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Monday, February 02, 2009

Blogging 101, Blog Marketing & Advertising, Blog Monetization & Business Workshop Series

All Club members are invited to attend the forthcoming Blogging 101, Blog Marketing & Advertising, Blogging Monetization & Business Hands-on Workshop series this February 18 to 20 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 9 am to 5 pm. Club members can send participants for free on this training noting the following conditions:

Non-club members (those who have not paid annual membership fee) can send a participant for three thousand pesos (P3000) per day, exclusive of VAT. Slot is confirmed upon receipt of payment.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per day.

The training program shall be as follows:

February 18: Blogging 101 Workshop
(5 slots taken, 13 slots available)

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist.

  • 9:00 - 12:00
    • Introduction to Blogging
      • Type of blogs highlighting the popular ones
      • Platform
      • Blog creation
    • Blog ethics
      • Copyright
      • Advertising
      • Re-publishing
    • Blog content
      • Purpose
      • Topic tracking
      • Writing
      • Monitoring performance
      • Podcasting
      • Vlog
      • Mobile blogging
  • 1:00 - 5:00 Blog Promotion and Marketing
    • Ping
    • Advertising
    • Social bookmarks, networks, and media
    • Contests
    • Google Reader
    • Comments
    • Link exchange
February 19: Blog Marketing & Advertising
(9 slots taken, 9 slots available)

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.
  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines
  • Blog Marketing
    • Tapping Blogs to Create Buzz (events, give-aways, promo)
    • Tapping Bloggers for Insight and Feedback (alerts)
    • Identifying target blogs
  • Blog Advertising
    • Direct advertising
    • 3rd party banner or text ads
    • Paid reviews
    • Paid features
    • Identifying target blogs
February 20: Blog Monetization & Business
(6 slots taken, 12 slots available)

This hands-on workshop discusses the various ways that blogs can be monetized and make it self-sustaining:

Blog Monetization
  • Get Paid to Blog by Joining Blog or Content Network
  • Joining Advertising Programs
    • banner ads
    • text link ads
    • advertorials
    • paid post
  • Joining Affiliate Programs
  • Book/E-Book Publishing Based from a Blog
  • Sell products or service through the blog
Blogging as a Business
  • Creating a Blog Content Network
  • Creating a Blog Advertising Network
  • Creating a Blog Writers Network
  • Getting Consulting and Blogging Projects
All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.

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