Web and E-Commerce Hands-On Workshop

All DigitalFilipino.com Club members are invited to attend the forthcoming Web and E-Commerce Workshop series this:

• November 12 and 13 at the Laboratory 1, National Computer Center / Commission on Information and Communications Technology, C.P. Garcia Avenue, U.P. Diliman Quezon City (beside PhilVocs).
• November 17 and 24 at the Alfox Internet Cafe (beside Chowking), Kamuning Road, corner Edsa, Quezon City.

DigitalFilipino.com Club SME members can send 1 representative while Corporate members can send 2 representatives.

Individual club members can attend a one-day (or two half-day) session. Please confirm for food count purposes.

The training program shall be as follows:

November 12: Improving Website Performance and Navigation

• 9:00 - 12:00 Improving Web Site Performance
  
• Factors that cause slow-loading Web Sites
• 14 rules for fast website performance
• Hands-on exercises
• Guest resource:
• Web Site Growing Pains (Jay Frank De Jesus)
  
• 1:00 - 5:00 Improving Web Navigation
  
• Web navigation problems
• Mechanisms and type of web navigation
• Improving web navigation design
• Hands-on exercises
  

November 13: Web 2.0 Applications

• 9:00 - 12:00 Overview of Web 2.0 Applications
  
• Introduction to Machine Learning
  
• Applications
• product / content recommendations
• group clustering
• search engine
• needs matching
• decision predictions
  
• price models
• independent content matching
• Hands-on exercises
• Guest resource:
• Internet Enabled Collaboration and Coopetition in a Flat World (Jan Pabellon, IT Group)
  
• 1:00 - 5:00 Building Web 2.0 applications
  
• Using Open Web Application Programming Interfaces (APIs)
• Facebook Application Platform
• Google OpenSocial
  
• Hands-on exercises

November 17: Internet Marketing Workshop

• 9:00 - 12:00 E-Mail / Newsletter Marketing
  
• Introduction to E-Mail Marketing
• Components of an E-Mail Marketing Campaign
• Hands-on exercise
• Introduction to Newsletter Creation
• Creating a newsletter
• Hands-on exercise
  
• 1:00 - 5:00 Search Engine Marketing
  
• Search engine optimization
• Keyword research
• Keyword placement in web site or blog
• Content is key
• Writing good titles, description, and articles
• Re-directing pages
• Sitemap creation
• RSS creation
• Submission to Web Directories
• Internet Advertising (paid placements)
  
• Monitoring Web Site Traffic

November 24: Accepting Payments Online

• 2:00 - 6:00
• Ways to accept payments online
• Demo of online payment systems (email billing, web-based payment, mobile payments)
• Evaluating online payment providers (comparative analysis)
• Fraud detection
  

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to November 12 and confirm attendance for food count purposes.

Invitation to Attend SME Event - “ICT Issues for SMEs”

As small and medium size enterprises (SMEs) prepare to do business in the New Economy, they face the challenge of effectively and efficiently adopting Information and Communication Technology (ICT) to advance their businesses.

To help SMEs overcome this challenge, the APEC Digital Opportunity Center (ADOC) program in collaboration with DigitalFilipino.com and the Commission on Information and Communication Technology (CICT) will conduct a short program - ICT Issues for SMEs - on September 20, 2007 from 9 A.M. – 12:00 P.M. at the Mandarin Hotel, Makati, Manila.

Three guest speakers have been invited from Taiwan to give short presentations on how they are working with SMEs and assisting them with the various issues that relate to ICT for business. The short program aims to share some practical lessons and experiences that relate to the adoption and use of ICT by SMEs for business development.

We feel that it would be of benefit for your organization to attend and share in this learning experience. We therefore extend to you an invitation to send representatives from your organization to attend. Please let us know without delay (on or before Tuesday September 11, 2007) the name of your representatives wishing to attend.

Participants must inform us if they wish attend to secure a seat for the event.

Refreshments will served at the Mandarin Hotel, the event is open to all and free of charge.

To confirm your attendance, please contact ADOC Office:

Mercie Nicolas & Arvin Eugenio
(Office) 920-0101 ext. 205
(Mobile) 0917-451-6437
Email: mnicolas@ncc.gov.ph