All DigitalFilipino.com Club members are invited to attend the forthcoming Blogging, Web, and E-Commerce Hands-on Workshop series this January 31, February 1, 2, 5, and 11 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.
DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.
The training program shall be as follows:
January 31: Blogging Workshop
- 9:00 - 12:00 Blogging 101 and Set-Up
- Introduction to Blogging
- Type of blogs highlighting the popular ones
- Content plan and posting
- Exercise: Blog Critic
- Set-up your blog
- Blog creation
- Widgets
- Feedburner
- Analytics
- Technorati
- 1:00 - 5:00 Blog Promotion and Marketing
- Promote your blog
- Ratified
- MyBlogLog
- Entrecard
- Self-created programs
- 9:00 - 12:00 E-Mail / Newsletter Marketing
- Introduction to E-Mail Marketing
- Components of an E-Mail Marketing Campaign
- Hands-on exercise
- Introduction to Newsletter Creation
- Creating a newsletter
- Hands-on exercise
- 1:00 - 5:00 Search Engine Marketing
- Search engine optimization
- Keyword research
- Keyword placement in web site or blog
- Content is key
- Writing good titles, description, and articles
- Re-directing pages
- Sitemap creation
- RSS creation
- Submission to Web Directories
- Internet Advertising (paid placements)
- Monitoring Web Site Traffic
- 9:00 - 12:00 Introduction to Online Payments
- Ways to accept payments online
- Demo of online payment systems (email billing, web-based payment, mobile payments)
- 1:00 - 5:00
- Evaluating online and mobile payment providers (comparative analysis)
- Fraud detection
- 9:00 - 12:00 Overview of Web 2.0 Applications
- Introduction to Machine Learning
- Applications
- product / content recommendations
- group clustering
- search engine
- needs matching
- decision predictions
- price models
- independent content matching
- Hands-on exercises
- 1:00 - 5:00 Building Web 2.0 applications
- Using Open Web Application Programming Interfaces (APIs)
- Facebook Application Platform
- Google OpenSocial
- Hands-on exercises
- 9:00 - 12:00 Improving Web Site Performance
- Factors that cause slow-loading Web Sites
- 14 rules for fast website performance
- Hands-on exercises
- 1:00 - 5:00 Improving Web Navigation
- Web navigation problems
- Mechanisms and type of web navigation
- Improving web navigation design
- Hands-on exercises
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