Social Media & Networking Marketing Toolkit for Business webinar series

The DigitalFilipino Club will be having a 10-session Social Media & Networking Marketing Toolkit for Business webinar series happening on March 15 to 26.

DigitalFilipino Club members can avail of the following free slots having one representative per session:

• Corporate member - 10 sessions
• SME member - 5 sessions
• Individual member - 2 sessions (non-transferable)

The following are also entitled to free slots:

• Philippine Schools Cyberfair school winners - 10 sessions
• DigitalFilipino SoftDev Conference delegate - 2 sessions
• Social Networking Conference delegate - 4 sessions

There will be by appointment webinar schedules on March 29 to 31 for those wanting to show their completed work applying what was learned during the series.
Here is the agenda for the 10-session series:
March 15, Monday, 10 am to 12 noon
Introduction to Social Media and Networking Marketing for Business.

• Social Media & Networking 101
• Types of social media and networking sites
• How to use social media and networking for business
• Social Media and Networking Marketing for Entrepreneurs, Freelancers, and Small Business

March 16, Tuesday, 10 am to 12 noon

Blogging for Business

• Blogging 101
• How to use blogging for business
• Content build-up strategy
• Promoting your blog
• Building an audience
• Monetizing your blog
• Using 3rd party blogs for carrying out blog marketing campaigns
• Creating a blog marketing campaign plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Blogging etiquette
• Blogging tips

March 17, Wednesday, 10 am to 12 noon
Twitter, Plurk, and Microblogging for Business

• Microblogging 101
• How to use microblogging for business
• Creating a microblogging plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Microblogging etiquette
• Microblogging tips

March 18, Thursday, 10 am to 12 noon
Social Networking for Business

• Social Networking 101
• How to use social networking for business
• Creating a social networking plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Social networking etiquette
• Social networking tips

March 19, Friday, 10 am to 12 noon
YouTube, Flickr, and Media Sharing for Business

• Media Sharing 101
• How to use media sharing for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Media sharing etiquette
• Media sharing tips

March 22, Monday, 10 am to 12 noon
Social News and Bookmarking for Business

• Social News and Bookmarking 101
• How to use social news and bookmarking for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Social news and bookmarking etiquette
• Social news and bookmarking tips

March 23, Tuesday, 10 am to 12 noon
Ratings and Reviews for Business

• Ratings and Reviews 101
• Using ratings and reviews for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Ratings and reviews etiquette
• Ratings and reviews tips

March 24, Wednesday, 10 am to 12 noon
Forums for Business

• Forums 101
• Using forums for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Forums etiquette
• Forums tips

March 25, Thursday, 10 am to 12 noon
Virtual Worlds and Games for Business

• Virtual Worlds and Games 101
• Using virtual worlds and games for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Virtual worlds and games etiquette
• Virtual worlds and games tips

March 26, Friday, 10 am to 12 noon
Managing Social Media and Networking Marketing for Business

• Making social media and networking marketing part of business dialy routine
• Conversation monitoring
• Crisis management
• Designing and carrying out social media and networking marketing campaigns
• Tools for monitoring, social media and networking accounts integration, effectiveness measurement

To register for the above sessions, just contact Janette Toral.

Call for Nomination: DigitalFilipino Social Networking Awards 2009

The DigitalFilipino.com Social Networking Awards intends to honor Filipino excellence in social network marketing and advertising. Winners will be announced and recognized on the 2nd day, April 24, of the 2nd Social Networking and eBusiness Conference.

Entries will be accepted at the following categories:

1. Social Network
   Campaigns done or carried out in social networks either as an independent effort or as an advertiser of the site.
   
   
2. Widgets and Add-ons
   Campaigns done that requires widget installation or add-ons.
   
   
3. Social News, Bookmarks, Media Voting
   Campaigns that requires getting votes in social news, social bookmarks, social media, or related sites.
   
   
4. Photo Sharing
   Campaigns that involves sharing of photos by the advertiser or submission of photos by target audience or participants online.
   
   
5. Video Sharing
   Campaigns that involves sharing of videos by the advertiser or submission of videos by target audience or participants online.
   
   
6. Social Shopping
   Campaigns that promotes products / services and availed / shared within social networks.
   
   
7. Micro-blogs
   Campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools.
   
   
8. Blogs
   Campaigns done through blogs or tapping bloggers.
   
   
9. Search engine marketing
   Campaigns meant to raise your site's visibility in search engines to attract more visitors.
   

