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Wednesday, May 13, 2009

E-Commerce, Website Enhancement, Search Engine Marketing, Social Networking, Blogging, Blog Marketing & Advertising Workshop

All Club members are invited to attend the forthcoming E-Commerce, Website Enhancement, Search Engine Marketing, Social Networking, Blogging, Blog Marketing & Advertising Hands-on Workshop series this June 1 to 6 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 9 am to 5 pm. Club members can send participants for free on this training noting the following conditions:

  • Corporate members - 6 days (1 participant per day)
  • SME members - 3 days (1 participant per day)
  • Individual members can attend a one-day session. Not transferable.
Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

June 1: Creating an eStore (Stand-Alone, Portal, Social Network based) & Accepting Payments Online

This hands-on workshop will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.

They will also be introduced to the largest affiliate program online ( and set-up an actual eStore.
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Competition analysis
  • Features list (prioritization)
  • Product pricing
  • Delivery options
  • Content plan
  • eStore Creation using Amazon aStore, social networks, stand-alone, portal
3:00 - 5:00 Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone
  • Introduction to online payments
  • Evaluating online and mobile payment providers (comparative analysis)
  • Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
  • Using Paypal to accept payments online
    • Account creation
    • Creating Buy Now / Subscribe Now payment buttons
    • Creating an Invoice Billing
    • Creating Recurring Payments/Subscription option
    • Adding Paypal code to your website or blog
  • Fraud detection
June 2 - Drive Search Engine Traffic to Your Site Search Engine Marketing, Optimization, & Copywriting Workshop

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1
  • Introduction to Search Engine Marketing / Search Engine Optimization
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Keywords discovery, attractiveness analysis, and implementation.
  • How search engines process information as it crawls websites.
  • Improving your website structure and navigation.
  • Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
Web Content and SEO Writing Workshop
  • How the Internet user reads online
  • Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
  • SEO writing skills to:
    • Inform search engines what your site is about.
    • Push your article and website to a high position on search results.
    • Encourage target readers to click on the links.
    • Connects with your readers once they reach your website.
  • Writing effective newsletters, blogs, Web 2.0 content, among others
  • Encourage readers to subscribe to your website content updates.
Off-page optimization 101
  • Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
  • Introduction to paid advertising programs.
  • Tracking and fine tuning your website.
June 3: Improving Website Performance and Navigation

This hands-on workshop allows participants to evaluate the performance and structure of their websites and how it can be improved.
  • 9:00 - 12:00 Improving Web Site Performance
    • Factors that cause slow-loading Web Sites
    • 14 rules for fast website performance
    • Hands-on exercises
  • 1:00 - 5:00 Improving Web Navigation
    • Web navigation problems
    • Mechanisms and type of web navigation
    • Improving web navigation design
    • Hands-on exercises
June 4: Blogging 101 Workshop

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist. It will also tackle how blogging can be used to promote a company's products and services. It will also look into the various ways that blogs can be monetized and make it self-sustaining.
  • 9:00 - 12:00
    • Introduction to Blogging
      • Type of blogs highlighting the popular ones
      • Platform
      • Blog creation
    • Blog ethics
      • Copyright
      • Advertising
      • Re-publishing
    • Blog content
      • Purpose
      • Topic tracking
      • Writing
      • Monitoring performance
      • Podcasting
      • Vlog
      • Mobile blogging
    • Corporate Blogging Introduction and Uses
    • Creating a Corporate Blog
    • Corporate Blogging Guidelines
  • 1:00 - 3:00 Blog Promotion and Marketing
    • Ping
    • Advertising
    • Social bookmarks, networks, and media
    • Contests
    • Google Reader
    • Comments
    • Link exchange

  • 3:00 - 5:00 Blog Monetization
  • Generating online income through Google AdSense
    - Adding Google AdSense in your blog and website
    - Improving Google AdSense revenue performance
  • Get Paid to Blog by Joining Blog or Content Network
  • Joining Advertising Programs
    • banner ads
    • text link ads
    • advertorials
    • paid post
  • Joining Affiliate Programs
  • Sell products or service through the blog
June 5: Social Network Marketing & Advertising

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.
  • Introduction to Social Networking
  • Top social networking sites in the Philippines
  • Using social networks to promote yourself
    • Improving your profile
    • The power of tags

  • Using social networks to promote your company
    • Creating groups
    • Creating fan pages
    • Uploading photos
    • Uploading videos
    • Disseminating updates

  • Advertising in social networks
    • Audience targeting
    • Ad campaign text
    • Monitoring results

  • Creating a Social Networking Strategy
June 6: Internet & Blog Marketing & Advertising

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.
  • Blog Marketing
    • Tapping Blogs to Create Buzz (events, give-aways, promo)
    • Tapping Bloggers for Insight and Feedback (alerts)
    • Identifying target blogs
  • Internet & Blog Advertising
    • Direct advertising
    • 3rd party banner or text ads (Google AdWords & other sites)
    • Paid reviews
    • Paid features
    • Identifying target blogs and websites
  • Blog Advertising Campaign Plan and Actual Hands-on
    • Product, Service, or Website to Promote
    • Keywords or keyphrases identification
    • Registration in a blog advertising marketplace for blog post & site-wide linking
    • Blog selection
    • Campaign placement: blog post and site-wide links
    • Monitoring of output

  • Joining the Internet & Blog Advertising Specialist Program
All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

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