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Wednesday, January 23, 2008

Blogging, Web, and E-Commerce Hands-on Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming Blogging, Web, and E-Commerce Hands-on Workshop series this January 31, February 1, 2, 5, and 11 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

January 31: Blogging Workshop
  • 9:00 - 12:00 Blogging 101 and Set-Up
    • Introduction to Blogging
      • Type of blogs highlighting the popular ones
      • Content plan and posting
      • Exercise: Blog Critic
    • Set-up your blog
      • Blog creation
      • Widgets
      • Feedburner
      • Analytics
      • Technorati
  • 1:00 - 5:00 Blog Promotion and Marketing
    • Promote your blog
      • Ratified
      • MyBlogLog
      • Facebook
      • Entrecard
      • Self-created programs
February 1: Internet Marketing Workshop
  • 9:00 - 12:00 E-Mail / Newsletter Marketing
    • Introduction to E-Mail Marketing
      • Components of an E-Mail Marketing Campaign
      • Hands-on exercise
    • Introduction to Newsletter Creation
      • Creating a newsletter
      • Hands-on exercise
  • 1:00 - 5:00 Search Engine Marketing
    • Search engine optimization
      • Keyword research
      • Keyword placement in web site or blog
      • Content is key
        • Writing good titles, description, and articles
      • Re-directing pages
      • Sitemap creation
    • RSS creation
    • Submission to Web Directories
    • Internet Advertising (paid placements)
    • Monitoring Web Site Traffic
February 2: Accepting Payments Online
  • 9:00 - 12:00 Introduction to Online Payments
  • 1:00 - 5:00
    • Evaluating online and mobile payment providers (comparative analysis)
    • Fraud detection
February 5: Web 2.0 Applications
  • 9:00 - 12:00 Overview of Web 2.0 Applications
    • Introduction to Machine Learning
    • Applications
      • product / content recommendations
      • group clustering
      • search engine
      • needs matching
      • decision predictions
      • price models
      • independent content matching
    • Hands-on exercises
  • 1:00 - 5:00 Building Web 2.0 applications
    • Using Open Web Application Programming Interfaces (APIs)
    • Facebook Application Platform
    • Google OpenSocial
    • Hands-on exercises
February 11: Improving Website Performance and Navigation
  • 9:00 - 12:00 Improving Web Site Performance
    • Factors that cause slow-loading Web Sites
    • 14 rules for fast website performance
    • Hands-on exercises
  • 1:00 - 5:00 Improving Web Navigation
    • Web navigation problems
    • Mechanisms and type of web navigation
    • Improving web navigation design
    • Hands-on exercises
Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.

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