workshop

The DigitalFilipino.com Club will be having a workshop on "Internet Security Tools and Techniques" this July 9 to 27, 2012 from 9 am to 4:00 pm at PNP Training Service, Camp Crame, Quezon City. 

Target participants are businesses who use IT resources, Internet, and does e-commerce extensively.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend the whole training 
• SME member - 1 slot and can attend the whole training
• Individual member - 1 days session (not transferrable). P1,000 per day for the remaining days.
• PNP-CIDG will appoint 12 police personnel to participate in this 15-days workshop.

To reserve your slot, please contact Janette Toral.

For the purpose of this workshop, a site will be used for applying all lessons to be taught and learned. Club members who wish to take this opportunity for their site to be tested (loaded on a test server location) can contact Janette Toral.

Club member participants will also be required to sign a waiver that the tools and knowledge to be gained during the workshop shall not be used to probe sites or users, without any prior written agreement, and whose actions shall qualify as an act of hacking or cracking under the E-Commerce Law (Republic Act 8792) and other relevant regulations.

Laptop shall be provided during the workshop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note that food is not included in this training.

This workshop will discuss:

workshop venue

July 9 - Day 1

• Internet Security Introduction
• Tools: Information gathering about target network and/or person.
• Attack-defense workshop

July 10 - Day 2

• Day 1 continuation
• Attack-defense workshop

July 11 - Day 3

workshop venue

• Network scanning techniques
• Extraction of system and user information
• Password cracking
• Root kits
• Steganography
• Trojan and backdoor
• Attack-defense workshop

July 12 - Day 4

• Virus and Worms
• Sniffing Techniques
• Attack-defense workshop

July 13 - Day 5

• Identity theft
• Attack-defense workshop

July 16 - Day 6

• Denial of service
• Attack-defense workshop

July 17  - Day 7

• Session hijacking
• Web / E-Commerce Server security
• Attack-defense workshop

July 18 - Day 8

• Website security
• SQL injection
• Attack-defense workshop

July 19 - Day 9

• Review of Day 1 to 8
• Attack-defense workshop

July 20 - Day 10

• Wireless network security
• Attack-defense workshop

July 23 -  Day 11

• Intrusion detection
• Buffer overflow
• Attack-defense workshop

July 24 - Day 12

• Cryptography
• Attack-defense workshop

July 25 - Day 13

• Security assessment
• Attack-defense workshop

July 26 - Day 14

• Penetration testing
• Workshop

July 27 - Day 15

• Completion of Workshop seat work submission
• Challenge (Exam)
• Issuance of certificates - only to those who completed the 15 days-workshop and submitted all workshop deliverables (done correctly)

To reserve your slot, please contact Janette Toral.

Palawan: July 5 to 7: E-Commerce / Digital Marketing Business Model Requirements Development and Design Review

The DigitalFilipino Club will be having its second out-of-town workshop session for club members this July 5 to 7 at Palawan. Venue of this activity will be at Secret Paradise Resort, Turtle Bay, Palawan.

The E-Commerce / Digital Marketing Business Model Requirements Development and Design Review gives participants the opportunity to dive through a business idea by understanding the customer better, improving ideas further, develop and present user scenarios, and let the business idea go through strategic review using SWOT and Blue Ocean methods.

Furthermore, the project is concretized further by developing a project Vision and Scope that shall be used for getting project sign-off and in building it.

The following is the itinerary to be followed:

July 5

Arrival at Puerto Princesa Palawan airport. Please take the FIRST flight to Palawan. Some airline options available: (Please book early. For your return trip, if you are joining us on July 7, please take the last flight.)

- Air Asia 

- Zest Air

- Philippine Airlines
- Air Philippines

- Cebu Pacific

Meet-up for road trip to Port Barton (location to be given to folks joining this activity)

Proceed to Secret Paradise Resort (more photos about the location) and check-in. Room sharing arrangements (3 to 4 persons per room) will be made among club members.

We expect to arrive before noon at the location. Participants will be given time to rest and do leisure activities.

