Sales Tactics Using Search Engine and Social Media Marketing

The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having a workshop on "Sales Tactics using Search Engine and Social Media Marketing" this September 28 to 30, 2010 at Room 207, Ateneo Graduate School of Business, Rockwell Center, Makati City from 9 am to 4:30 pm.

Search Profile Index is created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 1 slot and can attend for 3 days
• SME member - 1 slot and can attend for 2 days
• Individual member - discounted rate of P10,000 for 3 days
• Non-members can attend this workshop for P15,000.

To reserve your slot, please contact Janette Toral.

WORKSHOP OUTLINE 

Day 1: DEFINING YOUR TARGET AND HOW TO AIM AT IT

1. Understand your goals, products, audience, and potential leads.

• Identify niche positioning for products and services that you'll sell
• Profile of target customers, buying frequency, and motivation. 
• Business potential (one time , short – term, long – term, seasonal, cross-sell, up-sell) 
• SWOT, Porter’s, Blue Ocean 

2. Learn from the Best: Find market leaders, conversations, and influencers.

• Introduction to Search Engine Marketing / Search Engine Optimization
• Keywords discovery, attractiveness analysis, and implementation. 
• Profiling and learning from leading websites. 

3. Sending the message: Best practices in creating a web presence.

• Improving your website structure, navigation, and performance.
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more. 
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization). 
• Positioning an effective message. 

Day 2: GETTING THE WORD OUT

Guest talk:

• Managing Your Online Reputation (Advocacy, Public Affairs, and PR Online) by Amor Maclang, Co-Founder, GeiserMaclang Marketing Communications.
• Loyalty Marketing as a Sales Tactic by Yayu Javier, CEO, Avanza.
• Search Engine Advertising Tips by Aileen Apolo, Google.

4. Effective digital marketing strategies

• FACEBOOK: Tapping into social networks to generate buzz.
• EMAIL: Developing a person-to-person e-mail campaign. 
• SEARCH ENGINE: Improving search engine visibility.
• PAID ADS: Effective utilization of paid advertising programs. 
• BLOGS: Jumpstart conversation with consumers. 
• Utilizing social media for brand awareness and traffic generation. 

5. Ignite conversations and generate leads

• Support an advocacy, movement, greater purpose.

6. Building relationships that last

• Listen and respond to customer feedback.
• Build trust and inspire community ownership. 

Day 3: BASIS FOR CONTINUOUS IMPROVEMENT: PERMANENT BETA

7. Tracking results and calibrate.

8. Working with Service Providers
9. Workshop presentation

To reserve your slot, please contact Janette Toral.

August 11: DigitalFilipino Club Networking Event

Our newest club member, Global Competitiveness Training and Consultancy, will be having a cocktail event on August 11 at Tower Club, 33rd floor Philamlife Tower, Paseo de Roxas, Makati City from 6 pm to 8 pm.

I will be giving a talk on the said event about "Social Media Tactics for your Business" reflecting and taking note of recent campaigns and what can be learned from it.

Club members interested to attend can avail of the following slots:

• Corporate member - 3 representatives
• SME member - 2 representatives
• Individual member (1 slot, non-transferable)

To RSVP, kindly reply to this message with your representatives.

I will also be in the area around 4 pm. Should you like to meet ahead, do let me know.

Non-club members interested to attend are requested to sign up as a club member.

Memorandum of Agreement: DTI-ECO and DigitalFilipino Club

(Last June 11, during the 10th Year Anniversary Celebration of the E-Commerce Law, I shared results of the Yahoo - AC Nielsen Net Index 2010 survey where the rate of e-commerce and e-banking usage in the Philippines is still pegged at 3%. There is still a lot of trust and security perception or concerns that hamper Filipinos from making full-blown transactions online. We decided to come up with this MOA to jumpstart aggressive e-commerce advocacy strategies and hope our members will actively participate in this endeavor.)

Memorandum of Agreement

This Memorandum of Agreement is between the E-Commerce Office of the Department of Trade and Industry (DTI-ECO) represented herein by Director Maria Lourdes A. Yaptinchay and the DigitalFilipino Club (DF) represented herein by Janette C. Toral.

DTI-ECO and DF hereby agree to collaborate on the following areas, among others, to help increase the growth of e-commerce among Filipino consumers:

1. Training and Seminars (online and offline)

DTI-ECO and DF will come up a series of awareness training and videos on various e-commerce efforts, safe online shopping, e-commerce policies, and consumer protection policies in place today.

2. Policy Development and Awareness

DTI-ECO and DF will collaborate in crafting new policies and creating an advocacy to spread the word on existing policies.

