Forming a Group: DTI Online Sales Promotion Permit Guideline Creation

The DigitalFilipino Club session with the Department of Trade and Industry (DTI) last July 28 has resulted to a series of events. We have 1 slot in the Technical Working Group to contribute insights for the creation of DTI Online Promotion Guidelines for Bloggers that covers with or without purchase required. These online promotions can be done in any of the following: discount, raffle, games, premium, redemption, and contest.

We are taking an active participation on this as there is an urgent need for the DTI Sales Promotion Permit Guidelines to be updated that shall recognize the nature of online promotions in its current policy. We want to push for a long-term, rather than quick-fix, in the current process.

Should you be interested in helping out with this task group, let me know.

Work includes:

1. Reading and understanding of current policies.

• DTI-DAO 10-04 series of 2010 No expiry date on gift card / certificates / checks sold beginning July 1, 2012
• DTI Sales Promotion Permit Process
• DTI-DAO 10-02 Series of 2010 Addenda on Chapter IV Sales Promotion
• Joint DTI-DOH-DA DAO 1 series of 2008: Consumer Protection in E-Commerce Transactions
• DTI-DAO 8: Protection of Personal Data in an Information and Communication System
• DTI-DAO 06 series of 2007 on Administrative Fines
• DTI-DAO 5 series of 2007 - Rules on Mediation in the Resolution of Inquiries, Complaints and Cases Filed with the DTI in violation of the Consumer Act
• DTI DAO 7 series of 2006 - Instituting Simplified and Uniform Rules of Procedure for Administrative Cases filed with the DTI for Violations of the Consumer Act
• DTI-DAO 01-A series of 2000 Schedule of Fees and Charges for Sales Promotion
• E-Commerce Law
• DTI-DAO 2 Series of 1993: IRR on Sales Promotion - Consumer Act of the Philippines
• Consumer Act of the Philippines
• a few more to be added..

2. Identify which online promotion area(s) do you want focus on:

• discount
• raffle
• games
• premium
• redemption
• contest
• application process
• approval / disapproval process
• data privacy
• complaints filing
• dispute resolution

3. Give inputs to improving drafts that DTI will circulate in the future. 4. Attend TWG meeting(s) offline or online. Whoever is most active and available can represent the group (using its 1 TWG slot) and share its concern and suggestions for provision improvements. For club members who will confirm (via e-mail), we will have our 2nd webinar session on August 29 from 1 pm to 2:30 where current policies shall be reviewed. I shall be discussing the working position draft as well for feedback.

DTI Sales Promotion Guidelines: a proposed position on issues

View more presentations from Janette Toral

Club members sending me an e-mail are also requested to indicate their answer to #2 above.

DigitalFilipino Club - IMMAP Discussion Briefing on Online Sales Promotion with DTI

One of the hot issues online today is promotions happening on social networks and websites, organized by companies and individuals, that doesn't have purchase requirements. In the past, these are assumed not requiring DTI Sales Promotion Permit.

However, due to various issues arising on these promotions, where some don't go very well, these no-purchase-required campaigns are beginning to be seen as "goodwill building" type of activities and therefore may now be required to have a DTI Sales Promotion Permit.

DTI DAO 10-02 series of 2010: Addenda to DAO 2 series of 1993 or the Rules and Regulations Implementing Rep...

On the same level, bloggers and online personalities organize their own goodwill building activities where they give away prizes either as sponsored or items bought / cash prize given by themselves. More than ever, clarity on DTI Sales Promotion Permit process is necessary in these online promotion scenarios.

There are also instances where information of contest joiners get shared online without regard to data privacy that brings worry on the information handling of online contest managers and organizers.

The DigitalFilipino Club, in collaboration with the Internet and Mobile Marketing Association of the Philippines (IMMAP), shall have a "Discussion Briefing on Online Sales Promotion" with the Department of Trade and Industry this July 28 Thursday from 1 to 6 pm in Makati City (sponsored by IMMAP).

Agenda as follows:
1. DTI - Welcome remarks / introduction of participants (1:45 to 2 pm)
2. Online promotion landscape - corporate (2 pm to 3:00 pm)
3. Online promotion landscape - individual (3 pm to 4:00 pm)
4. DTI Sales Promotion Permit guidelines (4:00 to 5:00 pm)

Each topic will have an allotted time for question and answer discussion.

DTI friends from various departments including legal, policy development, consumer protection, fair trade practices, domestic trade, and e-commerce office are participating to foster a full dialogue on this timely subject.

Note that the DigitalFilipino Club only has 15 slots in this event.

In that regard, only those who are willing to share links on promotions you have done that I can use in preparing the DTI brief shall be able to attend this.

Club members are requested to send me an e-mail reply (or use this contact form) with your past or current online promotion. Once done, will send venue details.