Workshop starts at 2 PM

• Creating a customer centric business model design
• Understanding the customer (empathy map)
• Brainstorming ideas
• Storytelling the business model

Games and beach activities

Dinner

July 6

Morning mountain trekking / beach activities

8 AM : Breakfast / workshop proper

• Creating user scenarios
• Strategy assessment: SWOT / Blue Ocean
• Creation of Vision and Scope 

Games and beach activities

Dinner

July 7

Morning mountain trekking / beach activities

8 AM : Breakfast / workshop proper

• Presentation of Business Model Requirements Design

11 AM Check-out / Return to Puerto Princesa

Lunch / Puerto Princesa Tour / Airport

Return to Manila

Club members interested to participate should note of the following slots:

• Corporate member - 3 slots and can attend for 3 days 
• SME member - 2 slots and can attend for 3 days
• Individual member - 1 day session (not transferrable). Discounted rate of P2,000 for the remaining 2 days.
• Non-members can attend this 3-days workshop for P15,000. (To avail of the transportation, accommodation and meals, please add the rate indicated below)
• For one-day only, the fee is P6,000 per day. (To avail of the transportation, accommodation and meals, please add the rate indicated below)

To reserve your slot, please contact Janette Toral. Please confirm on or before June 27.

Each participant confirming need to pay a fee of P3000 (per person) to cover transportation, hotel, and meals cost. (Should you like to pay for your own meals, kindly pay P2000 instead.)

Club members who are not updated with their membership fee payment need to process their fees prior to the activity.

June 25 to July 26: DigitalFilipino Club joins FITFIL Fitness Boot Camp

The DigitalFilipino Club is joining the FITFIL Fitness Boot Camp Manila scheduled this June 25 to July 26 (6:00 to 8:00 pm every Monday-Wednesday-Friday) at Bonifacio Global City High Street Grounds, Taguig City.

DigitalFilipino Club Members can get subsidized slots at the following rates. Regular rate is at P1000 per person.

• Corporate member - 3 slots and only pay P400 per person
• SME member - 2 slots and only pay P500 per person
• Individual member - 1 slot (not transferrable) and only pay P600.
• Non-members interested to join the FITFIL Fitness Boot Camp can register directly at the event site.

With the popularity of the Internet and telecommuting, a big chunk of our time gets spent working online. We get busier virtually and oftentimes neglect our health. As a result, a growing number of people in our industry segment are not fit. That includes me.

After going through a 1-month Immuvit MetaFit challenge with Coach Jim Saret, I was able to experience improvement in terms of stamina, agility, and gradually losing weight in the process.

   

 The FITFIL Fitness Boot Camp has a very successful run in Cebu and am already looking forward to its Manila leg. However, it will be great if club members like you will also be able to enjoy the program and experience the benefits first-hand.

  To reserve your slot, please contact Janette Toral.

June 25, 26, 28, 29: Deploying a Large Scale Site using WordPress

The DigitalFilipino.com Club will be having a workshop on "Deploying a Large Scale Site using WordPress" this June 25, 26, 28 and 29, 2012 from 9 am to 4:30 pm at Room 207, Ateneo De Manila University, #20 Rockwell Drive, Rockwell Center, Makati City. 

Target participants are entrepreneurs and web developers who would like to learn how to deploy a large scale site using WordPress. Large scale site, for this training scope, are sites that have no less than 1 million page views a month.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend the whole training 
• SME member - 1 slot and can attend the whole training
• Individual member - 1 day session (not transferrable). Discounted rate of P2,000 per day for the remaining days.
• Non-members can attend this 4-days workshop for P12,000. (pay through Paypal) 
• For one-day only, the fee is P3,000 per day.

To reserve your slot, please contact Janette Toral.

This workshop will discuss:

1. Planning your site components
2. WordPress installation and set-up
3. Plug-ins management
4. Securing your WordPress site
5. Server management

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note that food is not included in this training.

Day 1: Planning your site components

This will help the participant plan their large-scale site and the necessary components.

• Simple or multi-site
• Shared hosting or dedicated
• Membership site
• E-Commerce site
• Migration from a custom content management system to WordPress

WordPress installation notes

• Options for installation
• Settings
• User account management

Day 2 Plug-in management

• Theme framework creation
• Mobile site creation
• Plug-ins 
• selection
• customization
• development
• security
• error handling

Day 3 Security management

• Comments and spam handling
• Login security
• File directory protection
• Log review

Day 4 Server (dedicated) management

• Database optimization
• Server optimization
• Site speed optimization

To reserve your slot, please contact Janette Toral.

