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Wednesday, January 14, 2009

Call for Nomination: DigitalFilipino Social Networking Awards 2009

The Social Networking Awards intends to honor Filipino excellence in social network marketing and advertising. Winners will be announced and recognized on the 2nd day, April 24, of the 2nd Social Networking and eBusiness Conference.

Entries will be accepted at the following categories:

  1. Social Network
    Campaigns done or carried out in social networks either as an independent effort or as an advertiser of the site.

  2. Widgets and Add-ons
    Campaigns done that requires widget installation or add-ons.

  3. Social News, Bookmarks, Media Voting
    Campaigns that requires getting votes in social news, social bookmarks, social media, or related sites.

  4. Photo Sharing
    Campaigns that involves sharing of photos by the advertiser or submission of photos by target audience or participants online.

  5. Video Sharing
    Campaigns that involves sharing of videos by the advertiser or submission of videos by target audience or participants online.

  6. Social Shopping
    Campaigns that promotes products / services and availed / shared within social networks.

  7. Micro-blogs
    Campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools.

  8. Blogs
    Campaigns done through blogs or tapping bloggers.

  9. Search engine marketing
    Campaigns meant to raise your site's visibility in search engines to attract more visitors.
Who may enter
The awards is open to all Filipino organizations and individuals who have used or involved in the process of developing campaigns under any of the categories mentioned in this award. Campaigns eligible for entry must have run at some time during the period from April 1, 2008 until March 15, 2009.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards. Anyone can submit an entry.

Judging criteria
Entries will be judged on the following criteria and compete head-to-head with other entries within their specific category.
  • Design (25%)
    The mechanics of the campaign.

  • Creativity (25%)
    The novelty / uniqueness of the campaign.

  • Copywriting (25%)
    The whole campaign promotion script.

  • Impact (25%)
    Results and returns gained by the campaign proponent versus time, effort, and amount invested.
As this is also an educational activity, DigitalFilipino Club Members will have a Social Network Marketing Competitive Evaluation Hands-on Workshop this April 6 and 7 to review entries received.

Nomination will begin this February 1 to March 31, 2009 at the Social Network.

What to submit
Users and campaign developers will be able to post their nomination in the forum. The entities will be contacted in the best effort possible. If unreachable or no response by April 3, their nomination will be considered as void.

All nominees will be given up to April 3 to complete their submission including access to relevant files that will help judges evaluate and measure the entry's effectiveness according to the judging criteria. These files shall be posted in Google Docs and shared to digitalfilipino (at) gmail (dot) com.

Anyone can help in this award by:

1. Becoming a sponsor.
2. Chip-in any amount to help with the prizes.
3. Nominate deserving entries.
4. Create the awards logo.

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