Blogging, Web, and E-Commerce Hands-on Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming Blogging, Web, and E-Commerce Hands-on Workshop series this January 31, February 1, 2, 5, and 11 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

January 31: Blogging Workshop

• 9:00 - 12:00 Blogging 101 and Set-Up
  
• Introduction to Blogging
• Type of blogs highlighting the popular ones
• Content plan and posting
• Exercise: Blog Critic
  
• Set-up your blog
• Blog creation
  
• Widgets
  
• Feedburner
• Analytics
  
• Technorati
• 1:00 - 5:00 Blog Promotion and Marketing
• Promote your blog
• Ratified
  
• MyBlogLog
• Facebook
• Entrecard
• Self-created programs
  

February 1: Internet Marketing Workshop

• 9:00 - 12:00 E-Mail / Newsletter Marketing
  
• Introduction to E-Mail Marketing
• Components of an E-Mail Marketing Campaign
• Hands-on exercise
• Introduction to Newsletter Creation
• Creating a newsletter
• Hands-on exercise
  
• 1:00 - 5:00 Search Engine Marketing
  
• Search engine optimization
• Keyword research
• Keyword placement in web site or blog
• Content is key
• Writing good titles, description, and articles
• Re-directing pages
• Sitemap creation
• RSS creation
• Submission to Web Directories
• Internet Advertising (paid placements)
  
• Monitoring Web Site Traffic

February 2: Accepting Payments Online

• 9:00 - 12:00 Introduction to Online Payments
  
• Ways to accept payments online
• Demo of online payment systems (email billing, web-based payment, mobile payments)
• 1:00 - 5:00
  
• Evaluating online and mobile payment providers (comparative analysis)
• Fraud detection

February 5: Web 2.0 Applications

• 9:00 - 12:00 Overview of Web 2.0 Applications
  
• Introduction to Machine Learning
  
• Applications
• product / content recommendations
• group clustering
• search engine
• needs matching
• decision predictions
  
• price models
• independent content matching
• Hands-on exercises
• 1:00 - 5:00 Building Web 2.0 applications
  
• Using Open Web Application Programming Interfaces (APIs)
• Facebook Application Platform
• Google OpenSocial
  
• Hands-on exercises

February 11: Improving Website Performance and Navigation

• 9:00 - 12:00 Improving Web Site Performance
  
• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercises
• 1:00 - 5:00 Improving Web Navigation
  
• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design
• Hands-on exercises
  

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.

January 22: DigitalFilipino.com Club 31st Networking Event / Birthday Treat

The DigitalFilipino.com Club will be having its 31st networking event this January 22, Tuesday, 6:00 to 9:00 pm. The venue shall be at the Penthouse, East Tower, Philippine Stock Exchange / Tektite, Exchange Road, Pasig City.

Many thanks to Chikka.com for being our venue sponsor for this affair.

This event is exclusive for DigitalFilipino.com Club members only and are requested to confirm attendance for food count purposes. Interested non-members are requested to sign up as a member prior to January 22.

5:30 - 6:00 Registration
6:00 - 6:30 Introduction and updates by each club member

6:30 - 7:00 Announcement of January to April 2008 activities and members participation (DigitalFilipino Web Awards, Philippine Schools Cyberfair, supporting iBlog4, Summer Outing, Young Filipino Internet User Survey 2008)

7:00 - 7:30 State of Online Music in the Philippines

7:30 - onwards Networking among members (my birthday treat)

Club members are requested to confirm their attendance for food count purposes.

Interested non-members are requested to sign up as a member prior to January 22 and confirm attendance for food count purposes. There are three types of membership: Individual, SME, Corporate.

I hope you can all join. Thanks!

Cebu: Web 2.0 and Internet Marketing Workshop

All DigitalFilipino.com Club Members are invited to attend the forthcoming Web 2.0 Applications and Internet Marketing Workshop this February 7 and 8 at CEBU INTERNATIONAL DISTANCE EDUCATION COLLEGE No. 11 Wilson St. corner Pasteur St., Apas, Cebu City, Philippines (location map).

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

February 7: Web 2.0 Applications

• 9:00 - 12:00 Overview of Web 2.0 Applications
  
• Introduction to Machine Learning
  
• Applications
• product / content recommendations
• group clustering
• search engine
• needs matching
• decision predictions
  
• price models
• independent content matching
• Hands-on exercises
• 1:00 - 5:00 Building Web 2.0 applications
  
• Using Open Web Application Programming Interfaces (APIs)
• Facebook Application Platform
• Google OpenSocial
  
• Hands-on exercises

February 8: Internet Marketing Workshop

• 9:00 - 12:00 E-Mail / Newsletter Marketing
  
• Introduction to E-Mail Marketing
• Components of an E-Mail Marketing Campaign
• Hands-on exercise
• Introduction to Newsletter Creation
• Creating a newsletter
• Hands-on exercise
  
• 1:00 - 5:00 Search Engine Marketing
  
• Search engine optimization
• Keyword research
• Keyword placement in web site or blog
• Content is key
• Writing good titles, description, and articles
• Re-directing pages
• Sitemap creation
• RSS creation
• Submission to Web Directories
• Internet Advertising (paid placements)
  
• Monitoring Web Site Traffic

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to February 7 and confirm attendance for food count purposes.

Rowell Luna: Plans to Convert Pandeli to Portal in 2008

Rowell Luna is someone I have known for quite sometime now. Like many dotcom players, his site Pandeli.com went through a stage of slow growth - gradually educating the market, suppliers, and bakeries on the benefits of promoting one's business online.

In 2007, he was able to resolve and decide on the most practical way of accepting payments online. For 2008, he plans to expand his site to a portal where bakeries, suppliers, and the likes will find it as a venue to find each other and interact.