One of the activities we started in the club is the informal consultation sessions. This is where club members who don't have time to take part in hands-on workshops or webinars can just drop by and have a consultation or tutorial on their specific concern. In the process, be able to network as well with fellow club members. For as long as we have requests for it, we will bookmark the schedule and invite others to join.
Our next one will be on:
March 7 at the Lobby of the Peninsula Hotel, Ayala Avenue (corner Makati Avenue), Makati City from 3 pm to 7 pm.
Just bring your laptop and portable Internet connection. There is also limited wi-fi in the area. Club members joining are requested to e-mail or text me to confirm. The earlier you can come, the better.
Hello friends. After the DigitalFilipino E-Commerce Summit 2012 this February 24, we are inviting Twitter friends to join us at the #ecomtweetup happening at Salon De Ning, The Peninsula Manila Hotel, Makati City from 6 pm onwards.
Will have 60 drink stubs at the event available on a first-come first-serve basis. Cocktail snacks will also be served. Anything else afterwards will be on cash basis.
To confirm your attendance, just send a tweet to Janette Toral for heads-up.
There are no serious agenda for the Tweet-Up. It is all about networking and getting to know each other. Participants who would like to volunteer a game or two, raffle, among others shall be more than welcome.
(Photos from earlier 2 workshop batches held at Ateneo de Manila University, Rockwell Center, Makati City)
The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having its 5th workshop on "E-Commerce Project Development, Search Engine Optimization, and Social Media Marketing Strategy Workshop" this January 30, 31, and February 1, 2012 from 9 am to 4:30 pm at Room 207, Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.
Search Profile Index was created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.
Build an e-commerce business model tackling all necessary areas to sustain it.
Discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there.
Help you create a social media strategy and work plan.
Use tools (e.g. Search Profile Index) to monitor your website, search engine, and social media campaign performance.
Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop.
Day 1: E-Commerce Project Planning
This will help the participant plan and put up an E-Commerce site where products or services can be promoted and sold online.
Value proposition
Revenue streams
Customer segment and relationship
Channels for promotion, sales, delivery, and support
Business activities, partners, and resources
Cost structure
eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)
Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone
Introduction to online payments
Evaluating online and mobile payment providers (comparative analysis)
Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
Fraud detection
Day 2: Creation of a Search Engine Marketing Plan
Identify niche positioning for products and services that you will sell, target customers, buying frequency and motivation
Keywords discovery, attractiveness analysis and navigation
Competition analysis
Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)
Day 3: Creation of a Social Media Plan and Presence Online
Web copywriting
Developing content designed for the buying cycle.
Creating your social media presence online
Social media plan development
Building an online footprint
Social bookmarking and tagging
Directory submission
Links through blog posts
Microblogging
Social Networks
To earn a certificate of attendance from DigitalFilipino Club, participants should:
Complete the 3-days session
Submit and present completed assignment work and any revision asked for through webinar on February 8, 2011.
