Cebu: Web 2.0 and Internet Marketing Workshop

All DigitalFilipino.com Club Members are invited to attend the forthcoming Web 2.0 Applications and Internet Marketing Workshop this February 7 and 8 at CEBU INTERNATIONAL DISTANCE EDUCATION COLLEGE No. 11 Wilson St. corner Pasteur St., Apas, Cebu City, Philippines (location map).

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

February 7: Web 2.0 Applications

• 9:00 - 12:00 Overview of Web 2.0 Applications
  
• Introduction to Machine Learning
  
• Applications
• product / content recommendations
• group clustering
• search engine
• needs matching
• decision predictions
  
• price models
• independent content matching
• Hands-on exercises
• 1:00 - 5:00 Building Web 2.0 applications
  
• Using Open Web Application Programming Interfaces (APIs)
• Facebook Application Platform
• Google OpenSocial
  
• Hands-on exercises

February 8: Internet Marketing Workshop

• 9:00 - 12:00 E-Mail / Newsletter Marketing
  
• Introduction to E-Mail Marketing
• Components of an E-Mail Marketing Campaign
• Hands-on exercise
• Introduction to Newsletter Creation
• Creating a newsletter
• Hands-on exercise
  
• 1:00 - 5:00 Search Engine Marketing
  
• Search engine optimization
• Keyword research
• Keyword placement in web site or blog
• Content is key
• Writing good titles, description, and articles
• Re-directing pages
• Sitemap creation
• RSS creation
• Submission to Web Directories
• Internet Advertising (paid placements)
  
• Monitoring Web Site Traffic

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to February 7 and confirm attendance for food count purposes.

Thank you for attending the Website Marketing Hands-On Tutorial

Our Website Marketing Hands-on Tutorial was a success. The following club members attended the workshop:

• RegaloService.com
• Innove
• Southern Luzon Technology College Foundation
• Isuzu Automotive Dealership Inc
• Synergia Cybercare
• Acclaim Butterflies
• Virramall.com

We'll be having a blogging and AdSense Workshop to SME and Corporate members this December. Stay tuned!

Thanks to Abby for having our workshop in her Internet cafe place. Check out the event photos!

November 4: Website Marketing Hands-On Tutorial

To all SME and Corporate members of the DigitalFilipino.com Club, we shall be having a Website Marketing hands-on tutorial session this November 4, Saturday, from 9 am to 12 noon. This will be held at Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

Topics include:
1. Writing good page titles
2. Meta tags
3. Proper text formatting
4. Search engine registration
5. Blog marketing
6. Creating a sitemap
7. Website traffic monitoring

SME members can send 2 reps while Corporate members can send 3 reps. Please confirm for food count purposes.

Interested non-members and individual members are requested to sign up as a SME or Corporate member prior to November 4 and confirm attendance for food count purposes.

We hope you can join. Thank you.