Who may enter
The awards is open to all Filipino organizations and individuals who have used or involved in the process of developing campaigns under any of the categories mentioned in this award. Campaigns eligible for entry must have run at some time during the period from April 1, 2008 until March 15, 2009.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards. Anyone can submit an entry.

Judging criteria
Entries will be judged on the following criteria and compete head-to-head with other entries within their specific category.

• Design (25%)
  The mechanics of the campaign.
  
  
• Creativity (25%)
  The novelty / uniqueness of the campaign.
  
  
• Copywriting (25%)
  The whole campaign promotion script.
  
  
• Impact (25%)
  Results and returns gained by the campaign proponent versus time, effort, and amount invested.
  

As this is also an educational activity, DigitalFilipino Club Members will have a Social Network Marketing Competitive Evaluation Hands-on Workshop this April 6 and 7 to review entries received.

Nomination will begin this February 1 to March 31, 2009 at the DigitalFilipino.com Social Network.

What to submit
Users and campaign developers will be able to post their nomination in the forum. The entities will be contacted in the best effort possible. If unreachable or no response by April 3, their nomination will be considered as void.

All nominees will be given up to April 3 to complete their submission including access to relevant files that will help judges evaluate and measure the entry's effectiveness according to the judging criteria. These files shall be posted in Google Docs and shared to digitalfilipino (at) gmail (dot) com.

Anyone can help in this award by:

1. Becoming a sponsor.
2. Chip-in any amount to help with the prizes.
3. Nominate deserving entries.
4. Create the awards logo.

November 20: DigitalFilipino.com Club Networking Event

The DigitalFilipino.com Club will be a having get-together this November 20 Thursday from 6 to 10 pm. I already e-mailed our club members about the venue. This will be our last one for the year.

Program as follows:

5:30 - 6:00 Registration
6:00 - 6:30 Socials and Dinner
6:30 - 7:00 DigitalFilipino.com Club Report (Janette Toral)

• Website competitiveness evaluation lessons learned in the DigitalFilipino.com Web Awards.
• E-Learning program updates (e-commerce, Internet marketing, blogging, etc.)
  
• Plans for next year - 2009.
  
  • A lot of suggestions have been given to us such as being involved in 3 major events. The 1st one coming up is E-Services Philippines (February 2009). We have three services that will be launched at this time and will give you a snapshot.
    
  • Filipino Internet User Report 2009
    Some of you have been inquiring whether we have plans of updating our 2003 report on this topic. We've done a 1000 user face-to-face survey before and yes it can be done. However, this would require resource pooling and would like to put this on the table upfront.
  • DigitalFilipino.com Club and Bloggers Networking event nationwide
    
  • Suggestions on programs that we can undertake that will benefit the business interest of club members shall be discussed too.

7:00 - 7:20 Yehey.com presentation
7:20 - 7:40 Raffle
7:40 Socials

Club members are encouraged to pot luck on food and/or donate raffle prizes. Some contributions we got confirmed so far are:

• Lechon (Yehey!)
• Fruitcake and dessert goodies (MyLittleBaker)
• Pastries (Cashsense)
• Concert tickets (Titik Pilipino)
• Black and Decker toolkit (Avanza)
• 3G Phone (GeiserMaclang)
  
• I'll be updating this as I get more confirmation.
  

I look forward in catching up. Merry Christmas! (of course will be giving out our gifts at this time)

E-Commerce, SEO, Blogging, Social Networks, Web Operations Hands-on Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce Hands-on Workshop series this July 23, 25, 29, 31, and August 5 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

Whether you are preparing a holiday season campaign or simply improving your website, I'm certain that this can be useful to your needs.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

July 23: E-Commerce Project Planning

• E-Commerce Purchasing Trends
  
• Developing a requirements document
  
• Identifying needs
• Setting goals
• Features list (prioritization)
• User identification and needs
• Competition identification
• Direct
• Indirect
• Keyword performers
  
• Source of revenue
• Content plan
• Project Plan creation
  

July 25: Internet, SEO, and Social Media Marketing Workshop

• 9:00 - 12:00 E-Mail / Newsletter Marketing
  
• Introduction to E-Mail Marketing
• Components of an E-Mail Marketing Campaign
• Hands-on exercise
• Introduction to Newsletter Creation
• Creating a newsletter
• Hands-on exercise
  
• 1:00 - 3:00 Search Engine Marketing
  
• Search engine optimization
• Keyword research
• Keyword placement in web site or blog
• Content is key
• Writing good titles, description, and articles
• Re-directing pages
• Sitemap creation
• RSS creation
• 3:00 - 5:00 Social Media, Lifestreaming, Paid Campaigns for promotion
  
• Social Network
• Creating a campaign page in a social network site (Facebook, Multiply, Friendster, MySpace).
  
