One my favorite Internet marketing tool is Google AdWords. This is where, for as low as 1 US dollar per day, people like you and me can promote our products online. Of course, if you have a bigger budget, the better.
(Note to DigitalFilipino.com Club Members, we will be having a session on using Google AdWords hands-on workshop session this summer. I'll post the announcement soon.)
Advertisements placed in Google AdWords appear in Google search engine results as sponsored links on the right side. If you opted for it, also appear at websites or blogs who signed up as members of Google AdSense.
The challenge with Google AdWords is trying to attain more control as to where you don’t want your ad to appear. Lately, the site announced the release of its site and category exclusion tool.
Through this tool, you can deliberately block your ads to appear to specific web pages.
- Conflict & tragedy
- Crime, police & emergency
- Death & tragedy
- Military & international conflict
- Edgy content
- Juvenile, gross & bizarre content
- Profanity & rough language
- Sexually suggestive content
- error pages
- parked domains
- User-generated content
- image-sharing pages
- social networks
- video-sharing pages