DigitalFilipino Talks - Look Who's Talking

For the last 2 years, I allotted resources in the DigitalFilipino Club to organize conferences that can be of benefit to our members. This is both from member promotion to learning perspective. After an event, efforts to come up with knowledge sharing videos, integrated with the speaker presentation, gets worked on. However, it takes a lot of time that also results to backlog.



For 2011, I decided to take a different approach. As knowledge sharing and promotion of our members is our primary goal, then it should not be limited to an event. That is when the idea for DigitalFilipino Talks came in. The resource that we usually allot for conferences is now invested in this video series.

Rather than make a once-a-week episode or show style and be like most online video or talk programs out there, we went to the almost extreme of making it daily on weekdays. Hopefully in the process, our efforts will also be noticeable.

Feedback we are getting at this point are positive so far. Got suggestions as well on how can we further improve.


Find more photos like this on DigitalFilipino.com Social Network


As the DigitalFilipino Club community has a deep bench, we hope to feature all of our members in the DigitalFilipino Talks series.

Sales Tactics Using Search Engine and Social Media Marketing

The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having a workshop on "Sales Tactics using Search Engine and Social Media Marketing" this September 28 to 30, 2010 at Room 207, Ateneo Graduate School of Business, Rockwell Center, Makati City from 9 am to 4:30 pm.

Search Profile Index is created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 1 slot and can attend for 3 days
• SME member - 1 slot and can attend for 2 days
• Individual member - discounted rate of P10,000 for 3 days
• Non-members can attend this workshop for P15,000.

To reserve your slot, please contact Janette Toral.

WORKSHOP OUTLINE 

Day 1: DEFINING YOUR TARGET AND HOW TO AIM AT IT

1. Understand your goals, products, audience, and potential leads.

• Identify niche positioning for products and services that you'll sell
• Profile of target customers, buying frequency, and motivation. 
• Business potential (one time , short – term, long – term, seasonal, cross-sell, up-sell) 
• SWOT, Porter’s, Blue Ocean 

2. Learn from the Best: Find market leaders, conversations, and influencers.

• Introduction to Search Engine Marketing / Search Engine Optimization
• Keywords discovery, attractiveness analysis, and implementation. 
• Profiling and learning from leading websites. 

3. Sending the message: Best practices in creating a web presence.

• Improving your website structure, navigation, and performance.
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more. 
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization). 
• Positioning an effective message. 

Day 2: GETTING THE WORD OUT

Guest talk:

• Managing Your Online Reputation (Advocacy, Public Affairs, and PR Online) by Amor Maclang, Co-Founder, GeiserMaclang Marketing Communications.
• Loyalty Marketing as a Sales Tactic by Yayu Javier, CEO, Avanza.
• Search Engine Advertising Tips by Aileen Apolo, Google.

4. Effective digital marketing strategies

• FACEBOOK: Tapping into social networks to generate buzz.
• EMAIL: Developing a person-to-person e-mail campaign. 
• SEARCH ENGINE: Improving search engine visibility.
• PAID ADS: Effective utilization of paid advertising programs. 
• BLOGS: Jumpstart conversation with consumers. 
• Utilizing social media for brand awareness and traffic generation. 

5. Ignite conversations and generate leads

• Support an advocacy, movement, greater purpose.

6. Building relationships that last

• Listen and respond to customer feedback.
• Build trust and inspire community ownership. 

Day 3: BASIS FOR CONTINUOUS IMPROVEMENT: PERMANENT BETA

7. Tracking results and calibrate.

8. Working with Service Providers
9. Workshop presentation

To reserve your slot, please contact Janette Toral.

August 11: DigitalFilipino Club Networking Event

Our newest club member, Global Competitiveness Training and Consultancy, will be having a cocktail event on August 11 at Tower Club, 33rd floor Philamlife Tower, Paseo de Roxas, Makati City from 6 pm to 8 pm.

I will be giving a talk on the said event about "Social Media Tactics for your Business" reflecting and taking note of recent campaigns and what can be learned from it.

Club members interested to attend can avail of the following slots:

• Corporate member - 3 representatives
• SME member - 2 representatives
• Individual member (1 slot, non-transferable)

To RSVP, kindly reply to this message with your representatives.

I will also be in the area around 4 pm. Should you like to meet ahead, do let me know.

Non-club members interested to attend are requested to sign up as a club member.

Memorandum of Agreement: DTI-ECO and DigitalFilipino Club

(Last June 11, during the 10th Year Anniversary Celebration of the E-Commerce Law, I shared results of the Yahoo - AC Nielsen Net Index 2010 survey where the rate of e-commerce and e-banking usage in the Philippines is still pegged at 3%. There is still a lot of trust and security perception or concerns that hamper Filipinos from making full-blown transactions online. We decided to come up with this MOA to jumpstart aggressive e-commerce advocacy strategies and hope our members will actively participate in this endeavor.)

Memorandum of Agreement

This Memorandum of Agreement is between the E-Commerce Office of the Department of Trade and Industry (DTI-ECO) represented herein by Director Maria Lourdes A. Yaptinchay and the DigitalFilipino Club (DF) represented herein by Janette C. Toral.

DTI-ECO and DF hereby agree to collaborate on the following areas, among others, to help increase the growth of e-commerce among Filipino consumers:

1. Training and Seminars (online and offline)

DTI-ECO and DF will come up a series of awareness training and videos on various e-commerce efforts, safe online shopping, e-commerce policies, and consumer protection policies in place today.

2. Policy Development and Awareness

DTI-ECO and DF will collaborate in crafting new policies and creating an advocacy to spread the word on existing policies.

3. Pilot projects

As necessary, DTI-ECO and DF come up with special projects and initiatives to boost the adoption of e-commerce in the Philippines among Filipino consumers.

Signed on this 11th day of June 2010 during the 10th Anniversary Celebration of the E-Commerce Law held at Room C of the Philippine Trade and Training Center, Roxas Boulevard corner Senator Gil Puyat Avenue, Pasay City.

(View photos taken from the event)