October 4 to 6: Search Engine and Social Media Marketing Strategy Workshop

(Photos from earlier 2 workshop batches held at Ateneo de Manila University, Rockwell Center, Makati City)

The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having its 4th workshop on "Search Engine and Social Media Strategy Workshop" this October 4 to 6, 2011 from 9 am to 4:30 pm at Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

Search Profile Index was created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend for 3 days
• SME member - 1 slot and can attend for 3 days
• Individual member - 1 day session (not transferrable). Discounted rate of P5,000 for the remaining 2 days.
• Non-members can attend this workshop for P10,000. (pay through Paypal)

To reserve your slot, please contact Janette Toral.

This workshop will:

1. Discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there. 
2. Help you create a social media strategy and work plan.
3. Use tools (e.g. Search Profile Index) to monitor your website, search engine, and social media campaign performance.

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop.

Day 1: Creation of a Search Engine Marketing Plan

Discussion and Demonstration
Introduction of search engine marketing and optimization. Topics include:

• Identify niche positioning for products and services that you will sell, target customers, buying frequency and motivation
• Keywords discovery, attractiveness analysis and navigation
• Competition analysis
• Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)

Day 2: Creation of a Social Media Plan and Presence Online

Discussion and Demonstration
Techniques to improve ranking on search engine results and engage your readers. Topics include:

• Web copywriting
• Developing content designed for the buying cycle.
• Creating your social media presence online
• Social media plan development
• Building an online footprint
• Social bookmarking and tagging
• Directory submission
• Links through blog posts
• Microblogging
• Social Networks

Day 3 Plan Presentation and Monitoring Performance

• Search Engine Marketing and Social Media Plan Presentation
• Tracking results and calibrate
• Using Search Profile Index to track performance.
• Working with service providers

To earn a certificate of attendance from DigitalFilipino Club, participants should: 

• complete the 3-days session
• submit and present completed assignment work and any revision asked for through webinar on October 13, 2011.

To reserve your slot, please contact Janette Toral.

Search Engine Optimization, Link Building Techniques, E-Commerce Law, Blogging 101, E-Mail Marketing, Blog Marketing & Advertising Webinar Series

In partnership with our corporate member - ProFora Professional Linkage Webinars, I'll be conducting a series of webinars this October.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

• Corporate members can have one representative in all 5 webinars or 12 sessions.
• SME members can have one representative in 6 sessions.
• Individual members can participate in 2 sessions (non-transferable).
• Club members wanting to attend additional sessions or have more than one representative can pay five hundred pesos (P500) per session.

Please click on the registration below to reserve your slot and receive confirmation.

Non-club members who wishes to attend can pay the corresponding fee of seven hundred fifty pesos per session (P750).

Topics for this webinar series are the following:

1. Search Engine Optimization Techniques Certificate Course
   October 6, 8, and 10
   6 pm to 8 pm
   
2. Link Building Techniques Certificate Course
   October 13, 15, and 17
   6 pm to 8 pm
   
3. E-Commerce Law Overview
   October 21
   6 pm to 8 pm
   
4. Blogging 101
   October 21
   6 pm to 8 pm
   
5. E-Mail Marketing Certificate Course
   October 26, 28, and 30
   6 pm to 8 pm
   
6. Blog Marketing & Advertising
   November 4
   7 pm to 9 pm

To participate in the webinar, please note the following:

• Register ahead in order to receive the link where you can join the webinar on the actual day.
• Be online at least 10 minutes before the webinar.
• You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
• You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).

Full Certificate Webinar Course: Search Engine Optimization & Link Building Techniques

Due to popular request, I'll be conducting a Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques from October 6, 8, 10, 13, 15, and 17 from 6 pm to 8 pm.

Note that DigitalFilipino Club Members can attend these sessions for free following this allocation of slots:

• Corporate members can have one representative in the Full Certificate Course on SEO & Link Building Techniques (register for this webinar).
  