• Social Media
• Lifestreaming
  
• Internet Advertising (paid placements)
  

July 29: Blogging Workshop

• 9:00 - 12:00 Blogging 101 and Set-Up
  
• Introduction to Blogging
• Type of blogs highlighting the popular ones
• Platform
• Blog creation
  
• Blog ethics
  
• Copyright
  
• Advertising
  
• Re-publishing
• Blog content
• Purpose
• Topic tracking
• Writing
• Monitoring performance
  
• 1:00 - 5:00 Blog Promotion and Marketing
• Ping
• Advertising
• Social bookmarks, networks, and media
  
• Contests
• Google Reader
• Comments

July 31: Accepting Payments Online

• 9:00 - 12:00 Introduction to Online Payments
  
• Ways to accept payments online
• Demo of online payment systems (email billing, web-based payment, mobile payments)
• 1:00 - 5:00
  
• Evaluating online and mobile payment providers (comparative analysis)
• Fraud detection

August 5: Improving Website Performance and Navigation

• 9:00 - 12:00 Improving Web Site Performance
  
• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercise
• 1:00 - 5:00 Improving Web Navigation
  
• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design
• Hands-on exercise
  

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.

Winners of Free Delegate Pass: Social Networking and eBusiness Conference Philippines 2008

Last month, we made a small writing project encouraging bloggers to join and possibly win a delegate slot for the Social Networking and eBusiness Conference Philippines 2008 scheduled this May 20 and 21 at the Hotel Intercontinental, Makati City.

The two winners are:

• Why we should be at the Social Networking and eBusiness Conference (Gwen Nava)
  
• Social Networking and eBusiness Conference 2008 (Joan Pinon)

Congratulations and many thanks to everyone who joined!

Get a free delegate pass: Social Networking and eBusiness Conference Philippines 2008

Fiera de Manila Inc. and the DigitalFilipino.com Club just collaborated to organize the Social Networking and eBusiness Conference Philippines 2008. This will be held at Hotel Intercontinental, Ayala Avenue, Makati City on May 20 and 21, 2008.

We are giving away two (2) delegates pass to this event.

I'll be inviting more companies to contribute and increase the number of delegate passes to be given out in the weeks to come. Parties interested can e-mail me at digitalfilipino (at) gmail (dot) com. Those who'll be giving passes, shall be properly recognized here and be cited in one of our weekly updates.

Should you like to participate and hope to get one of the passes, this is what you have to do:

1. Make a blog entry about the Social Networking and eBusiness Conference Philippines 2008 and cite why you like to attend this two-day event.
   
   
2. Your blog post must have a link to Social Networking and eBusiness Conference Philippines 2008 at http://socialnetworkphilippines.blogspot.com.
   
   
3. Post a comment to this blog entry and give me the url link where your entry can be found.
   

Deadline for submission of entries is on May 8, 2008. The following are the entries we've received to date. This is updated weekly:

• DigitalFilipino Social Networking & eBiz Confab
  
• My Social Networking Scrap
  
• Social Networking and eBusiness
• Social Networking and eBusiness Conference Philippines 2008
• Social Networking: Bridging its way to eBusiness
• Why we should be at the Social Networking and eBusiness Conference
• Social Networking and eBusiness Conference 2008
  

On May 9, Fiera de Manila and passes donors shall review the submissions and picked their most-liked post.

The winner of the two passes shall be posted here on May 10. I hope you can join and see you at the Social Networking and eBusiness Conference Philippines 2008!

January 22: DigitalFilipino.com Club 31st Networking Event / Birthday Treat

The DigitalFilipino.com Club will be having its 31st networking event this January 22, Tuesday, 6:00 to 9:00 pm. The venue shall be at the Penthouse, East Tower, Philippine Stock Exchange / Tektite, Exchange Road, Pasig City.

Many thanks to Chikka.com for being our venue sponsor for this affair.

