Social Media & Networking Marketing Toolkit for Business webinar series

The DigitalFilipino Club will be having a 10-session Social Media & Networking Marketing Toolkit for Business webinar series happening on March 15 to 26.

DigitalFilipino Club members can avail of the following free slots having one representative per session:

• Corporate member - 10 sessions
• SME member - 5 sessions
• Individual member - 2 sessions (non-transferable)

The following are also entitled to free slots:

• Philippine Schools Cyberfair school winners - 10 sessions
• DigitalFilipino SoftDev Conference delegate - 2 sessions
• Social Networking Conference delegate - 4 sessions

There will be by appointment webinar schedules on March 29 to 31 for those wanting to show their completed work applying what was learned during the series.
Here is the agenda for the 10-session series:
March 15, Monday, 10 am to 12 noon
Introduction to Social Media and Networking Marketing for Business.

• Social Media & Networking 101
• Types of social media and networking sites
• How to use social media and networking for business
• Social Media and Networking Marketing for Entrepreneurs, Freelancers, and Small Business

March 16, Tuesday, 10 am to 12 noon

Blogging for Business

• Blogging 101
• How to use blogging for business
• Content build-up strategy
• Promoting your blog
• Building an audience
• Monetizing your blog
• Using 3rd party blogs for carrying out blog marketing campaigns
• Creating a blog marketing campaign plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Blogging etiquette
• Blogging tips

March 17, Wednesday, 10 am to 12 noon
Twitter, Plurk, and Microblogging for Business

• Microblogging 101
• How to use microblogging for business
• Creating a microblogging plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Microblogging etiquette
• Microblogging tips

March 18, Thursday, 10 am to 12 noon
Social Networking for Business

• Social Networking 101
• How to use social networking for business
• Creating a social networking plan
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Social networking etiquette
• Social networking tips

March 19, Friday, 10 am to 12 noon
YouTube, Flickr, and Media Sharing for Business

• Media Sharing 101
• How to use media sharing for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Media sharing etiquette
• Media sharing tips

March 22, Monday, 10 am to 12 noon
Social News and Bookmarking for Business

• Social News and Bookmarking 101
• How to use social news and bookmarking for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Social news and bookmarking etiquette
• Social news and bookmarking tips

March 23, Tuesday, 10 am to 12 noon
Ratings and Reviews for Business

• Ratings and Reviews 101
• Using ratings and reviews for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Ratings and reviews etiquette
• Ratings and reviews tips

March 24, Wednesday, 10 am to 12 noon
Forums for Business

• Forums 101
• Using forums for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Forums etiquette
• Forums tips

March 25, Thursday, 10 am to 12 noon
Virtual Worlds and Games for Business

• Virtual Worlds and Games 101
• Using virtual worlds and games for business
• Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
• Virtual worlds and games etiquette
• Virtual worlds and games tips

March 26, Friday, 10 am to 12 noon
Managing Social Media and Networking Marketing for Business

• Making social media and networking marketing part of business dialy routine
• Conversation monitoring
• Crisis management
• Designing and carrying out social media and networking marketing campaigns
• Tools for monitoring, social media and networking accounts integration, effectiveness measurement

To register for the above sessions, just contact Janette Toral.

Call for Nomination: DigitalFilipino Social Networking Awards 2010

The DigitalFilipino.com Social Networking Awards intends to honor Filipino excellence in social media and social network marketing and advertising. Winners will be announced and recognized on the 2nd day, April 23, of the Social Networking Conference 2010.

Entries will be accepted at the following categories: (please click on the category names to submit your entry)

• Social Network
  Campaigns done or carried out in social networks either as an independent effort or as an advertiser of the site.
  
  
• Virtual Worlds / Games
  Campaigns done or carried out in virtual worlds or games either as an independent effort or as an advertiser of the site.
  
  
• Social News, Bookmarking, Media Voting
  Campaigns that requires getting votes in social news, social bookmarks, social media, or related sites.
  
  
• Photo / Video / Media Sharing
  Campaigns that involves sharing of photos, videos, or other media by the advertiser or submission of photos, videos, or other media by target audience or participants online.
  
  
• Ratings / Reviews
  Campaigns that involves encouraging target participants or audience to submit a rating or review online.
  
  
• Forums
  Campaigns that promotes products, services, advocacies, among others availed or shared within forums.
  
  
• Micro-blogs
  Campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools.
  
  
• Blogs
  Campaigns done through blogs or tapping bloggers.
  
  
• Search engine marketing
  Campaigns meant to raise your site's visibility in search engines to attract more visitors.

Who may enter
The awards is open to all Filipino organizations and individuals who have used or involved in the process of developing campaigns under any of the categories mentioned in this award. Campaigns eligible for entry must have run anytime from April 1, 2009 - March 10, 2010.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards. Anyone can submit an entry.

Judging criteria
Entries will be judged on the following criteria and compete head-to-head with other entries within their specific category.

• Design (25%)
  The mechanics of the campaign.
  
• Creativity (25%)
  The novelty / uniqueness of the campaign.
  
• Copywriting (10%)
  The whole campaign promotion script.
  
• Impact (40%)
  Results and returns gained by the campaign proponent versus time, effort, and amount invested.

Leading the panel of judges is DigitalFilipino Club honorary member Aileen Apolo.

• The judges’ decision will be final. No protests or requests for reconsideration will be entertained.
• Organizers reserve the right not to select a winner if, in its opinion, no suitable entries are received.
• Organizers reserve the right to disqualify any entry at its sole discretion. No protests or requests for reconsideration will be entertained.

As this is also an educational activity, DigitalFilipino Club Members will be briefed on all entries received during the Social Media & Networking Marketing Toolkit for Business webinar series on March 15 to 26.

Nomination will begin this February 1 to March 15, 2010 at the DigitalFilipino.com Social Network.

(Note: from March 13, the submission of entries got extended to March 15. By midnight, posting of comments shall be closed and no more submission shall be entertained.)

What to submit
Users and campaign developers will be able to post their nomination in the forum. The entities will be contacted in the best effort possible. If unreachable or no response by March 20, their nomination will be considered as void.

All nominees will be given up to March 20 to complete their submission including access to relevant files that will help judges evaluate and measure the entry's effectiveness according to the judging criteria. These files shall be posted in Google Docs and shared to digitalfilipino (at) gmail (dot) com.

Anyone can help in this award by:

1. Becoming a sponsor.
2. Nominate deserving entries.

RELATED:

• DigitalFilipino Social Networking Awards 2009 WINNERS