News and developments in the community.

Wednesday, March 26, 2008

E-Commerce for Entrepreneurs Book: Coming Soon!

Many thanks to everyone who supported the DigitalFilipino E-Commerce Workshop E-Book (2004). An updated edition is coming out, E-Commerce for Entrepreneurs.

Will post more information soon.

Tuesday, March 25, 2008

E-Commerce Policy Development Workshop Club SME and Corporate members are invited to attend the forthcoming E-Commerce Policy Development Workshop this May 2 at the at the CEO Suite, 37th Flr. LKG Tower 6801 Ayala Ave. 1226 Makati City. A repeat of this workshop is also scheduled on May 5 at the same venue. Club SME members can send 1 representative while Corporate members can send 2 representatives. Please confirm for food count purposes.

This workshop is ideal for companies who would like to have an understanding of the E-Commerce Law. It will also tackle the creation of company policies in relation to electronic trading, employees' use of Internet resources, application design, and how to handle electronic evidence.
  • 9:00 - 12:00
    • Creation of Trading Partner Agreement
    • Electronic Contracts Formation
  • 1:00 - 5:00
    • Creation of Company Internet Use Policy
    • Privacy Policy (DTI DAO #8)
    • Application Design for Electronic Evidence Admissibility
    • Electronic Evidence Handling
Interested non-members are requested to sign up as an SME or Corporate member prior to the workshop and confirm attendance for food count purposes.

Wednesday, March 12, 2008

Site and Category Exclusion Tool in Google AdWords

One my favorite Internet marketing tool is Google AdWords. This is where, for as low as 1 US dollar per day, people like you and me can promote our products online. Of course, if you have a bigger budget, the better.

(Note to Club Members, we will be having a session on using Google AdWords hands-on workshop session this summer. I'll post the announcement soon.)

Advertisements placed in Google AdWords appear in Google search engine results as sponsored links on the right side. If you opted for it, also appear at websites or blogs who signed up as members of Google AdSense.

The challenge with Google AdWords is trying to attain more control as to where you don’t want your ad to appear. Lately, the site announced the release of its site and category exclusion tool.

Through this tool, you can deliberately block your ads to appear to specific web pages.

click on the image for a larger view

You can also mark topics such to stop your ads appearing from sites classified under:
  • Conflict & tragedy
    • Crime, police & emergency
    • Death & tragedy
    • Military & international conflict
  • Edgy content
    • Juvenile, gross & bizarre content
    • Profanity & rough language
    • Sexually suggestive content
click on the image for a larger view

You can also exclude specific page types such as:
  • Network-types
    • error pages
    • parked domains
  • User-generated content
    • forums
    • image-sharing pages
    • social networks
    • video-sharing pages
This is a welcome move and most appreciated by Google AdWords users like me. This gives us more control to ensure that the money we spent (and that of our clients) are placed in sites that can bring the most relevant traffic.