All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce, Search Engine Marketing, and Corporate Blogging Hands-on Workshop series this January 26 to 30 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 9 am to 5 pm.
DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:
- Corporate members - 5 days (1 participant per day)
- SME members - 3 days (1 participant per day)
- Individual members can attend a one-day session
Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per day.
The training program shall be as follows:
January 26 - Drive Search Engine Traffic to Your Site Workshop
(10 confirmed, 8 slots available)
This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.
- Introduction to Search Engine Marketing / Search Engine Optimization
- Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
- Keywords discovery, attractiveness analysis, and implementation.
- How search engines process information as it crawls websites.
- Improving your website structure and navigation.
- Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
- Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
- Introduction to paid advertising programs.
- Tracking and fine tuning your website.
(13 confirmed, 5 slots available)
This hands-on workshop will teach participants how to write web content that is useful and attractive for its target audience and attain search engine rankings.
- How the Internet user reads online
- Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
- SEO writing skills to:
- Inform search engines what your site is about.
- Push your article and website to a high position on search results.
- Encourage target readers to click on the links.
- Connects with your readers once they reach your website.
- Writing effective newsletters, blogs, Web 2.0 content, among others
- Encourage readers to subscribe to your website content updates.
(7 confirmed, 11 slots available)
This hands-on workshop will help the participant plan and put up an eStore. They will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.
- Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
- Competition analysis
- Features list (prioritization)
- Product pricing
- Delivery options
- Content plan
- eStore Creation using Amazon.com aStore (example posted at Busby SEO Test)
(12 confirmed, 6 slots available)
This hands-on workshop gives participants an overview on various payment options that can be explored online. Demo of local payment systems and Paypal for credit card payment acceptance shall also be done
- Introduction to online payments
- Evaluating online and mobile payment providers (comparative analysis)
- Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
- Using Paypal to accept payments online
- Account creation
- Creating Buy Now / Subscribe Now payment buttons
- Creating an Invoice Billing
- Creating Recurring Payments/Subscription option
- Adding Paypal code to your website or blog
- Fraud detection
(17 confirmed, 1 slots available)
This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.
- Corporate Blogging Introduction and Uses
- Creating a Corporate Blog
- Corporate Blogging Guidelines
- Blog Marketing
- Tapping Blogs to Create Buzz (events, give-aways, promo)
- Tapping Bloggers for Insight and Feedback (alerts)
- Identifying target blogs
- Blog Advertising
- Direct advertising
- 3rd party banner or text ads
- Paid reviews
- Paid features
- Identifying target blogs
Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.