This event is exclusive for DigitalFilipino.com Club members only and are requested to confirm attendance for food count purposes. Interested non-members are requested to sign up as a member prior to January 22.

5:30 - 6:00 Registration
6:00 - 6:30 Introduction and updates by each club member

6:30 - 7:00 Announcement of January to April 2008 activities and members participation (DigitalFilipino Web Awards, Philippine Schools Cyberfair, supporting iBlog4, Summer Outing, Young Filipino Internet User Survey 2008)

7:00 - 7:30 State of Online Music in the Philippines

7:30 - onwards Networking among members (my birthday treat)

Club members are requested to confirm their attendance for food count purposes.

Interested non-members are requested to sign up as a member prior to January 22 and confirm attendance for food count purposes. There are three types of membership: Individual, SME, Corporate.

I hope you can all join. Thanks!

Valentine preparation, networking tips, and Davao bloggers eyeball

Reggie just came up with an interesting list of Valentine gift suggestions. I'm sure her online store will be a hit again this Valentine's Day as much as her Christmas sales was a blockbuster.

Enrico launched a "Share Your Valentine Story" contest - open to all lovers worldwide. I hope there'll be a lot of entries as the prize is really nice.

Rik just created his first blog post. Let's give him a warm welcome to the blogosphere members!

Gwen cited some techniques on networking and a forthcoming event about it.

It is interesting to see that Angelo likes two stuff that I like too. That is Kim Possible and Prison Break!

Leah flaunts the gadgets that she owns (that can make any girl drool). Check out the growing number of wi-fi hotspots in Bohol.

Jaeyoun posted ICANN's strategic plan from 2007 to 2010. That is indeed a long range plan.

Peachy informed us that YouTube can now be used for online video recording.

Jay met celebrities Christian Bautista and Rachelle Ann Go.

Sacha is all set to return to Canada.

Manuel gave a tool advise for serious listbuilding campaigns.

Marc shared his recent discovery on how breastfeeding can help mothers lose weight.

Wilson just became the first poster in the SEO Philippines Forum.

Aileen and Noemi got the chance to meet Bo Sanchez in the last Blog Parteeh (blogparteeh07). They were interviewed and featured in the preacher's program. Noemi posted the video snippet in her blog.

Dennis R. showcased photos of the recent World Pyro Olympics. I will be contacting him to possibly give a talk to club members on photography.

Abby talked about her Dad's way with proverbs in expressing concerns.

Oliver is organizing a bloggers eyeball this Saturday in Davao. Should they proceed in eventually having a major blogging event, I hope we can convince JJ to make it an iBlog mini type of event. Promoting blogging there and teaching creative techniques about it can also be considered technopreneurial in some aspect. With so many Davaoeño bloggers, I'm sure such an event can be successful. I also miss winding down with the guys there, having great durian coffee, and enjoy the wifi.

Stephanie just gave her blog a facelift and it looks great! I hope she'll start considering making Blogger templates and give it away. (hint! hint! I want one!!) That will certainly make her blog skyrocket in ranking. :)

Dennis A. just had a Davao Scuba Diving trip with friends lately.

January 5: Blogging and Social Networking Forum

The DigitalFilipino.com Club will be having its 26th networking event this January 5, 2007 Friday, 3:00 to 7:00 pm. The venue shall be at Microsoft Philippines, 16th floor, #6750 Ayala Avenue, Makati City (beside Shangri-la Hotel).

Our sincerest thanks to Microsoft Philippines for hosting our small get together.

This gathering is exclusive for DigitalFilipino.com Club members only and are requested to confirm attendance for food count purposes.

Agenda shall be as follows:

2:30 - 3:15 Registration
3:15 - 3:30 Introduction and updates by each club member
3:30 - 4:00 (Presentation by Jasper Jugan, Technology Evangelist-Windows Client, Microsoft Philippines)
4:00 - 4:30 Social computing and networking on the Internet (Sacha Chua)
4:30 - 5:00 Personal Blogging Experience (Noemi Lardizabal-Dado)
5:00 - 5:30 Professional Blogging Experience (J. Angelo Racoma)
5:30 - 6:00 Corporate Blogging Experience (Frank Holz)
6:00 - 7:00 Networking among members

Interested non-members are requested to sign up as a member prior to January 5 and confirm attendance for food count purposes.

There are three types of membership: Individual, SME, and Corporate. Thank you.