Search Engine Marketing & Optimization talk at Urdaneta City University

Sincerest thanks to Bitstop Network Services, Urdaneta City University, and ICT Pangasinan for making this Search Engine Marketing & Optimization Seminar possible.


(Note that video has noise at 3:50 that will last like 30 seconds. Partial Q&A included.)

My talk focused on introduction to search engine marketing & optimization, planning an SEM campaign, keyword discovery & analysis, search engine processing basics, improving website page titles, description, menus, body text, other assets, and good content (on-page optimization), tracking and fine tuning your website.



Club member Gary Viray gave a talk on link building techniques, tools, & tactics (off-page optimization). This includes getting a website linked through directory submissions, article writing, online press releases, social media/networking tools, and paid advertising programs.

I'm supposed to conduct this workshop alone and very glad that Gary decided last Friday (2/20) to help out. I was a bit nervous as Pangasinan is a famous hub of SEO practitioners in the Philippines. They are also in the planning process of the upcoming Search Engine Marketing Conference (SEMCON) Pangasinan this 3rd quarter.

Many thanks to the SEO Pangasinan folks who joined this seminar such as Marc & Virgilio, Aldwin, Eric, Philip, Fernando, Julius, Ricardo, Julius, among others.

I am also thrilled to meet Richer who topped the midway count & Pinoy roster in the Busby SEO Test competition. He also shared his insights on starting a blog, how to increase blog traffic, blog commenting, among others.

Of course to Micaela who became my travel buddy and helped out in the event by taking a lot of the photos I have posted here. She also shared some blogging tips & insights to the participants in the afternoon.

If you have made a blog post about the event, let me know and will link you up here. Cheers!

• SEO and SEM Seminar in UCU by Janette Toral (Julius Mamaril)
  

Related:

• I left my heart in Hundred Islands, Pangasinan
  
• Search Engine Marketing (SEM / SEO) Conference Bicol
  

Visiting Urdaneta City University

Micaela joined me this morning on my road trip to Urdaneta City University (UCU) to check out the venue of our upcoming SEO/SEM workshop. We left the Five Star bus station in Cubao at 5 am and reached the venue before 9 am.

The expected number of participants, that may reach to more than 120 resulted to conversion of this event from a simple workshop to a full blown seminar type. However, we are still allotting time in the late afternoon for those who would like to join the hands-on part.

I'm happy about the interest gathered in relation to this event with folks volunteering to help out and even share knowledge. Unfortunately, I won't be able to accommodate all at this time.

The good news though is that the SEO Pangasinan community, where Gary Viray is an active player, are currently organizing Search Engine Marketing Conference (SEMCON) Pangasinan. I'm sure that will bring the best of the best from Pangasinan and reach out to bigger audience. We will also actively support that event in anyway we can.

Lunch at Matutina's

I joined the Bitstop Network Services team for a hearty lunch at Matutina's Restaurant. Easy to say that I ate more than my fair share (so no dinner for me tonight).

See you tomorrow! Thanks again to Bitstop Network Services, Urdaneta City University, and ICT Pangasinan for making this possible.

SEO / SEM Workshop at Urdaneta City University

I'll be conducting a workshop on Search Engine Marketing - Search Engine Optimization this February 27 at the 4th floor new building of Urdaneta City University (UCU), Urdaneta, Pangasinan.

The organizers of this training are Urdaneta City University, College of Computer Studies in cooperation with ICT Pangasinan and DigitalFilipino Club member Bitstop Network Services, Inc.
I was able to catch up with Wilson Chua last February 9 at E-Services Philippines who made this workshop possible.

This hands-on workshop will discuss tips and techniques to get a site to the top of search engine rankings (e.g. Google, Yahoo, and MSN) and stay there.

• Introduction to Search Engine Marketing / Search Engine Optimization
• Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
• Keywords discovery, attractiveness analysis, and implementation.
• How search engines process information as it crawls websites.
• Improving your website structure and navigation.
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization)
• Getting your website linked through directory submissions, article writing, online press releases, and social media/networking tools. (off-page optimization)
• Introduction to paid advertising programs.
• Tracking and fine tuning your website.

I am excited to meet IT Graduating Students, IT Instructors, and other interested individuals who are expected to attend this one day hands-on workshop.

First-come first-served basis. Interested parties are requested to contact Ficer Dofredo - IT head of Urdaneta City University at 0908-2299114 to register. The workshop fee is one hundred pesos (P100). Food is not included. As computers are limited, if possible, bring your own laptop with portable Internet access (such as through your mobile phone).

2/20 Update: My tag team speaker at SEMCON Bicol, Gary Viray, will join me in conducting this whole day workshop. He will also talk about off-page optimization.

See you this Friday UCU!