News and developments in the community.

Monday, October 31, 2011

November 4: Online Advertising and Media Planning workshop

Participants in SEO Tools & Techniques Workshop
DigitalFilipino Club - 10/28/11
As requested in our consultation session last week, all DigitalFilipino.com Club members are invited to attend this hands-on workshop / consultation this November 4, 2011 at Le Bistro Vert, Valero St., Makati City from 9 am to 5 pm.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:
Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop. 
To reserve your slot, please contact Janette Toral.

E-Store Creation & Online Payment Workshop participants
DigitalFilipino Club - 10/21/11
The training hands-on and consultation shall cover the following:
  • Basics of online advertising.
    • Types of online ads.
    • Audience targeting
    • Factors that make an effective online advertising campaign.
  • Purchasing online advertising.
    • Budget development
    • Dealing with independent ad serving companies 
  • Creating an online media campaign.
  • Measuring online advertising effectiveness. 
    • Tracking methods
  • Participants presentation

Wednesday, October 12, 2011

October 20: Creating an eStore and Accepting Online Payments consultation workshop


All DigitalFilipino.com Club members are invited to attend this hands-on consultation series this October 20, 2011 at Le Bistro Vert, Valero St., Makati City from 9 am to 5 pm.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop. 


To reserve your slot, please contact Janette Toral.

The training hands-on and consultation shall cover the following:

Creating an eStore (Stand-Alone, Portal, Social Network based) 

This will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.
  • Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
  • Competition analysis
  • Features list (prioritization)
  • Product pricing
  • Delivery options - setting up an online courier account
  • Content plan
  • eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)
  • Promoting your shopping site.
Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone
  • Introduction to online payments
  • Evaluating online and mobile payment providers (comparative analysis)
  • Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
  • Using Paypal to accept payments online
    - Account creation
    - Creating Buy Now / Subscribe Now payment buttons
    - Creating an Invoice Billing
    - Creating Recurring Payments/Subscription option
    - Adding Paypal code to your website or blog
  • Fraud detection

All materials shall be posted at the club member site for reference purposes.

Interested non-members are requested to sign up as an IndividualSME, or Corporate member prior to the workshop and confirm attendance for slot reservation.