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Tuesday, January 15, 2008

Cebu: Web 2.0 and Internet Marketing Workshop

All DigitalFilipino.com Club Members are invited to attend the forthcoming Web 2.0 Applications and Internet Marketing Workshop this February 7 and 8 at CEBU INTERNATIONAL DISTANCE EDUCATION COLLEGE No. 11 Wilson St. corner Pasteur St., Apas, Cebu City, Philippines (location map).

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

February 7: Web 2.0 Applications

  • 9:00 - 12:00 Overview of Web 2.0 Applications
    • Introduction to Machine Learning
    • Applications
      • product / content recommendations
      • group clustering
      • search engine
      • needs matching
      • decision predictions
      • price models
      • independent content matching
    • Hands-on exercises
  • 1:00 - 5:00 Building Web 2.0 applications
    • Using Open Web Application Programming Interfaces (APIs)
    • Facebook Application Platform
    • Google OpenSocial
    • Hands-on exercises
February 8: Internet Marketing Workshop
  • 9:00 - 12:00 E-Mail / Newsletter Marketing
    • Introduction to E-Mail Marketing
      • Components of an E-Mail Marketing Campaign
      • Hands-on exercise
    • Introduction to Newsletter Creation
      • Creating a newsletter
      • Hands-on exercise
  • 1:00 - 5:00 Search Engine Marketing
    • Search engine optimization
      • Keyword research
      • Keyword placement in web site or blog
      • Content is key
        • Writing good titles, description, and articles
      • Re-directing pages
      • Sitemap creation
    • RSS creation
    • Submission to Web Directories
    • Internet Advertising (paid placements)
    • Monitoring Web Site Traffic
Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to February 7 and confirm attendance for food count purposes.

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