News and developments in the community.

Wednesday, March 12, 2008

Site and Category Exclusion Tool in Google AdWords

One my favorite Internet marketing tool is Google AdWords. This is where, for as low as 1 US dollar per day, people like you and me can promote our products online. Of course, if you have a bigger budget, the better.

(Note to Club Members, we will be having a session on using Google AdWords hands-on workshop session this summer. I'll post the announcement soon.)

Advertisements placed in Google AdWords appear in Google search engine results as sponsored links on the right side. If you opted for it, also appear at websites or blogs who signed up as members of Google AdSense.

The challenge with Google AdWords is trying to attain more control as to where you don’t want your ad to appear. Lately, the site announced the release of its site and category exclusion tool.

Through this tool, you can deliberately block your ads to appear to specific web pages.

click on the image for a larger view

You can also mark topics such to stop your ads appearing from sites classified under:
  • Conflict & tragedy
    • Crime, police & emergency
    • Death & tragedy
    • Military & international conflict
  • Edgy content
    • Juvenile, gross & bizarre content
    • Profanity & rough language
    • Sexually suggestive content
click on the image for a larger view

You can also exclude specific page types such as:
  • Network-types
    • error pages
    • parked domains
  • User-generated content
    • forums
    • image-sharing pages
    • social networks
    • video-sharing pages
This is a welcome move and most appreciated by Google AdWords users like me. This gives us more control to ensure that the money we spent (and that of our clients) are placed in sites that can bring the most relevant traffic.