Baguio: June 5 and 6: E-Commerce / Digital Marketing Business Model review

The DigitalFilipino Club will be having its first out-of-town workshop session for club members this June 5 and 6 at Baguio City. Venue of this activity and free accommodation to club members will be at Azalea Residences Baguio.

The following is the itinerary to be followed:

June 4
Meet up at Starbucks 6750 (beside Shangri-la Hotel) 4 PM for transportation pick-up.
2nd pick-up point will be at Starbucks Podium ADB Avenue, Ortigas Center 5 pm.
3rd pick-up point will be at Eton Centris Walk (BEFORE MRT Quezon Avenue station) 5:30 pm

Dinner at one stop-over while on-route to Baguio City.

Proceed to Azalea Residences Baguio and check-in. Room sharing arrangements (3 persons per room) will be made among club members.

June 5

8 AM : Breakfast / workshop proper

E-Commerce / Digital Marketing Business Model review

• Business Model Canvas building blocks
• Plotting of current business model and challenges
• Feedback session

Lunch

• Review of emerging and popular business models
• Customer-centric business model design
• Blue-ocean strategy
• Presentation of revised business model canvas
• Feedback session

Dinner

June 6 

8 AM : Breakfast / workshop proper

Digital Influencers Workshop

• Digital Influencers Framework, Profiling, Social Media, and SEO Influences
• Workshop
• Presentation

2 PM Check-out from hotel

Tour / Lunch

Return to Manila

Club members interested to participate should note of the following slots:

• Corporate member - 3 slots and can attend for 2 days 
• SME member - 2 slots and can attend for 2 days
• Individual member - 1 day session (not transferrable). Discounted rate of P1,000 for the remaining day.
• Non-members can attend this 2-days workshop for P10,000. (pay through Paypal) 
• For one-day only, the fee is P6,000 per day.

To reserve your slot, please contact Janette Toral.

Each participant confirming need to pay a fee of P2000 to cover transportation and meals cost.

Club members who are not updated with their membership fee payment need to process their fees prior to the activity.

March 27 and 28: E-Commerce Project Planning, E-Store Creation, Blogging and Social Media Marketing Service as a Business

The DigitalFilipino.com Club will be having a workshop on "E-Commerce Project Planning, E-Store Creation, Blogging and Social Media Services as a Business Workshop" this March 27 and 28, 2012 from 9 am to 4:30 pm at Bayleaf Intramuros, Muralla corner Victoria Street Intramuros Manila. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend for 2 days 
• SME member - 1 slot and can attend for 2 days
• Individual member - 1 day session (not transferrable). Discounted rate of P3,000 for the remaining day.
• Non-members can attend this 2-days workshop for P10,000. (pay through Paypal) 
• For one-day only, the fee is P6,000 per day.

To reserve your slot, please contact Janette Toral.

This workshop will:

1. Build an e-commerce business model tackling all necessary areas to sustain it.
2. Use blogs and social media to market a business. Will tackle how to offer it as a service (including pricing).

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Club members joining are requested to bring the amount of P1000 per day to cover the cost of food.

Day 1: E-Commerce Project Planning

This will help the participant plan and put up an E-Commerce site where products or services can be promoted and sold online.

• Value proposition
• Revenue streams
• Customer segment and relationship
• Channels for promotion, sales, delivery, and support
• Business activities, partners, and resources
• Cost structure
• eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)

Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

• Introduction to online payments
• Evaluating online and mobile payment providers (comparative analysis)
• Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
• Fraud detection

Day 2 Blogging and Social Media Marketing Services as a Business

• Identify goals, target audience needs, and potential. 
• Build a blog site and content plan. 
• Roll out the site and perform basic promotions. 
• Monitor and improve performance. 
• Tap blogs in various ways for promotion, awareness and support for marketing and entrepreneurship. 
• Understand the available blog advertising platforms and costing and to analyze a blog’s effectiveness.
• Design a blogger relationship program, blog campaign and advocacy partnership. 
• Review and measure effectiveness of your blog marketing and advertising program.

To reserve your slot, please contact Janette Toral.