March 27 and 28: E-Commerce Project Planning, E-Store Creation, Blogging and Social Media Marketing Service as a Business

The DigitalFilipino.com Club will be having a workshop on "E-Commerce Project Planning, E-Store Creation, Blogging and Social Media Services as a Business Workshop" this March 27 and 28, 2012 from 9 am to 4:30 pm at Bayleaf Intramuros, Muralla corner Victoria Street Intramuros Manila. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend for 2 days 
• SME member - 1 slot and can attend for 2 days
• Individual member - 1 day session (not transferrable). Discounted rate of P3,000 for the remaining day.
• Non-members can attend this 2-days workshop for P10,000. (pay through Paypal) 
• For one-day only, the fee is P6,000 per day.

To reserve your slot, please contact Janette Toral.

This workshop will:

1. Build an e-commerce business model tackling all necessary areas to sustain it.
2. Use blogs and social media to market a business. Will tackle how to offer it as a service (including pricing).

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Club members joining are requested to bring the amount of P1000 per day to cover the cost of food.

Day 1: E-Commerce Project Planning

This will help the participant plan and put up an E-Commerce site where products or services can be promoted and sold online.

• Value proposition
• Revenue streams
• Customer segment and relationship
• Channels for promotion, sales, delivery, and support
• Business activities, partners, and resources
• Cost structure
• eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)

Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

• Introduction to online payments
• Evaluating online and mobile payment providers (comparative analysis)
• Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
• Fraud detection

Day 2 Blogging and Social Media Marketing Services as a Business

• Identify goals, target audience needs, and potential. 
• Build a blog site and content plan. 
• Roll out the site and perform basic promotions. 
• Monitor and improve performance. 
• Tap blogs in various ways for promotion, awareness and support for marketing and entrepreneurship. 
• Understand the available blog advertising platforms and costing and to analyze a blog’s effectiveness.
• Design a blogger relationship program, blog campaign and advocacy partnership. 
• Review and measure effectiveness of your blog marketing and advertising program.

To reserve your slot, please contact Janette Toral.

Informal consultation sessions ongoing

One of the activities we started in the club is the informal consultation sessions. This is where club members who don't have time to take part in hands-on workshops or webinars can just drop by and have a consultation or tutorial on their specific concern. In the process, be able to network as well with fellow club members. For as long as we have requests for it, we will bookmark the schedule and invite others to join.

Our next one will be on:

• March 7 at the Lobby of the Peninsula Hotel, Ayala Avenue (corner Makati Avenue), Makati City from 3 pm to 7 pm.

Just bring your laptop and portable Internet connection. There is also limited wi-fi in the area.
Club members joining are requested to e-mail or text me to confirm. The earlier you can come, the better.



Current and past students of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program are also welcome to join.

February 24 Tweet-Up at Salon De Ning

Hello friends. After the DigitalFilipino E-Commerce Summit 2012 this February 24, we are inviting Twitter friends to join us at the #ecomtweetup happening at Salon De Ning, The Peninsula Manila Hotel, Makati City from 6 pm onwards.

Will have 60 drink stubs at the event available on a first-come first-serve basis. Cocktail snacks will also be served. Anything else afterwards will be on cash basis.

To confirm your attendance, just send a tweet to Janette Toral for heads-up.

Confirmed participants so far are: (Janette will be updating this based on tweet confirmation received)
1. Janette Toral
2. Heidi Kleiber
3. Vanj Padilla
4. Ryan Parreno
5. Fleire Castro
6. Jam Mayer
7. Patrick Gaerlan
8. Aileen Siwa
9. Michael Michelini
10. Glenn Dumlao
11. Joan Sherbie Acosta
12.
13.
14.

There are no serious agenda for the Tweet-Up. It is all about networking and getting to know each other. Participants who would like to volunteer a game or two, raffle, among others shall be more than welcome.

Hope to see you!

If you haven't registered yet, I hope you will consider attending the DigitalFilipino E-Commerce Summit 2012.

10 Reasons to Attend the DigitalFilipino E-Commerce Summit 2012

View more presentations from Janette Toral

E-Commerce Project Development, Search Engine Optimization, and Social Media Marketing Strategy Workshop

(Photos from earlier 2 workshop batches held at Ateneo de Manila University, Rockwell Center, Makati City)

The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having its 5th workshop on "E-Commerce Project Development, Search Engine Optimization, and Social Media Marketing Strategy Workshop" this January 30, 31, and February 1, 2012 from 9 am to 4:30 pm at Room 207, Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

Search Profile Index was created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.

DigitalFilipino Club Members are entitled to the following free slots:

• Corporate member - 2 slots and can attend for 3 days
• SME member - 1 slot and can attend for 3 days
• Individual member - 1 day session (not transferrable). Discounted rate of P5,000 for the remaining 2 days.
• Non-members can attend this workshop for P10,000. (pay through Paypal)

To reserve your slot, please contact Janette Toral.

This workshop will:

1. Build an e-commerce business model tackling all necessary areas to sustain it.
2. Discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there. 
3. Help you create a social media strategy and work plan.
4. Use tools (e.g. Search Profile Index) to monitor your website, search engine, and social media campaign performance.

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop.

Day 1: E-Commerce Project Planning

This will help the participant plan and put up an E-Commerce site where products or services can be promoted and sold online.

• Value proposition
• Revenue streams
• Customer segment and relationship
• Channels for promotion, sales, delivery, and support
• Business activities, partners, and resources
• Cost structure
• eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)

Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

• Introduction to online payments
• Evaluating online and mobile payment providers (comparative analysis)
• Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
• Fraud detection

Day 2: Creation of a Search Engine Marketing Plan

• Identify niche positioning for products and services that you will sell, target customers, buying frequency and motivation
• Keywords discovery, attractiveness analysis and navigation
• Competition analysis
• Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)

Day 3: Creation of a Social Media Plan and Presence Online

• Web copywriting
• Developing content designed for the buying cycle.
• Creating your social media presence online
• Social media plan development
• Building an online footprint
• Social bookmarking and tagging
• Directory submission
• Links through blog posts
• Microblogging
• Social Networks

To earn a certificate of attendance from DigitalFilipino Club, participants should: 

• Complete the 3-days session
• Submit and present completed assignment work and any revision asked for through webinar on February 8, 2011.

To reserve your slot, please contact Janette Toral.