3. Pilot projects

As necessary, DTI-ECO and DF come up with special projects and initiatives to boost the adoption of e-commerce in the Philippines among Filipino consumers.

Signed on this 11th day of June 2010 during the 10th Anniversary Celebration of the E-Commerce Law held at Room C of the Philippine Trade and Training Center, Roxas Boulevard corner Senator Gil Puyat Avenue, Pasay City.

(View photos taken from the event)

June 11: E-Commerce Law 10th Year Celebration

This coming June 11, the Department of Trade and Industry E-Commerce Office and DigitalFilipino Club will be celebrating the 10th anniversary of the E-Commerce Law (Republic Act 8792) at Room C of the Philippine Trade & Training Center, Gil Puyat Avenue corner Roxas Boulevard, Pasay City (beside World Trade Center) from 1 pm to 5 pm.

DigitalFilipino Club members are welcome to attend this event noting the following slots:

• Corporate member - 3 representatives
  
• SME member - 2 representatives
  
• Individual member (non-transferable)

Tentative agenda as follows (subject to change):

12:30 to 1:30 registration
1:30 to 1:45 Welcome Remarks
1:45 to 2:15 State of E-Commerce in Government
2:15 to 2:45 State of E-Commerce from the Private Sector
2:45 to 3:00 Areas of Cooperation declaration and signing
3:00 onwards Other matters, Networking, Raffle

Club members attending have an opportunity to present 5 slides during the networking portion and talk about what they do or share updates.

Club members are requested to confirm their attendance ahead of time for food count purposes.

Winners: DigitalFilipino Social Networking Awards 2010

We would like to extend our congratulations to the following winners of the DigitalFilipino Social Networking Awards. Winners were recognized last April 22 and 23 at the Social Networking Conference 2010. They are: (photos & videos to follow)

• Social Network - Shop and Share (video) (1) and Lola Techie (video) (2)
  
  
• Virtual Worlds / Games - Slurpee / 7-Eleven + Grand Chase Advergaming Campaign (video) (1) and Marlboro Black Lounge Game (video) (2)
  
  
• Social News, Bookmarking, Media Voting - MTV Emerge (video)
  
  
• Photo / Video / Media Sharing - Havaianas Pledge Original Campaign (video)
  
  
• Forums - Valentine Love-oratory Postcard Making Contest (video)
  
  
• Micro-blogs - #BangonPinoy (video)
  
  
• Blogs - Catch a Real Leaf: A Paparazzi Blog Contest (video)
  
  
• Search Engine Marketing - Buddy Gancenia (video)

Big thanks to all who nominated various entries and to the club members who helped out in the judging.

We hope this will encourage more folks to nominate an entry next year.

RELATED:

• DigitalFilipino Social Networking Awards 2009 WINNERS

Social Media & Networking Marketing Toolkit for Business webinar series

The DigitalFilipino Club will be having a 10-session Social Media & Networking Marketing Toolkit for Business webinar series happening on March 15 to 26.

DigitalFilipino Club members can avail of the following free slots having one representative per session:

• Corporate member - 10 sessions
• SME member - 5 sessions
• Individual member - 2 sessions (non-transferable)

The following are also entitled to free slots:

• Philippine Schools Cyberfair school winners - 10 sessions
• DigitalFilipino SoftDev Conference delegate - 2 sessions
• Social Networking Conference delegate - 4 sessions

There will be by appointment webinar schedules on March 29 to 31 for those wanting to show their completed work applying what was learned during the series.
Here is the agenda for the 10-session series:
March 15, Monday, 10 am to 12 noon
Introduction to Social Media and Networking Marketing for Business.

• Social Media & Networking 101
• Types of social media and networking sites
• How to use social media and networking for business
• Social Media and Networking Marketing for Entrepreneurs, Freelancers, and Small Business

March 16, Tuesday, 10 am to 12 noon

Blogging for Business

• Blogging 101
• How to use blogging for business
• Content build-up strategy
• Promoting your blog
• Building an audience
• Monetizing your blog
• Using 3rd party blogs for carrying out blog marketing campaigns
• Creating a blog marketing campaign plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Blogging etiquette
• Blogging tips

March 17, Wednesday, 10 am to 12 noon
Twitter, Plurk, and Microblogging for Business

• Microblogging 101
• How to use microblogging for business
• Creating a microblogging plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Microblogging etiquette
• Microblogging tips

March 18, Thursday, 10 am to 12 noon
Social Networking for Business

• Social Networking 101
• How to use social networking for business
• Creating a social networking plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Social networking etiquette
• Social networking tips

March 19, Friday, 10 am to 12 noon
YouTube, Flickr, and Media Sharing for Business