  Another way is to send a different representative for Module 1: Certificate Course on Search Engine Optimization Techniques (register for this webinar) and Module 2: Certificate Course on Link Building Techniques (register for this webinar).
  
• SME members can have one representative in for Module 1: Certificate Course on Search Engine Optimization Techniques (register for this webinar) OR Module 2: Certificate Course on Link Building Techniques (register for this webinar).
  
  Individual members can participate in 1 session (non-transferable). Just contact me and choose from either October 6, 8, 13, 15.

Please click on the registration above to reserve your slot and receive confirmation. Should you like to attend more than the allotted session or slots, the club member rate is P500 per session.

This workshop will discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there.

Full Certificate Webinar Course on Search Engine Optimization & Link Building Techniques
Schedule:

Module 1: SEARCH ENGINE OPTIMIZATION TECHNIQUES
October 6 and 8, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Introduction of search engine marketing and optimization. Topics include:

• Identify niche positioning for products & services that you will sell, target customers, buying frequency and motivation
• Keywords discovery, attractiveness analysis and navigation
• Competition analysis
• Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)

October 10, 2009 from 6 pm to 8 pm (Manila time)
Discussion and comments on submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

Module 2: LINK BUILDING TECHNIQUES
October 13 and 15, 2009 from 6 pm to 8 pm (Manila time)

Discussion and Demonstration
Link building techniques to improve ranking on search engine results. Topics include:

• Link exchange programs
• Article submission
• Social bookmarking and tagging
• Directory submission
• Links through blog posts
• Microblogging
• Social Networking

October 17, 2009 from 6 pm to 8 pm (Manila time)
Discussion and Comments on Submitted Work

Participants are expected to submit their work before the start of this session. Submitted work will be shown and discussed for comments and feedback from Janette.

To earn a certificate of attendance from DigitalFilipino Club and Profora Media, participants should:

• complete the 6 sessions (or module 1 or module 2)
• submit completed assignment work for the October 10 and 17 sessions and any revision asked for.

To participate in the webinar, please note the following:

• Register ahead in order to receive the link where you can join the webinar on the actual day.
• Be online at least 10 minutes before the webinar.
• You will need a headset or sound speakers to listen while the live presentation and discussion is happening.
• You will need a microphone if you want to join the discussion via voice (although you can also type in your questions).

If this is your first time to join a webinar, this orientation can also help.

Monitoring Filipino Top 100 Blogs

Davao-based club member Andrew dela Serna monitors the Philippines Top 100 blogs through his new project, Ratified.org. Perhaps Pinoy would be more accurate as the bloggers that get ranked are not necessarily Philippine-based. (as long as they are a Filipino)

• Aileen Apolo believes that this is a great tool for measuring one's blog performance.
• J. Angelo Racoma has reservation as Technorati.com may not be the most efficient tool around to rank one's blog as its system can be abused by those who own multiple blogs.

The additional metrics that Andrew included, and be adding, will be helpful in coming up with a more realistic rank. It will be interesting to see how Filipino blogs fair in the months to come.

My challenges in measuring my blogs and site performance includes:

• Majority of my blog readers are not bloggers nor feed reader users. They are my DigitalFilipino Yahoo Group members where I disseminate blog updates.
  
• My reflection and Ituloy AngSulong blog got a high Technorati rank due to participation in events like Blog Parteeh and iBlog3. However, the number of visit it gets is nowhere near my Philippine Internet Review blog that has a lower Technorati rank. I wonder which one will matter more?
• My DigitalFilipino.com site is indexed in Technorati but is not exactly a blog, more of a hybrid. I wonder if that can be included in Ratified.
  
• I believe template creators or web host owners have an advantage in Technorati as they can include a link, in a mandatory manner, to their blog site at the footer. Of course, that doesn't necessarily result to readers.
• As I'm running a promo in my blogging book blog, it will be interesting to learn how its metric will shape up in a month or two. The same goes to my web awards blog as we will be ramping up the feature of winners in the weeks to come.

More power to you Andrew and may you inspire more developers in building creative applications.