Full Certificate Webinar Course: Search Engine Optimization & Link Building Techniques

Due to popular request, I'll be conducting a Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques from October 6, 8, 10, 13, 15, and 17 from 6 pm to 8 pm.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

• Corporate members can have one representative in the Full Certificate Course on SEO & Link Building Techniques (register for this webinar).
  
  Another way is to send a different representative for Module 1: Certificate Course on Search Engine Optimization Techniques (register for this webinar) and Module 2: Certificate Course on Link Building Techniques (register for this webinar).
  
• SME members can have one representative in for Module 1: Certificate Course on Search Engine Optimization Techniques (register for this webinar) OR Module 2: Certificate Course on Link Building Techniques (register for this webinar).
  
  Individual members can participate in 1 session (non-transferable). Just contact me and choose from either October 6, 8, 13, 15.

Please click on the registration above to reserve your slot and receive confirmation. Should you like to attend more than the allotted session or slots, the club member rate is P500 per session.

This workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there.

Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques
Schedule:

Module 1: SEARCH ENGINE OPTIMIZATION TECHNIQUES
October 6 and 8, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Introduction of search engine marketing and optimization. Topics include:

• Identify niche positioning for products & services that you will sell, target customers, buying frequency and motivation
• Keywords discovery, attractiveness analysis and navigation
• Competition analysis
• Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)

October 10, 2009 from 6 pm to 8 pm (Manila time)
Discussion and comments on submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

Module 2: LINK BUILDING TECHNIQUES
October 13 and 15, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Link building techniques to improve ranking on search engine results. Topics include:

• Link exchange programs
• Article submission
• Social bookmarking and tagging
• Directory submission
• Links through blog posts
• Microblogging
• Social Networking

October 17, 2009 from 6 pm to 8 pm (Manila time)
Discussion and Comments on Submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

To earn a certificate of attendance from DigitalFilipino Club and Profora Media, participants should:

• complete the 6 sessions (or module 1 or module 2)
• submit completed assignment work for the October 10 and 17 sessions and any revision asked for.

To participate in the webinar, please note the following:

• Register ahead in order to receive the link where you can join the webinar on the actual day.
• Be online at least 10 minutes before the webinar.
• You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
• You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).

If this is your first time to join a webinar, this orientation can also help.

SEO, Content Writing, Blog Marketing & Advertising, E-Commerce, E-Payment Workshop Series

All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce, Search Engine Marketing, and Corporate Blogging Hands-on Workshop series this January 26 to 30 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 9 am to 5 pm.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

• Corporate members - 5 days (1 participant per day)
  
• SME members - 3 days (1 participant per day)
• Individual members can attend a one-day session

Non-club members (those who have not paid annual membership fee) can send a participant for three thousand pesos (P3000) per day, exclusive of VAT. Slot is confirmed upon receipt of payment.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per day.

The training program shall be as follows:

January 26 - Drive Search Engine Traffic to Your Site Workshop
(10 confirmed, 8 slots available)

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.

• Introduction to Search Engine Marketing / Search Engine Optimization
• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• How search engines process information as it crawls websites.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
• Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
• Introduction to paid advertising programs.
• Tracking and fine tuning your website.
  

January 27: Web Content and SEO Writing Workshop
(13 confirmed, 5 slots available)

This hands-on workshop will teach participants how to write web content that is useful and attractive for its target audience and attain search engine rankings.

• How the Internet user reads online
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
• SEO writing skills to:
  
  • Inform search engines what your site is about.
  • Push your article and website to a high position on search results.
  • Encourage target readers to click on the links.
    
  • Connects with your readers once they reach your website.
• Writing effective newsletters, blogs, Web 2.0 content, among others
• Encourage readers to subscribe to your website content updates.
  

January 28: Creating an eStore (Your Own or Affiliate Site)
(7 confirmed, 11 slots available)

This hands-on workshop will help the participant plan and put up an eStore. They will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.

• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Competition analysis
• Features list (prioritization)
• Product pricing
• Delivery options
• Content plan
• eStore Creation using Amazon.com aStore (example posted at Busby SEO Test)
  

January 29: Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone
(12 confirmed, 6 slots available)

This hands-on workshop gives participants an overview on various payment options that can be explored online. Demo of local payment systems and Paypal for credit card payment acceptance shall also be done

• Introduction to online payments
  
• Evaluating online and mobile payment providers (comparative analysis)
• Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
• Using Paypal to accept payments online
  
  • Account creation
  • Creating Buy Now / Subscribe Now payment buttons
  • Creating an Invoice Billing
  • Creating Recurring Payments/Subscription option
  • Adding Paypal code to your website or blog
    
• Fraud detection

January 30: Blog Marketing & Advertising
(17 confirmed, 1 slots available)

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

• Corporate Blogging Introduction and Uses
• Creating a Corporate Blog
• Corporate Blogging Guidelines
• Blog Marketing
  
  • Tapping Blogs to Create Buzz (events, give-aways, promo)
  • Tapping Bloggers for Insight and Feedback (alerts)
  • Identifying target blogs
• Blog Advertising
  
  • Direct advertising
  • 3rd party banner or text ads
  • Paid reviews
  • Paid features
  • Identifying target blogs

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.

E-Commerce, SEO, Blogging, Social Networks, Web Operations Hands-on Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce Hands-on Workshop series this July 23, 25, 29, 31, and August 5 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

Whether you are preparing a holiday season campaign or simply improving your website, I'm certain that this can be useful to your needs.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

July 23: E-Commerce Project Planning

• E-Commerce Purchasing Trends
  
• Developing a requirements document
  
• Identifying needs
• Setting goals
• Features list (prioritization)
• User identification and needs
• Competition identification
• Direct
• Indirect
• Keyword performers
  
• Source of revenue
• Content plan
• Project Plan creation
  

July 25: Internet, SEO, and Social Media Marketing Workshop

• 9:00 - 12:00 E-Mail / Newsletter Marketing
  
• Introduction to E-Mail Marketing
• Components of an E-Mail Marketing Campaign
• Hands-on exercise
• Introduction to Newsletter Creation
• Creating a newsletter
• Hands-on exercise
  
• 1:00 - 3:00 Search Engine Marketing
  
• Search engine optimization
• Keyword research
• Keyword placement in web site or blog
• Content is key
• Writing good titles, description, and articles
• Re-directing pages
• Sitemap creation
• RSS creation
• 3:00 - 5:00 Social Media, Lifestreaming, Paid Campaigns for promotion
  
• Social Network
• Creating a campaign page in a social network site (Facebook, Multiply, Friendster, MySpace).
  
• Social Media
• Lifestreaming
  
• Internet Advertising (paid placements)
  

July 29: Blogging Workshop

• 9:00 - 12:00 Blogging 101 and Set-Up
  
• Introduction to Blogging
• Type of blogs highlighting the popular ones
• Platform
• Blog creation
  
• Blog ethics
  
• Copyright
  
• Advertising
  
• Re-publishing
• Blog content
• Purpose
• Topic tracking
• Writing
• Monitoring performance
  
• 1:00 - 5:00 Blog Promotion and Marketing
• Ping
• Advertising
• Social bookmarks, networks, and media
  
• Contests
• Google Reader
• Comments

July 31: Accepting Payments Online

• 9:00 - 12:00 Introduction to Online Payments
  
• Ways to accept payments online
• Demo of online payment systems (email billing, web-based payment, mobile payments)
• 1:00 - 5:00
  
• Evaluating online and mobile payment providers (comparative analysis)
• Fraud detection

August 5: Improving Website Performance and Navigation

• 9:00 - 12:00 Improving Web Site Performance
  
• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercise
• 1:00 - 5:00 Improving Web Navigation
  
• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design
• Hands-on exercise
  

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for food count purposes.