Blogging, Web, and E-Commerce Hands-on Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming Blogging, Web, and E-Commerce Hands-on Workshop series this January 31, February 1, 2, 5, and 11 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

January 31: Blogging Workshop

• 9:00 - 12:00 Blogging 101 and Set-Up
  
• Introduction to Blogging
• Type of blogs highlighting the popular ones
• Content plan and posting
• Exercise: Blog Critic
  
• Set-up your blog
• Blog creation
  
• Widgets
  
• Feedburner
• Analytics
  
• Technorati
• 1:00 - 5:00 Blog Promotion and Marketing
• Promote your blog
• Ratified
  
• MyBlogLog
• Facebook
• Entrecard
• Self-created programs
  

February 1: Internet Marketing Workshop

• 9:00 - 12:00 E-Mail / Newsletter Marketing
  
• Introduction to E-Mail Marketing
• Components of an E-Mail Marketing Campaign
• Hands-on exercise
• Introduction to Newsletter Creation
• Creating a newsletter
• Hands-on exercise
  
• 1:00 - 5:00 Search Engine Marketing
  
• Search engine optimization
• Keyword research
• Keyword placement in web site or blog
• Content is key
• Writing good titles, description, and articles
• Re-directing pages
• Sitemap creation
• RSS creation
• Submission to Web Directories
• Internet Advertising (paid placements)
  
• Monitoring Web Site Traffic

February 2: Accepting Payments Online

• 9:00 - 12:00 Introduction to Online Payments
  
• Ways to accept payments online
• Demo of online payment systems (email billing, web-based payment, mobile payments)
• 1:00 - 5:00
  
• Evaluating online and mobile payment providers (comparative analysis)
• Fraud detection

February 5: Web 2.0 Applications

• 9:00 - 12:00 Overview of Web 2.0 Applications
  
• Introduction to Machine Learning
  
• Applications
• product / content recommendations
• group clustering
• search engine
• needs matching
• decision predictions
  
• price models
• independent content matching
• Hands-on exercises
• 1:00 - 5:00 Building Web 2.0 applications
  
• Using Open Web Application Programming Interfaces (APIs)
• Facebook Application Platform
• Google OpenSocial
  
• Hands-on exercises

February 11: Improving Website Performance and Navigation

• 9:00 - 12:00 Improving Web Site Performance
  
• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercises
• 1:00 - 5:00 Improving Web Navigation
  
• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design
• Hands-on exercises
  

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.