Blog, Search, and Social Media Strategy Workshop

(Photos from earlier 3 workshop batches held at Ateneo de Manila University, Rockwell Center, Makati City)

The DigitalFilipino.com Club will be having its 6th workshop on "Blog, Search, Social Media Strategy Workshop" this January 14 to 16, 2013 from 9 am to 4:30 pm at Room 207, Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend for 3 days
• SME member - 1 slot and can attend for 3 days
• Individual member - 1 day session (not transferrable). Discounted rate of P5,000 for the remaining 2 days.
• Non-members can attend this workshop for P10,000. (pay through Paypal)
• Fully paid enrollees to the upcoming Certified Blog and Social Media Entrepreneur Program shall be entitled to a free slot in this event (non-transferrable)

To reserve your slot, please contact Janette Toral.

This workshop will:

1. Tackle search engine marketing techniques that can be applied to one's online presence.
2. Develop a blog content plan and build one's influencer identity.
3. Come up with a social media plan identifying suitable channels, content approach, and program metrics.

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop.

Day 1

• Search Engine Marketing
• Planning / competition review
• Site architecture
• Content plan
• Hitting page 1
• Metrics

Day 2

• Blog marketing
• Blog purpose
• Content plan
• Blog marketing
• Influencer engagement
• Blog advertising

Day 3

• Social media marketing
• Planning
• Channel selection
• Content plan and schedule
• Promotions
• Metrics

To earn a certificate of attendance from DigitalFilipino Club, participants should: 

• Complete the 3-days session
• Submit and present completed assignment work and any revision asked for through webinar on February 21, 2013.

To reserve your slot, please contact Janette Toral.

Tagaytay: December 3 to 5: E-Commerce / Digital Marketing Project Planning

The DigitalFilipino Club will be having its 3rd out-of-town session for club members this December 3 to 5 at The T in Tagaytay City.


(photos of The T)

This session is ideal for participants who have any of the following objectives:

1. Wants to improve or develop new e-commerce business models or ideas.
2. Improve digital marketing (SEO / social media / corporate blogging) approaches.

The workshop shall tackle the following:

1. Understand the business pattern (creation of business model canvas, free business model, free prize).

2. Storytelling / visualization to project stakeholders and customers guide. (mind mapping, The Hero's Journey and Presentation Form)

3. Understanding the customer (B2C / B2B - will it be remarkable?, building tribes)

4. Creating new ideas (lateral marketing, 6 thinking hats)

5. Developing prototypes, scenarios, and testing idea acceptance. (stickiness)

6. Presentation review: SWOT Analysis, Blue Ocean strategy,  Multiple models 

The output of the workshop is a project plan that can be used by the organization as implementation framework or guide.

Note that participants who have attended the earlier Baguio and Palawan sessions can skip through the exercises they have done already and just focused on the new discussion items. However, they should bring a copy of what they have previously done. Be ready to integrate and present it.

The following is the itinerary to be followed:

December 3

6AM Meet up at Starbucks 6750 (Ayala Center, Makati)

• For participants taking the shuttle, please be on time.
• Quick light breakfast stop.

9 AM Arrive at The T and get settled in rooms.

• Depending on number of participants, maximum of 20, room sharing shall be observed.

10 AM Workshop proper

• Introduction / team matching for group work, presentation, and review (instead of usual present to all).
• Understand the business pattern (creation of business model canvas).
• Storytelling / visualization to project stakeholders and customers guide. (The Hero's Journey and Presentation Form)
• Workshop

12 noon LUNCH / siesta

2 pm Understanding the customer (B2C / B2B - will it be remarkable?, building tribes) / workshop

4 PM break

5 pm Creating new ideas (lateral marketing, 6 thinking hats) / workshop

7 pm Night swim / BBQ dinner (cocktails - drink moderately)

December 4

6 to 8 AM breakfast

8 AM Developing prototypes, scenarios, and testing idea acceptance. (stickiness) / workshop

12:00 LUNCH / siesta

2PM Presentation and review: SWOT Analysis, Blue Ocean strategy,  Multiple models 

Tasks completion

7 PM Giving out of certificates (for those who will be able to complete) 

Night swim / dinner (cocktails - drink moderately)

December 5

7 AM Check-out

Breakfast stop-over

Tour

Return to Manila (drop off points along EDSA but up to SM North only)

Club members interested to participate should note of the following slots:

• Corporate member - 3 slots and can attend for 3 days 
• SME member - 2 slots and can attend for 3 days
• Individual member - (not transferrable). Pay the fee of P2000. (plus the fee indicated below)

To reserve your slot, please contact Janette Toral. We can only accept up to 20 participants.

Each participant confirming needs to pay a fee of P3000 (per person) to cover transportation, accommodation, and meals cost. 

• Should you be taking care of your own transportation, kindly pay P2000 instead.
• Bringing / contributing food, cocktail drinks, and snacks will be more than welcome.

Non-members:

• Non-members can attend this activity for P13,000. (Should you be taking care of your own transportation, kindly pay P12,000 instead.)

Club members who are not updated with their membership fee payment need to process their fees prior to the activity.

October 30: Consultative meeting with Bureau of Internal Revenue on "Understanding Online Transactions Process"

Hello Club Members. The Bureau of Internal Revenue (BIR) invited us for a consultative session on "understanding online transactions process".

This will be on October 30, 2012, Tuesday, 2:00 p.m. at the 10th floor, Training Room, BIR National Office Bldg., BIR Road, Diliman Quezon City.

If you recall, in our earlier years in the club, we also had a meeting with BIR who enlightened us on how individuals and consultants specializing in the ICT field can conduct transactions and issue receipts.

Hopefully, in this session, we can have a better understanding with the BIR on the nature of e-commerce whether done as a hobby or real business.

Club members sending a representative in this session are requested to contact me on or before October 25 and give me the name / contact number / email address of your representative.

Thank you.

Club member reminders for the Digital Influencers Marketing Summit

Hello Club Members. As we finalize our last kick preparations for the Digital Influencers Marketing Summit. Here are some reminders to note:

1. DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend the whole training 
• SME member - 1 slot and can attend the whole training
• Individual member - 1 days session (not transferrable). P1,000 per day for the remaining days.

Just contact me to avail of your free slot.

2. We still have sponsorship slots available for interested members. Special rate is also offered.

3. SME and Corporate members who have collaterals that like to be given out, kindly bring it on the event itself. We have an area where this will be place and let participants get as they desire.

3. We are giving club members the opportunity to give a 1-minute pitch for a project or advocacy that you are into. Just send me 2 slides or website url of what you intend to pitch and the idea behind it. Once approved, will give you a slot. Looking forward to active audience participation in this event. Club members can contact me and will call you to discuss.

4. We welcome raffle contributions from club members. Should you be giving items, let me know.

We are expecting around 300 participants to join us in this event. Look forward catching up with you.