News and developments in the community.

Saturday, October 03, 2009

Search Engine Optimization, Link Building Techniques, E-Commerce Law, Blogging 101, E-Mail Marketing, Blog Marketing & Advertising Webinar Series

In partnership with our corporate member - ProFora Professional Linkage Webinars, I'll be conducting a series of webinars this October.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

  • Corporate members can have one representative in all 5 webinars or 12 sessions.
  • SME members can have one representative in 6 sessions.
  • Individual members can participate in 2 sessions (non-transferable).
  • Club members wanting to attend additional sessions or have more than one representative can pay five hundred pesos (P500) per session.
Please click on the registration below to reserve your slot and receive confirmation.

Non-club members who wishes to attend can pay the corresponding fee of seven hundred fifty pesos per session (P750).

Topics for this webinar series are the following:
  1. Search Engine Optimization Techniques Certificate Course
    October 6, 8, and 10
    6 pm to 8 pm
  2. Link Building Techniques Certificate Course
    October 13, 15, and 17
    6 pm to 8 pm
  3. E-Commerce Law Overview
    October 21
    6 pm to 8 pm
  4. Blogging 101
    October 21
    6 pm to 8 pm
  5. E-Mail Marketing Certificate Course
    October 26, 28, and 30
    6 pm to 8 pm
  6. Blog Marketing & Advertising
    November 4
    7 pm to 9 pm

To participate in the webinar, please note the following:

  • Register ahead in order to receive the link where you can join the webinar on the actual day.
  • Be online at least 10 minutes before the webinar.
  • You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
  • You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).

Sunday, September 13, 2009

Full Certificate Webinar Course: Search Engine Optimization & Link Building Techniques

Due to popular request, I'll be conducting a Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques from October 6, 8, 10, 13, 15, and 17 from 6 pm to 8 pm.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

Please click on the registration above to reserve your slot and receive confirmation. Should you like to attend more than the allotted session or slots, the club member rate is P500 per session.

This workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there.

Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques
Schedule:

Module 1: SEARCH ENGINE OPTIMIZATION TECHNIQUES
October 6 and 8, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Introduction of search engine marketing and optimization. Topics include:
  • Identify niche positioning for products & services that you will sell, target customers, buying frequency and motivation
  • Keywords discovery, attractiveness analysis and navigation
  • Competition analysis
  • Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)
October 10, 2009 from 6 pm to 8 pm (Manila time)
Discussion and comments on submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

Module 2: LINK BUILDING TECHNIQUES
October 13 and 15, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Link building techniques to improve ranking on search engine results. Topics include:

  • Link exchange programs
  • Article submission
  • Social bookmarking and tagging
  • Directory submission
  • Links through blog posts
  • Microblogging
  • Social Networking
October 17, 2009 from 6 pm to 8 pm (Manila time)
Discussion and Comments on Submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

To earn a certificate of attendance from DigitalFilipino Club and Profora Media, participants should:

  • complete the 6 sessions (or module 1 or module 2)
  • submit completed assignment work for the October 10 and 17 sessions and any revision asked for.
To participate in the webinar, please note the following:

  • Register ahead in order to receive the link where you can join the webinar on the actual day.
  • Be online at least 10 minutes before the webinar.
  • You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
  • You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).
If this is your first time to join a webinar, this orientation can also help.

Tuesday, August 25, 2009

Call for speakers: DigitalFilipino E-Commerce Summit

Doing E-Commerce for Real!

We are now gearing up for the 1st annual DigitalFilipino E-Commerce Summit 2009. This will be an intensive 2-day educational seminar on e-commerce strategies scheduled to take place on November 12 & 13, 2009 at the Hotel Intercontinental, Makati City.

If you had a great e-commerce experience in 2009 that you believe can be imparted as a competitive lessons learned in this conference, I will very much appreciate if you can contact me with your suggested topic that includes the following:

  • Topic title
  • Description
  • Case study (studies) / lessons learned to be imparted

If your topic gets chosen, I will contact you right away. In addition, sponsorship opportunities are available and I can send you more details if you are interested.