• Media Sharing 101
• How to use media sharing for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Media sharing etiquette
• Media sharing tips

March 22, Monday, 10 am to 12 noon
Social News and Bookmarking for Business

• Social News and Bookmarking 101
• How to use social news and bookmarking for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Social news and bookmarking etiquette
• Social news and bookmarking tips

March 23, Tuesday, 10 am to 12 noon
Ratings and Reviews for Business

• Ratings and Reviews 101
• Using ratings and reviews for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Ratings and reviews etiquette
• Ratings and reviews tips

March 24, Wednesday, 10 am to 12 noon
Forums for Business

• Forums 101
• Using forums for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Forums etiquette
• Forums tips

March 25, Thursday, 10 am to 12 noon
Virtual Worlds and Games for Business

• Virtual Worlds and Games 101
• Using virtual worlds and games for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Virtual worlds and games etiquette
• Virtual worlds and games tips

March 26, Friday, 10 am to 12 noon
Managing Social Media and Networking Marketing for Business

• Making social media and networking marketing part of business dialy routine
• Conversation monitoring
• Crisis management
• Designing and carrying out social media and networking marketing campaigns
• Tools for monitoring, social media and networking accounts integration, effectiveness measurement

To register for the above sessions, just contact Janette Toral.

Call for Nomination: DigitalFilipino Social Networking Awards 2010

The DigitalFilipino.com Social Networking Awards intends to honor Filipino excellence in social media and social network marketing and advertising. Winners will be announced and recognized on the 2nd day, April 23, of the Social Networking Conference 2010.

Entries will be accepted at the following categories: (please click on the category names to submit your entry)

• Social Network
  Campaigns done or carried out in social networks either as an independent effort or as an advertiser of the site.
  
  
• Virtual Worlds / Games
  Campaigns done or carried out in virtual worlds or games either as an independent effort or as an advertiser of the site.
  
  
• Social News, Bookmarking, Media Voting
  Campaigns that requires getting votes in social news, social bookmarks, social media, or related sites.
  
  
• Photo / Video / Media Sharing
  Campaigns that involves sharing of photos, videos, or other media by the advertiser or submission of photos, videos, or other media by target audience or participants online.
  
  
• Ratings / Reviews
  Campaigns that involves encouraging target participants or audience to submit a rating or review online.
  
  
• Forums
  Campaigns that promotes products, services, advocacies, among others availed or shared within forums.
  
  
• Micro-blogs
  Campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools.
  
  
• Blogs
  Campaigns done through blogs or tapping bloggers.
  
  
• Search engine marketing
  Campaigns meant to raise your site's visibility in search engines to attract more visitors.

Who may enter
The awards is open to all Filipino organizations and individuals who have used or involved in the process of developing campaigns under any of the categories mentioned in this award. Campaigns eligible for entry must have run anytime from April 1, 2009 - March 10, 2010.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards. Anyone can submit an entry.

Judging criteria
Entries will be judged on the following criteria and compete head-to-head with other entries within their specific category.

• Design (25%)
  The mechanics of the campaign.
  
• Creativity (25%)
  The novelty / uniqueness of the campaign.
  
• Copywriting (10%)
  The whole campaign promotion script.
  
• Impact (40%)
  Results and returns gained by the campaign proponent versus time, effort, and amount invested.

Leading the panel of judges is DigitalFilipino Club honorary member Aileen Apolo.

• The judges’ decision will be final. No protests or requests for reconsideration will be entertained.
• Organizers reserve the right not to select a winner if, in its opinion, no suitable entries are received.
• Organizers reserve the right to disqualify any entry at its sole discretion. No protests or requests for reconsideration will be entertained.

As this is also an educational activity, DigitalFilipino Club Members will be briefed on all entries received during the Social Media & Networking Marketing Toolkit for Business webinar series on March 15 to 26.

Nomination will begin this February 1 to March 15, 2010 at the DigitalFilipino.com Social Network.

(Note: from March 13, the submission of entries got extended to March 15. By midnight, posting of comments shall be closed and no more submission shall be entertained.)

What to submit
Users and campaign developers will be able to post their nomination in the forum. The entities will be contacted in the best effort possible. If unreachable or no response by March 20, their nomination will be considered as void.

All nominees will be given up to March 20 to complete their submission including access to relevant files that will help judges evaluate and measure the entry's effectiveness according to the judging criteria. These files shall be posted in Google Docs and shared to digitalfilipino (at) gmail (dot) com.

Anyone can help in this award by:

1. Becoming a sponsor.
2. Nominate deserving entries.

RELATED:

• DigitalFilipino Social Networking Awards 2009 WINNERS