Social Media & Networking Marketing Toolkit for Business webinar series

The DigitalFilipino Club will be having a 10-session Social Media & Networking Marketing Toolkit for Business webinar series happening on March 15 to 26.

DigitalFilipino Club members can avail of the following free slots having one representative per session:

• Corporate member - 10 sessions
• SME member - 5 sessions
• Individual member - 2 sessions (non-transferable)

The following are also entitled to free slots:

• Philippine Schools Cyberfair school winners - 10 sessions
• DigitalFilipino SoftDev Conference delegate - 2 sessions
• Social Networking Conference delegate - 4 sessions

There will be by appointment webinar schedules on March 29 to 31 for those wanting to show their completed work applying what was learned during the series.
Here is the agenda for the 10-session series:
March 15, Monday, 10 am to 12 noon
Introduction to Social Media and Networking Marketing for Business.

• Social Media & Networking 101
• Types of social media and networking sites
• How to use social media and networking for business
• Social Media and Networking Marketing for Entrepreneurs, Freelancers, and Small Business

March 16, Tuesday, 10 am to 12 noon

Blogging for Business

• Blogging 101
• How to use blogging for business
• Content build-up strategy
• Promoting your blog
• Building an audience
• Monetizing your blog
• Using 3rd party blogs for carrying out blog marketing campaigns
• Creating a blog marketing campaign plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Blogging etiquette
• Blogging tips

March 17, Wednesday, 10 am to 12 noon
Twitter, Plurk, and Microblogging for Business

• Microblogging 101
• How to use microblogging for business
• Creating a microblogging plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Microblogging etiquette
• Microblogging tips

March 18, Thursday, 10 am to 12 noon
Social Networking for Business

• Social Networking 101
• How to use social networking for business
• Creating a social networking plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Social networking etiquette
• Social networking tips

March 19, Friday, 10 am to 12 noon
YouTube, Flickr, and Media Sharing for Business

• Media Sharing 101
• How to use media sharing for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Media sharing etiquette
• Media sharing tips

March 22, Monday, 10 am to 12 noon
Social News and Bookmarking for Business

• Social News and Bookmarking 101
• How to use social news and bookmarking for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Social news and bookmarking etiquette
• Social news and bookmarking tips

March 23, Tuesday, 10 am to 12 noon
Ratings and Reviews for Business

• Ratings and Reviews 101
• Using ratings and reviews for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Ratings and reviews etiquette
• Ratings and reviews tips

March 24, Wednesday, 10 am to 12 noon
Forums for Business

• Forums 101
• Using forums for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Forums etiquette
• Forums tips

March 25, Thursday, 10 am to 12 noon
Virtual Worlds and Games for Business

• Virtual Worlds and Games 101
• Using virtual worlds and games for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Virtual worlds and games etiquette
• Virtual worlds and games tips

March 26, Friday, 10 am to 12 noon
Managing Social Media and Networking Marketing for Business

• Making social media and networking marketing part of business dialy routine
• Conversation monitoring
• Crisis management
• Designing and carrying out social media and networking marketing campaigns
• Tools for monitoring, social media and networking accounts integration, effectiveness measurement

To register for the above sessions, just contact Janette Toral.

Cebu: Search Engine, Social Network, Blog Marketing & Advertising Hands-on Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming Search Engine Marketing, Social Network, Blog Marketing & Advertising Hands-on Workshop series this June 8 to 9 at Netopia Internet Cafe, Lower Ground Floor, SM Cebu from 10 am to 6 pm. On June 10, the training will be in one of the offices in Cebu and disclosed directly to club members.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

• Corporate members - 3 days (1 participant per day)
• SME members - 2 days (1 participant per day)
• Individual members can attend a one-day session. Not transferable.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 16 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

June 8 - Drive Search Engine Traffic to Your Site Search Engine Marketing, Optimization, & Copywriting Workshop
(16 slots available)

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1

• Introduction to Search Engine Marketing / Search Engine Optimization
• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• How search engines process information as it crawls websites.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)

Web Content and SEO Writing Workshop

• How the Internet user reads online
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
• SEO writing skills to:


• Inform search engines what your site is about.
• Push your article and website to a high position on search results.
• Encourage target readers to click on the links.
• Connects with your readers once they reach your website.


• Writing effective newsletters, blogs, Web 2.0 content, among others
• Encourage readers to subscribe to your website content updates.

Off-page optimization 101

• Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
• Introduction to paid advertising programs.
• Tracking and fine tuning your website.

June 9: Social Network Marketing & Advertising
(16 slots available)

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.