Conference Program

Attendees to this event can expect a highly-interactive session with e-commerce players and industry practitioners. Topics in the agenda includes (subject to change):

November 12 (Day 1):

  • Internet and mobile commerce market growth.
  • Payment programs and platforms catering from mainstream to unbanked market segments.
  • Executing e-commerce marketing campaigns and selling through:
    - community websites
    - e-mail autoresponder / newsletter
    - social networks
    - search engines
    - blogs

  • Making self-service advertising platforms work for you.
  • Usability experience: what makes an online visitor purchase?
  • Improving e-commerce website performance
  • Tracking website analytics and e-commerce sales

November 13 (Day 2):

  • Internet and mobile banking growth.
  • E-Commerce policies to promote e-commerce growth and those that protect both merchant and consumer.
  • E-Government transactions growth.
  • Making e-commerce secure against fraud.
  • E-Commerce as a viable retail market outlet for SMEs
  • New technologies to make e-commerce easier
  • PLUS! The summit will be the venue for recognition of the top Philippine E-Commerce sites as DigitalFilipino.com will opens its nomination for the 3rd DigitalFilipino Web Awards this August.

Free conference pass to DigitalFilipino Club members:

  • Individual members (1 day, participate themselves, no proxy)
  • SME members (1 representative per day)
  • Corporate members (2 representatives per day)

Additional club member and sponsor delegates are entitled to 15% discount. Register today to confirm your seats!

Thursday, August 20, 2009

E-Commerce, Search Engine, Social Network, Blog, E-Mail Marketing, E-Payments, Blogging Webinar Series

In partnership with our corporate member - ProFora Professional Linkage Webinars, I'll be conducting a series of webinars from August 24 to September 10.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

  • Corporate members can have one representative in all 12 sessions.
  • SME members can have one representative in 6 sessions.
  • Individual members can participate in 2 sessions (non-transferable).

Please click on the registration below to reserve your slot and receive confirmation. Non-club members who wishes to attend can pay the corresponding fee stated below.

Topics for this webinar series are the following:

  1. EMAIL MARKETING
    August 24, 2009 Monday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE EMAIL MARKETING MODULE
  2. SOCIAL NETWORK MARKETING & ADVERTISING
    August 25, 2009 Tuesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE SOCIAL NETWORK MARKETING MODULE
  3. BLOG MARKETING & ADVERTISING
    August 26, 2009 Wednesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE BLOG MARKETING MODULE
  4. GENERATING ONLINE INCOME THRU GOOGLE ADSENSE
    August 27, 2009 Thursday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE ONLINE INCOME MODULE
  5. E-COMMERCE PROJECT PLANNING AND CREATING AN E-STORE
    August 31, 2009 Monday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE E-COMMERCE MODULE
  6. ACCEPTING PAYMENTS ONLINE
    Sept 1, 2009 Tuesday
    10AM to 12 NN
    PHP500
    To reserve your seat: I AM ATTENDING THE ACCEPTING PAYMENTS MODULE
  7. MOBILE MARKETING
    Sept 2, 2009 Wednesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE MOBILE MARKETING MODULE
  8. BLOGGING 101
    Sept 3, 2009 Thursday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE BLOGGING 101 MODULE
  9. WEB CONTENT & SEO WRITING
    Sept 7, 2009 Monday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE WEB CONTENT MODULE
  10. SEO TOOLS & TECHNIQUES 101
    Sept 8, 2009 Tuesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE SEO TECHNIQUES MODULE
  11. SETTING UP & ANALYZING BLOG TRAFFIC STATISTICS
    Sept 9, 2009 Wednesday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE BLOG TRAFFIC STATISTICS MODULE
  12. MARKETING YOUR WEBSITE THRU GOOGLE ADWORDS
    Sept 10, 2009 Thursday
    10AM to 12NN
    PHP500
    To reserve your seat: I AM ATTENDING THE MARKETING YOUR WEBSITE MODULE

To participate in the webinar, please note the following:

  • Register ahead in order to receive the link where you can join the webinar on the actual day.
  • Be online at least 10 minutes before the webinar.
  • You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
  • You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).

If this is your first time to join a webinar, this orientation can also help.