Sales Tactics Using Search Engine and Social Media Marketing

The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having a workshop on "Sales Tactics using Search Engine and Social Media Marketing" this September 28 to 30, 2010 at Room 207, Ateneo Graduate School of Business, Rockwell Center, Makati City from 9 am to 4:30 pm.

Search Profile Index is created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 1 slot and can attend for 3 days
• SME member - 1 slot and can attend for 2 days
• Individual member - discounted rate of P10,000 for 3 days
• Non-members can attend this workshop for P15,000.

To reserve your slot, please contact Janette Toral.

WORKSHOP OUTLINE 

Day 1: DEFINING YOUR TARGET AND HOW TO AIM AT IT

1. Understand your goals, products, audience, and potential leads.

• Identify niche positioning for products and services that you'll sell
• Profile of target customers, buying frequency, and motivation. 
• Business potential (one time , short – term, long – term, seasonal, cross-sell, up-sell) 
• SWOT, Porter’s, Blue Ocean 

2. Learn from the Best: Find market leaders, conversations, and influencers.

• Introduction to Search Engine Marketing / Search Engine Optimization
• Keywords discovery, attractiveness analysis, and implementation. 
• Profiling and learning from leading websites. 

3. Sending the message: Best practices in creating a web presence.

• Improving your website structure, navigation, and performance.
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more. 
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization). 
• Positioning an effective message. 

Day 2: GETTING THE WORD OUT

Guest talk:

• Managing Your Online Reputation (Advocacy, Public Affairs, and PR Online) by Amor Maclang, Co-Founder, GeiserMaclang Marketing Communications.
• Loyalty Marketing as a Sales Tactic by Yayu Javier, CEO, Avanza.
• Search Engine Advertising Tips by Aileen Apolo, Google.

4. Effective digital marketing strategies

• FACEBOOK: Tapping into social networks to generate buzz.
• EMAIL: Developing a person-to-person e-mail campaign. 
• SEARCH ENGINE: Improving search engine visibility.
• PAID ADS: Effective utilization of paid advertising programs. 
• BLOGS: Jumpstart conversation with consumers. 
• Utilizing social media for brand awareness and traffic generation. 

5. Ignite conversations and generate leads

• Support an advocacy, movement, greater purpose.

6. Building relationships that last

• Listen and respond to customer feedback.
• Build trust and inspire community ownership. 

Day 3: BASIS FOR CONTINUOUS IMPROVEMENT: PERMANENT BETA

7. Tracking results and calibrate.

8. Working with Service Providers
9. Workshop presentation

To reserve your slot, please contact Janette Toral.