• Introduction to Social Networking
• Top social networking sites in the Philippines
• Using social networks to promote yourself


• Improving your profile
• The power of tags


• Using social networks to promote your company


• Creating groups
• Creating fan pages
• Uploading photos
• Uploading videos
• Disseminating updates
  
• Advertising in social networks
  
• Audience targeting
• Ad campaign text
• Monitoring results


• Creating a Social Networking Strategy

June 10: Internet & Blog Marketing & Advertising
(16 slots available)

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

• Blog Marketing
  
• Tapping Blogs to Create Buzz (events, give-aways, promo)
  Tapping Bloggers for Insight and Feedback (alerts)
• Identifying target blog
  
• Internet & Blog Advertising


• Direct advertising
• 3rd party banner or text ads (Google AdWords & other sites)
• Paid review
• Paid features
• Identifying target blogs and websites
  
• Blog Advertising Campaign Plan and Actual Hands-on


• Product, Service, or Website to Promote
• Keywords or keyphrases identification
• Registration in a blog advertising marketplace for blog post & site-wide linking
• Blog selection
• Campaign placement: blog post and site-wide links
• Monitoring of output


• Joining the Internet & Blog Advertising Specialist Program

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

E-Commerce, Website Enhancement, Search Engine Marketing, Social Networking, Blogging, Blog Marketing & Advertising Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming E-Commerce, Website Enhancement, Search Engine Marketing, Social Networking, Blogging, Blog Marketing & Advertising Hands-on Workshop series this June 1 to 6 at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 9 am to 5 pm.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

• Corporate members - 6 days (1 participant per day)
  
• SME members - 3 days (1 participant per day)
• Individual members can attend a one-day session. Not transferable.
  

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 18 participants per day. Participants should bring their own food and drinks during the training.

The training program shall be as follows:

June 1: Creating an eStore (Stand-Alone, Portal, Social Network based) & Accepting Payments Online

This hands-on workshop will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.

They will also be introduced to the largest affiliate program online (Amazon.com) and set-up an actual eStore.

• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Competition analysis
• Features list (prioritization)
• Product pricing
• Delivery options
• Content plan
• eStore Creation using Amazon aStore, social networks, stand-alone, portal
  

3:00 - 5:00 Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

• Introduction to online payments
  
• Evaluating online and mobile payment providers (comparative analysis)
• Demo of Philippine-based online payment systems (email billing, web-based payment, mobile payments)
• Using Paypal to accept payments online
  
  • Account creation
  • Creating Buy Now / Subscribe Now payment buttons
  • Creating an Invoice Billing
  • Creating Recurring Payments/Subscription option
  • Adding Paypal code to your website or blog
    
• Fraud detection

June 2 - Drive Search Engine Traffic to Your Site Search Engine Marketing, Optimization, & Copywriting Workshop

This hands-on workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there. It will also teach participants how to write web content that is useful and attractive for its target audience to attain search engine rankings.

On-page Optimization 1o1

• Introduction to Search Engine Marketing / Search Engine Optimization
• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• How search engines process information as it crawls websites.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
  

Web Content and SEO Writing Workshop

• How the Internet user reads online
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more
• SEO writing skills to:
  
  • Inform search engines what your site is about.
  • Push your article and website to a high position on search results.
  • Encourage target readers to click on the links.
    
  • Connects with your readers once they reach your website.
• Writing effective newsletters, blogs, Web 2.0 content, among others
• Encourage readers to subscribe to your website content updates.
  

Off-page optimization 101

• Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
• Introduction to paid advertising programs.
• Tracking and fine tuning your website.
  

June 3: Improving Website Performance and Navigation

This hands-on workshop allows participants to evaluate the performance and structure of their websites and how it can be improved.

• 9:00 - 12:00 Improving Web Site Performance
  
• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercises
• 1:00 - 5:00 Improving Web Navigation
  
• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design
• Hands-on exercises

June 4: Blogging 101 Workshop

This hands-on workshop will help the participant go through the process of creating a blog, configure it for personalization, discuss blog ethics, developing content, and letting the world know that your blog exist. It will also tackle how blogging can be used to promote a company's products and services. It will also look into the various ways that blogs can be monetized and make it self-sustaining.

