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Sunday, July 06, 2008

E-Commerce, SEO, Blogging, Social Networks, Web Operations Hands-on Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce Hands-on Workshop series this July 23, 25, 29, 31, and August 5 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

Whether you are preparing a holiday season campaign or simply improving your website, I'm certain that this can be useful to your needs.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

July 23: E-Commerce Project Planning
  • E-Commerce Purchasing Trends
  • Developing a requirements document
    • Identifying needs
    • Setting goals
    • Features list (prioritization)
    • User identification and needs
  • Competition identification
    • Direct
    • Indirect
    • Keyword performers
  • Source of revenue
  • Content plan
  • Project Plan creation
July 25: Internet, SEO, and Social Media Marketing Workshop
  • 9:00 - 12:00 E-Mail / Newsletter Marketing
    • Introduction to E-Mail Marketing
      • Components of an E-Mail Marketing Campaign
      • Hands-on exercise
    • Introduction to Newsletter Creation
      • Creating a newsletter
      • Hands-on exercise
  • 1:00 - 3:00 Search Engine Marketing
    • Search engine optimization
      • Keyword research
      • Keyword placement in web site or blog
      • Content is key
        • Writing good titles, description, and articles
      • Re-directing pages
      • Sitemap creation
    • RSS creation
  • 3:00 - 5:00 Social Media, Lifestreaming, Paid Campaigns for promotion
    • Social Network
      • Creating a campaign page in a social network site (Facebook, Multiply, Friendster, MySpace).
    • Social Media
    • Lifestreaming
    • Internet Advertising (paid placements)
July 29: Blogging Workshop
  • 9:00 - 12:00 Blogging 101 and Set-Up
    • Introduction to Blogging
      • Type of blogs highlighting the popular ones
      • Platform
      • Blog creation
    • Blog ethics
      • Copyright
      • Advertising
      • Re-publishing
    • Blog content
      • Purpose
      • Topic tracking
      • Writing
      • Monitoring performance
  • 1:00 - 5:00 Blog Promotion and Marketing
    • Ping
    • Advertising
    • Social bookmarks, networks, and media
    • Contests
    • Google Reader
    • Comments
July 31: Accepting Payments Online
  • 9:00 - 12:00 Introduction to Online Payments
  • 1:00 - 5:00
    • Evaluating online and mobile payment providers (comparative analysis)
    • Fraud detection
August 5: Improving Website Performance and Navigation
  • 9:00 - 12:00 Improving Web Site Performance
    • Factors that cause slow-loading Web Sites
    • 14 rules for fast website performance
    • Hands-on exercise
  • 1:00 - 5:00 Improving Web Navigation
    • Web navigation problems
    • Mechanisms and type of web navigation
    • Improving web navigation design
    • Hands-on exercise
All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.

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