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Friday, July 15, 2011

Call for Nomination: DigitalFilipino and Search Profile Index Social Networking Awards 2011

The 3rd DigitalFilipino and Search Profile Index Social Networking Awards intends to honor Filipino excellence in social media and social network marketing and advertising. Winners will be announced and recognized in a DigitalFilipino Club event this August 2011.

We are co-branding the awards this year with Search Profile Index.

Entries will be accepted at the following categories: (please click on the category names to submit your entry)

  • Social Games
    Campaigns done or carried out in virtual worlds or games either as an independent effort or as an advertiser of the site.
  • Social News, Bookmarking, Media Voting 
    Campaigns that requires getting votes in social news, social bookmarks, social media, or related sites.
  • Photo / Video / Media Sharing
    Campaigns that involves sharing of photos, videos, or other media by the advertiser or submission of photos, videos, or other media by target audience or participants online.
  • Forums 
    Campaigns that promotes products, services, advocacies, among others availed or shared within forums.
  • Micro-blog
    Campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools.
  • Blogs
    Campaigns done through blogs or tapping bloggers.
  • Search engine marketing
    Campaigns meant to raise your site's visibility in search engines to attract more visitors.
  • Location-based 
    Campaigns done using location-based services to promote an establishment or event.
  • Social Shopping
    Campaigns done that promotes products and/or services availed and/or shared in social networks.
  • Widget and Add-ons
    Campaigns done that requires widget installation or add-ons.
Who may enter 
The awards is open to all Filipino organizations and individuals who have used or involved in the process of developing campaigns under any of the categories mentioned in this award. Campaigns eligible for entry must have run anytime from March 11, 2010 - June 6, 2011.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards. Anyone can submit an entry.

Judging criteria
Entries will be judged on the following criteria and compete head-to-head with other entries within their specific category. 

  • Design (25%)
    The mechanics of the campaign.
  • Creativity (15%)
    The novelty / uniqueness of the campaign.
  • Execution (25%)
    The whole campaign process.
  • Impact (35%)
    Results and returns gained by the campaign proponent versus time, effort, and amount invested.
Entries will be judged by volunteer DigitalFilipino Club members who will participate in its webinar briefing / review. Judges will also meet offline to deliberate the entries further. Heading our panel of judges this year are Alvin Gale Tan and Jam Mayer-Flores.
  • The judges’ decision will be final. No protests or requests for reconsideration will be entertained.
  • Organizers reserve the right not to select a winner if, in its opinion, no suitable entries are received.
  • Organizers reserve the right to disqualify any entry at its sole discretion. No protests or requests for reconsideration will be entertained.
As this is also an educational activity, DigitalFilipino Club Members will be briefed on all entries received during the Social Media & Networking Marketing Toolkit for Business webinar series to be scheduled this August 2011.

Nomination will begin this June 10 to July 26, 2011 (no more extension) at the Social Network.

What to submit 
Users and campaign developers will be able to post their nomination in the forum. The entities will be contacted in the best effort possible. If unreachable or no response by July 31, their nomination will be considered as void.

All nominees will be given up to August 3, 2011 to complete their submission including access to relevant files that will help judges evaluate and measure the entry's effectiveness according to the judging criteria. These files can also be posted in Google Docs and shared to digitalfilipino (at) gmail (dot) com.

Anyone can help in this award by:
  1. Becoming a sponsor.
  2. Nominate deserving entries.

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