• 9:00 - 12:00
• Introduction to Blogging
• Type of blogs highlighting the popular ones
• Platform
• Blog creation
• Blog ethics
• Copyright
• Advertising
• Re-publishing
• Blog content
• Purpose
• Topic tracking
• Writing
• Monitoring performance
• Podcasting
• Vlog
• Mobile blogging
• Corporate Blogging Introduction and Uses
• Creating a Corporate Blog
• Corporate Blogging Guidelines

• 1:00 - 3:00 Blog Promotion and Marketing
• Ping
• Advertising
• Social bookmarks, networks, and media
• Contests
• Google Reader
• Comments
• Link exchange
  
  
• 3:00 - 5:00 Blog Monetization
  
• Generating online income through Google AdSense
  - Adding Google AdSense in your blog and website
  - Improving Google AdSense revenue performance
• Get Paid to Blog by Joining Blog or Content Network
• Joining Advertising Programs
• banner ads
• text link ads
• advertorials
• paid post
• Joining Affiliate Programs
• Sell products or service through the blog

June 5: Social Network Marketing & Advertising

This hands-on workshop will tackle how to use the top social networking sites as a tool to promote your products, services, and website.

• Introduction to Social Networking
• Top social networking sites in the Philippines
• Using social networks to promote yourself
  
• Improving your profile
• The power of tags
  
  
• Using social networks to promote your company
  
• Creating groups
• Creating fan pages
• Uploading photos
• Uploading videos
• Disseminating updates
  
  
• Advertising in social networks
  
• Audience targeting
  
• Ad campaign text
  
• Monitoring results
  
  
• Creating a Social Networking Strategy
  

June 6: Internet & Blog Marketing & Advertising

This hands-on workshop will look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

• Blog Marketing
  
  • Tapping Blogs to Create Buzz (events, give-aways, promo)
  • Tapping Bloggers for Insight and Feedback (alerts)
  • Identifying target blogs

• Internet & Blog Advertising
  
  • Direct advertising
  • 3rd party banner or text ads (Google AdWords & other sites)
    
  • Paid reviews
  • Paid features
  • Identifying target blogs and websites
    

• Blog Advertising Campaign Plan and Actual Hands-on
  
  • Product, Service, or Website to Promote
    
  • Keywords or keyphrases identification
    
  • Registration in a blog advertising marketplace for blog post & site-wide linking
    
  • Blog selection
  • Campaign placement: blog post and site-wide links
    
  • Monitoring of output
    
    
• Joining the Internet & Blog Advertising Specialist Program
  

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

Social Network Marketing Competitive Evaluation Workshop

(photo: October 2008 - DigitalFilipino Web Awards judges workshop phase)

All DigitalFilipino.com Club members are invited to attend the forthcoming Social Network Marketing Competitive Evaluation Hands-on Workshop this April 6 and 7 at I.T. Group, 3/F Unit 8, Topy's Place Building, cor. Industria and Economia Sts., Bagumbayan, Libis, Quezon City (map) from 9 am to 5 pm.

Those who are into Internet marketing may find this workshop useful.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives. Individual club members can attend a one-day session. Please register to confirm and for food count purposes.

Non-club members (those who have not paid annual membership fee) can send a participant for six thousand pesos (P6000) for 2 days, exclusive of VAT. Slot is confirmed upon receipt of payment.

Participants should fill-up the registration form and await slot confirmation.

The training program shall be as follows:

• Introduction to Social Networking
• Social Networking as a Marketing & Advertising Tool
• Types of Social Networking Campaign
• Social Networking as a component of Search Engine Marketing
  
• Planning a Social Networking Campaign
  
• Social Networking Campaign Competitive Evaluation
• Mechanics of the campaign
  
• participation
  
• Creative angle
  
• uniqueness
  
• novelty
• Campaign promotion script
• Results
  
• return on investment
• achievement of goals
• value-added
• Workshop & Presentation
  

This workshop is also meant to support the judging stage of the DigitalFilipino Social Networking Awards. However, only club members will be able to participate in the actual judging.

• DigitalFilipino Social Networking Awards
• Judging criteria
  
• Assignment of categories
  
  • Social Network
  • Widgets and Add-ons
  • Social News, Bookmarks, Media Voting
  • Photo Sharing
  • Video Sharing
  • Social Shopping
  • Micro-blogs
  • Blogs
  • Search engine marketing

All training materials shall be posted at the club member site and also at our social network for online interactive learning purposes. Club members who can't make it, will still be able participate, learn, and help out in the judging online.

(Update - April 26, 2009) As this is an educational project, club members were encouraged to nominate and participate in the judging. Those whose campaign got nominated did not participate in judging the concern category. Many thanks to the following club members who helped out:

• Jan Pabellon (judged several categories and specifically coordinated the Search Engine Marketing category)
• Agness Talavera
• Oliver Robillo
• Michelle Pestano
• Arlyn Onte
• Dine Racoma
• Jona Oboza
• Anton Diaz
• Aileen Apolo
• Gary Viray
• Buddy Gancenia
  

The winners were recognized last April 24, 2nd day of the Social Networking & eBusiness Conference 2009.