All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce Hands-on Workshop series this July 23, 25, 29, 31, and August 5 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.
Whether you are preparing a holiday season campaign or simply improving your website, I'm certain that this can be useful to your needs.DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.
The training program shall be as follows:
July 23: E-Commerce Project Planning
- E-Commerce Purchasing Trends
- Developing a requirements document
- Identifying needs
- Setting goals
- Features list (prioritization)
- User identification and needs
- Competition identification
- Direct
- Indirect
- Keyword performers
- Source of revenue
- Content plan
- Project Plan creation
- 9:00 - 12:00 E-Mail / Newsletter Marketing
- Introduction to E-Mail Marketing
- Components of an E-Mail Marketing Campaign
- Hands-on exercise
- Introduction to Newsletter Creation
- Creating a newsletter
- Hands-on exercise
- 1:00 - 3:00 Search Engine Marketing
- Search engine optimization
- Keyword research
- Keyword placement in web site or blog
- Content is key
- Writing good titles, description, and articles
- Re-directing pages
- Sitemap creation
- RSS creation
- 3:00 - 5:00 Social Media, Lifestreaming, Paid Campaigns for promotion
- Social Network
- Creating a campaign page in a social network site (Facebook, Multiply, Friendster, MySpace).
- Social Media
- Lifestreaming
- Internet Advertising (paid placements)
- 9:00 - 12:00 Blogging 101 and Set-Up
- Introduction to Blogging
- Type of blogs highlighting the popular ones
- Platform
- Blog creation
- Blog ethics
- Copyright
- Advertising
- Re-publishing
- Blog content
- Purpose
- Topic tracking
- Writing
- Monitoring performance
- 1:00 - 5:00 Blog Promotion and Marketing
- Ping
- Advertising
- Social bookmarks, networks, and media
- Contests
- Google Reader
- Comments
- 9:00 - 12:00 Introduction to Online Payments
- Ways to accept payments online
- Demo of online payment systems (email billing, web-based payment, mobile payments)
- 1:00 - 5:00
- Evaluating online and mobile payment providers (comparative analysis)
- Fraud detection
- 9:00 - 12:00 Improving Web Site Performance
- Factors that cause slow-loading Web Sites
- 14 rules for fast website performance
- Hands-on exercise
- 1:00 - 5:00 Improving Web Navigation
- Web navigation problems
- Mechanisms and type of web navigation
- Improving web navigation design
- Hands-on exercise
Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.
